Kurt Ahrens Email & Phone Number

Irvine, California, United States

Manage and execute marketing campaigns, ensuring efficiency and profitability. Oversee email marketing program development towards sustained profitability; construct and implement marketing communications and promotional strategies. Coordinate with Amazon management to maintain buy box and consistent brand messaging. Administer daily social media campaigns across Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube, ensuring timely delivery of content and adherence to brand standards. Analyze key performance indicators, measured content effectiveness, and adjusted strategies to meet business objectives. Foster strategic partnerships with industry players, agencies, and vendors to enhance marketing efforts.

Irvine, California, United States

Manage and execute marketing campaigns from conception to realization, ensuring efficiency and profitability. Oversee email marketing program development towards sustained profitability; construct and implement marketing communications and promotional strategies. Coordinate with Amazon management to maintain buy box and consistent brand messaging. Administer daily social media campaigns across Facebook, Instagram, Twitter, Pinterest, and YouTube, ensuring timely delivery of content and adherence to brand standards. Analyze key performance indicators, measured content effectiveness, and adjusted strategies to meet business objectives. Foster strategic partnerships with industry players, agencies, and vendors to enhance marketing efforts. • Identified critical deficiencies in existing marketing programs encompassing social media, email marketing, website architecture, and paid advertising, leading to a comprehensive restructuring initiative. • Achieved remarkable growth in Shopify, with an average year-over-year increase of 2-3x, contributing significantly to weekly bottom-line results, including highest weekly sales in company history during non-sale period in August.• Successfully reopened Google Ads campaigns in October 2022 post-restructuring, resulting in an outstanding average monthly Return on Ad Spend (ROAS) of 8.28x.• Introduced Google Merchant Center to BIORAY, which quickly gained traction and performed well following implementation of GA4, showcasing adaptability and effective utilization of emerging platforms.• Elevated Facebook Ads performance to an impressive average monthly ROAS of 8.41x through proactive management, strategic meetings with stakeholders, and implementation of new campaigns and creative approaches.• Revitalized stagnant email marketing program, boosting signups to 43,000 YoY and achieving substantial increase in weekly signups, contributing to an average email earning ranging from $2,000 to $14,000 per email sent.

Irvine, California, United States

Oversaw daily content creation and distribution across multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Analyzed performance metrics, assessed campaign success against KPIs, and aligned efforts with business goals. Conducted market research to inform marketing strategies and stay abreast of industry trends. Collaborated with cross-functional teams to enhance campaign effectiveness and drive market growth. • Evaluate and rebuild problematic marketing programs to maximize ROI. • Identified and capitalized on market trends leading to development of forward-thinking marketing campaigns that outperformed competitors. • Prepare and monitor the marketing budget quarterly and annually. • Build relationships with and manage outside contractors to ensure on-time delivery of content. • Put into place SEO and SEM practices to improve website ranking and visibility. • Maintain brand standards across all communication channels.• Facilitated B2B and B2C operations, assisting dealers, regional store managers, and global clientele.

Irvine, Ca

Worked independently to coordinate, communicate, develop, and monitor assigned projects from the VP, Marketing. Introduced new methods to better improve business workflow. Maintained communication with vendors to ensure the stability of the adopted platforms and improve functionality when needed. Mentored and trained staff in new methods and solutions used globally. Set up and maintained Google Ads, Google Analytics, and Google Merchant Center effectiveness and budgeting to meet goals. Engaged in creative development using Adobe Suite.• Pursued continuous improvement, identifying and implementing more efficient methods for functions and technology. • Provided support in B2B and B2C environments, assisting dealers, regional store managers, and international customers. • Roll out globally accessible Digital Asset Management (DAM) projects, providing training to personnel and facilitating distributor familiarization for worldwide use. • Webmaster-managing and maintaining digital content for company sites, copy and digital assets.

Irvine, Ca

Spearheaded initiatives to enhance OTI's online visibility and streamline internal operations, introducing innovative approaches to advance the marketing agenda. Compiled reports on website performance and demo downloads, delivering insights to senior management. Conducted daily scrum meetings to coordinate team activities and offer daily guidance. Oversaw email marketing campaigns and created weekly newsletters.. • Developed comprehensive training program for marketing team members on the utilization of Campaign Monitor and SiteFinity, enhancing team productivity and campaign execution. • Provided mentorship and training to junior staff, ensuring successful completion of daily tasks.• Constantly sought to improve the company's standing using standards and reporting.• Developed and worked with the new CMS for a multi-language web presence.

Orange County, California Area

Collaborated with internal stakeholders under marketing leadership guidance to produce branded materials tailored to diverse audiences, spanning prospective members, agents, employees, leadership, and provider partners. Managed internal and external communication, advertising, promotions, digital marketing, social media, and websites. Coordinated and influenced efforts of colleagues to support communication initiatives. • Collaborated with Business, IT, and third-party agencies to review business vision documents, business requirements documents, and detailed design documents for maintaining and enhancing corporate websites across Alignment Healthcare properties. • Managed creative editing and development, coordinating feedback, translations, and approvals, maintaining consistency in messaging, branding, accuracy, and effectiveness across all marketing channels.• Drove successful execution of marketing materials, overseeing copywriting, development, and review processes, ensuring alignment with technical and artistic standards.• Identified and capitalized on market trends using ESRI analytics, leading to the development of forward-thinking marketing campaigns that outperformed competitors.

Torrance, Ca

• Primarily work with MicroStrategy to develop tools and reports to be used on laptops, desktops, and iPads.• Maintain timely customer service through SNOW, the customer support queue, for all MicroStrategy needs.• Provide HTML solutions for both document and dashboard functionality in MicroStrategy and ExactTarget email campaigns.• Provide graphic solutions when needed for dashboards and documentation of MicroStrategy.• Assist in handling all needed email requests and walk-ups for any form of Business Intelligence needs.• Assist in educating users in the proper use of MicroStrategy.• Provide support for all toolset application instruction, fixes, and issues reported by the users or found by the staff.• Act as the primary interface between MicroStrategy and support Herbalife’s ongoing success in the use of MicroStrategy.• Maintain and program write-back functionality in MicroStrategy using Transaction Services.• Integral member of an agile/scrum work environment to accomplish daily tasks and goals.

Irvine, Ca

• Primary job duties as the senior web designer and front end developer in the marketing department at OTI included designing the company’s web presence and acting as a coder in HTML, JavaScript, JQuery, CSS, Flash and multimedia design.• Create the ETAP mobile site (accessible with a mobile device or by going to http://etap.com/m)• Worked extensively with Photoshop and sliced PSD files to HTML.• Created storyboards, wireframes and prototypes, produce items for print and company collateral as well as all video production of training materials• Daily activities require interfacing with team members to perform tasks quickly with little to no supervision. • OTI is a fast paced company with a diverse product line where attention to detail and the ability to remain flexible are necessary to maintain accuracy and tight deadlines. • Mentor and train junior level staff and ensure that the daily tasks are successfully executed. • Familiar with all aspects of SEO usage and the execution of its principles the foundation of my work. • Designed and maintained the Shopping Cart, WordPress-based blog and Twitter presence in support of the main web presence. • Responsible for building and sending email communications to customers for training, newsletters and special events.• Create and maintain the help desk reporting system.• Develop and work with the new CMS, multi-language web presence.• Participate in building the ETAP App available for iPhone with the development team.

Rancho Santa Margarita, Ca

• Graphic Design, Web Design, Creation of Flash media, HTML code, CSS, DHTML, JavaScript, • classic ASP, ASP in VB.NET.• Mastery level Photoshop and Illustrator. • Hand coding in Dreamweaver and Visual Studio. • Movie creation with Flash for video and web. • Key member in providing PADI with exceptional, quality images for use in their advertising in both print and web and have influenced how PADI is seen by the community. • Designed and programmed e-commerce applications for public and member visitors. The sites incorporate such tasks as connecting to the member server to pull member data and writing data into member accounts. • In charge of every aspect of the project. This included allocating resources, materials acquisitions, and setting completion dates. In all web applications and sites made for PADI I use Dreamweaver, Photoshop, Image Ready and basic Notepad. When Flash content was called for, Flash and Swish were used to produce the requested content.• Produced graphics that assists with meeting the graphic design needs and in providing promotional materials for our marketing department in both web and print. Used Photoshop and Illustrator as primary toolsets while working with Fireworks on rare occasions.• Primary designer of all sites that have been completed by PADI during my time there from eLearning to eCommunication. This includes the creation of banners and managing of banner advertising. • All sites developed incorporate site outlines, story boarding, wire framing and the development of the user GUI.• As a web developer, produced a number of applications where database connectivity and customer data retrieval, updates and deletions are required. One such application, Specialty Online, allows members to pay for the ability to teach a certain class provided they meet a certain set of criteria. The queries made at login check for the number of students taught and the members status.