Synergy Capital Managers is a leading private equity fund manager focused on making investments in SMEs operating in selected high growth sectors in Anglophone West Africa, including Nigeria, Ghana, Liberia and Sierra Leone.

• Managed portfolio companies in Nigeria and Ghana in preparation for an equity injection.• Developed and implemented business development/marketing plans and network expanding activities.• Ensured periodic business updates are aligned with the company’s strategic goals.• Performed in-depth company and industry research to track competitor metrics (including strategy statistics, pricing performance, and positioning). Performed sales due diligence for pre and post-investment.• Worked on business plans and periodically conduct strategy sessions for business growth.

• Supported EHG business covering the African market (West, East, South, and Central Africa).• Provided new contracts and conversion support for leads received directly by EHG.• Managed on behalf of EHG an agreed portfolio of key accounts across each segment: MICE, Corporate Travel Trade.• Identified key travel booking markets across Africa.• Established a working relationship with Dubai Economy and Tourism (DET) and attended trade and road shows• Represented and Facilitated tradeshow events for EHG across the key African market.• Maintained a database of relevant B2B contacts within the African market.• Provided regular Africa market intelligence and EHG competitor intelligence updates. • Submitted monthly report for each segment which contains market/segment performance, key account performance, lead generation, and other intelligence updates.

• Drove In-House programs to increase market penetration, tour flow, profitability, and growth. • Deployed strategic events to engage owners and non-owners at the resorts.• Created and implemented company-wide best practices.• Developed and implemented a metrics system and held marketing teams accountable to PPT (Profit Per Tour) metrics and tour flow growth.• Recruited talented staff and assisted in the development of an In-House marketing training manual.• Conducted and implemented training programs as needed.• Created, updated, and managed reports specific to the company’s In-House marketing programs.

• Carried out analysis of statistics to determine potential growth with a sales target of 150 million dollars.• Coordinated sales with the company sales division.• Managed call center sales production of over 150 staff –Emails/Live Chat department; Outbound calls; inbound calls; telemarketing to future customer travels, and post travelers.• Market research and Analysis for new travel center acquisitions within the country and Ghana.• Conducted sales training for all new hires with a focus on the psychology of selling.• Created strategic selling platforms for product lines such as travel sim. Analyzed client list for growth opportunities; personally researched.

• Communicated with all VPs and Director and site-level marketing teams and Project Directors and necessary personnel to ensure best practices.• Managed company standards in brand management, hiring practices, minimum performance levels, and other areas.• Created, updated, and managed reports specific to the company's House marketing programs.• Aggressive marketing strategy to ensure that sales target of $80 million dollars was met. Met and exceeded sales goals.• Created various marketing pitches that were utilized for training.• Worked on events to generate more leads for the sales team.• Worked with internal customers to ensure that all guest needs were met.• Generated over 200 leads for sales teams.• On the pilot, the team to assist management with the in-house training manual.• Provided customer service and area attraction/ticket knowledge and maintained literature on local activities available.

• Planned, implemented, and managed details/logistics for institutional events and projects, including exhibition programming and openings, and donor relations events.• Project manager for CCAD Senior Fashion Show at THE Limited.• Developed and presented program proposals. Created an annual institution calendar for events, projects, and exhibitions.• Negotiated contracts and monitored services and deliverable quality.• Tracked, reviewed, and submitted any marketing collateral. Handled public relation request and inquiries • Maintained archive press materials. Worked with photographers & editors for editorial placements• Assisted with the development of alumni web page. Assisted the Director of marketing in the development of strategic business plans that include ideas, concepts, and programs that will increase the visibility of the college.

• Sold & marketed the company’s financial and loan offerings. Processed loans and reconciled customer accounts• Assisted Branch Sales Manager with customer retention and loan documentation. Assisted customers with any account information.• Disbursed proceeds to customers. Developed business plans and generated sales for insurance products.

• Conducted strategic planning for Business Development with sales force. Designed and implemented a promotional marketing campaign that led to the acquisition of major accounts in my territory.• Monitored account Business planning with partners. Channel marketing with other divisions in Unisys. Filed and retrieved customer contract line application forms.• Developed a new marketing plan, formed a territory target account list and called on identified CXO-level executives in prospect accounts.• Managed projects – organized meetings, managed internal resources, and proposal timeline. Completed extensive program of sales training courses including Professional Selling Skills; Information Technology Professional; Presentation Techniques Workshop; Understanding Negotiations; Fundamentals of Consultative Sales; Sales Certification School.• Received Cisco Business Sales Essentials Certification. Developed and implemented an aggressive marketing plan prospecting for a new account. Helped organize customer seminars for current and potential client base.