Art Sobarzo Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

STRATEGIC MARKETING & OPERATIONS EXECUTIVE

Houston, Texas Area

• Oversee development of all NHMC’s communications including the annual report, marketing collateral materials and electronic communications including NHMC’s website and new media; manage relationships with associated vendors.• Serve as a spokesperson and lead point person on community and media interactions that help promote and/or impact the organization.• Actively engage, cultivate and manage press relationships to ensure coverage surrounding NHMC’s programs, special events, public announcements, and other projects.• Contribute to the day-to-day activities of the communications function including budgeting, planning, and staff development• Team Development/Management• Work with HR and leadership teams to create an annual employee review process and work with management teams to help maintain constant communication with their staff to prevent further loss of employees.• Develop and implement an integrated strategic communications plan to advance NHMC's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.• Create marketing/public relations strategy that will allow NHMC’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including our communities, media, PR and key influencers.• Identify challenges and emerging issues faced by the organization. Work with HR, leadership teams and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.• Setting current and long-term goals for internal teams• Develop and implement a cohesive marketing plan to increase brand awareness• Build relationships with media and stakeholders through creative PR strategies

• Spur organizational success by overseeing all creative business development, branding, marketing, sales, and market forecasting.• Created and implemented the new station’s image and branding campaigns focused on the strength of the legacy brand, attracting a fresh, new, younger and more diverse audience engagement, while maintaining the strength of the existing viewers. o Achieved unprecedented number one ranking in all dayparts and increased female and Hispanic audiences by executing innovative and effective marketing strategies across all platforms.• Lead marketing initiatives and engage target demographic by orchestrating emotional campaigns that strategically position products; create new image spots, script writing, and social media strategies. • Hired, trained, and positioned individuals from, entry-level to leadership roles, resulting in a high-performing, creative, digitally savvy team to support strategic goals, long-term growth and success. • Using add manager, tweet deck, google analytics, etc., I developed, created and managed paid and organic marketing programs, including on-air, paid search, SEO, social, and digital, for all platforms and products; forecasting and executing on new and existing social, digital, trending and proven services and tools to enhance and grow our audience engagement. • Evaluate, negotiate, and manage relationships with vendors, serving as point of contact while recommending services/vendors to existing partners. • Generate and deliver regular, ongoing program performance reports to senior executives, thereby facilitating project knowledge and decision making. • Establish strategic partnerships with local/national sales teams and community partners; secure business opportunities by capitalizing on mutually beneficial relationships that result in sponsorship opportunities and hyper-local community engagement. o Notable partners include University of Houston, Univision, Baker Ripley, and Houston Texans.

Dallas/Fort Worth Area

• Revitalized, rebranded and repaired the on-air image and community reputation of the once failing station. Propelling the channel from abysmal ratings and reputation to one of the highest-rated and most reputable stations in the market in just under 8 months. • Lead and directed the creative teams to implement, high quality, emotional and powerful local branding, image, and marketing campaigns and concepts across all platforms. • Enhanced brand awareness by collaborating with internal leaders and community partners to execute mutual beneficial promotional events and initiatives.• Utilized strong understanding of social analytics tools and audience needs/behaviors to produce marketing initiatives across digital marketing platforms, including social, digital and mobile platforms; analyzing every facet ensuring real-time success and positioning the team for future strategy development. Select Achievements• Cultivated mutually beneficial partnership with Dallas Cowboys, boosting Hispanic viewership and fanbase and prompting case study by NFL corporate office to evaluate relationship success.• Increased brand awareness through coordination of community events, including GE national convention, Comcast Cares Day, and charity events/socials.

Houston, Texas

• Produced exceptional creative image, marketing and branding campaigns, responsible for the station’s positive upswing in reputation facilitating in station’s ratings and profit growth.• Produced new, exciting and “out of the box” sponsorships, campaigns, pricing structures and sales strategies used by the local/national sales teams to grow the stations profit margins.• Hired, trained, and led creative talent that was “cherry picked” by the company to fill executive roles in all 27 owned-and-operated stations across the country.Select Achievements• Created a personal reputation as the “go to guy” among GE, Comcast, station group and network executives to assist and/or lead companywide symphony projects across the country.• Produced English and Spanish recruiting campaigns, that aired during the Super Bowl, for the FBI. • Established and created the concept for a national distribution system to deliver and run national image and branding campaigns produced by my creative teams.

El Paso

Accepted a special one (1) year assignment by the President of the station group, to completely take over,restructure and bail out of bankruptcy the groups station in El Paso. My assignment was to develop and implement a new operational, organizational and sales plan to move the station from the red and into the black. Overseeing the stations budget, local/national sales, traffic, production, marketing, HR and master control teams we were able to the station from a liability to a profit generating entity in 9 months.• Assumed all HR responsibilities, including hiring, training, firing and supervising 50 new employees. Select Achievement• Augmented ratings +400% and budget +116% after deploying high-quality marketing/sales strategies.

Re-branded failing station by creating, implementing, and supervising multi-platform promotionalcampaign. Produced, wrote, shot, and edited images and sweeps.• Furthered campaign success after establishing working partnerships with radio, print, and outdoorcompanies.Select Achievement• Streamlined interdepartmental correspondence, driving station growth, through development and execution of communication and operational system that resulted in company-wide best practice. Presented/implemented system in San Antonio, Las Vegas, Denver, Miami, and Los Angeles stations.

Houston, Texas Area

College Station, Texas