Kurt Ahrens Email & Phone Number

Irvine, California, United States

Manage and execute marketing campaigns, ensuring efficiency and profitability. Oversee email marketing program development towards sustained profitability; construct and implement marketing communications and promotional strategies. Coordinate with Amazon management to maintain buy box and consistent brand messaging. Administer daily social media campaigns.

Irvine, California, United States

• Manage and execute marketing campaigns from conception to realization, ensuring efficiency and profitability. Oversee email marketing program development towards sustained profitability; construct and implement.
• Identified critical deficiencies in existing marketing programs encompassing social media, email marketing, website architecture, and paid advertising, leading to a comprehensive restructuring initiative.
• Achieved remarkable growth in Shopify, with an average year-over-year increase of 2-3x, contributing significantly to weekly bottom-line results, including highest weekly sales in company history during non-sale period.
• Successfully reopened Google Ads campaigns in October 2022 post-restructuring, resulting in an outstanding average monthly Return on Ad Spend (ROAS) of 8.28x.
• Introduced Google Merchant Center to BIORAY, which quickly gained traction and performed well following implementation of GA4, showcasing adaptability and effective utilization of emerging platforms.
• Elevated Facebook Ads performance to an impressive average monthly ROAS of 8.41x through proactive management, strategic meetings with stakeholders, and implementation of new campaigns and creative approaches.

Irvine, California, United States

• Oversaw daily content creation and distribution across multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Analyzed performance metrics, assessed campaign success against.
• Evaluate and rebuild problematic marketing programs to maximize ROI.
• Identified and capitalized on market trends leading to development of forward-thinking marketing campaigns that outperformed competitors.
• Prepare and monitor the marketing budget quarterly and annually.
• Build relationships with and manage outside contractors to ensure on-time delivery of content.
• Put into place SEO and SEM practices to improve website ranking and visibility.

Irvine, CA

• Worked independently to coordinate, communicate, develop, and monitor assigned projects from the VP, Marketing. Introduced new methods to better improve business workflow. Maintained communication with vendors to.
• Pursued continuous improvement, identifying and implementing more efficient methods for functions and technology.
• Provided support in B2B and B2C environments, assisting dealers, regional store managers, and international customers.
• Roll out globally accessible Digital Asset Management (DAM) projects, providing training to personnel and facilitating distributor familiarization for worldwide use.
• Webmaster-managing and maintaining digital content for company sites, copy and digital assets.

Irvine, CA

• Spearheaded initiatives to enhance OTI's online visibility and streamline internal operations, introducing innovative approaches to advance the marketing agenda. Compiled reports on website performance and demo.
• Developed comprehensive training program for marketing team members on the utilization of Campaign Monitor and SiteFinity, enhancing team productivity and campaign execution.
• Provided mentorship and training to junior staff, ensuring successful completion of daily tasks.
• Constantly sought to improve the company's standing using standards and reporting.
• Developed and worked with the new CMS for a multi-language web presence.

Orange County, California Area

• Collaborated with internal stakeholders under marketing leadership guidance to produce branded materials tailored to diverse audiences, spanning prospective members, agents, employees, leadership, and provider.
• Collaborated with Business, IT, and third-party agencies to review business vision documents, business requirements documents, and detailed design documents for maintaining and enhancing corporate websites across.
• Managed creative editing and development, coordinating feedback, translations, and approvals, maintaining consistency in messaging, branding, accuracy, and effectiveness across all marketing channels.
• Drove successful execution of marketing materials, overseeing copywriting, development, and review processes, ensuring alignment with technical and artistic standards.
• Identified and capitalized on market trends using ESRI analytics, leading to the development of forward-thinking marketing campaigns that outperformed competitors.

Torrance, CA

• Primarily work with MicroStrategy to develop tools and reports to be used on laptops, desktops, and iPads.
• Maintain timely customer service through SNOW, the customer support queue, for all MicroStrategy needs.
• Provide HTML solutions for both document and dashboard functionality in MicroStrategy and ExactTarget email campaigns.
• Provide graphic solutions when needed for dashboards and documentation of MicroStrategy.
• Assist in handling all needed email requests and walk-ups for any form of Business Intelligence needs.
• Assist in educating users in the proper use of MicroStrategy.

Irvine, CA

• Primary job duties as the senior web designer and front end developer in the marketing department at OTI included designing the company’s web presence and acting as a coder in HTML, JavaScript, JQuery, CSS, Flash and.
• Create the ETAP mobile site (accessible with a mobile device or by going to http://etap.com/m)
• Worked extensively with Photoshop and sliced PSD files to HTML.
• Created storyboards, wireframes and prototypes, produce items for print and company collateral as well as all video production of training materials
• Daily activities require interfacing with team members to perform tasks quickly with little to no supervision.
• OTI is a fast paced company with a diverse product line where attention to detail and the ability to remain flexible are necessary to maintain accuracy and tight deadlines.

Rancho Santa Margarita, CA

• Graphic Design, Web Design, Creation of Flash media, HTML code, CSS, DHTML, JavaScript,
• classic ASP, ASP in VB.NET.
• Mastery level Photoshop and Illustrator.
• Hand coding in Dreamweaver and Visual Studio.
• Movie creation with Flash for video and web.
• Key member in providing PADI with exceptional, quality images for use in their advertising in both print and web and have influenced how PADI is seen by the community.