Socheata Bun work email
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With a decade of experience across various industries and a passion for modern marketing, I possess unique skills and knowledge that can help beer companies thrive in today's competitive marketplace. My expertise in execution and strategy, coupled with a broad range of skills from tech, entertainment, F&B, FMCG, and business management. I believe that the most effective advertisement tactics combine art, human physiology, and science to tap into consumers' emotional and psychological aspects.
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Chief Business Development OfficerBookme+ Sep 2024 - PresentPhnom Penh, CambodiaLead the strategic planning and execution of business development initiatives to enhance BookMe+ market presence, forge strong relationships with key partners, and drive sustainable revenue growth. My role is pivotal in aligning business development activities with BookMe+'s overarching goals, focusing on expanding our service offerings and improving user engagement through innovative technology solutions.Key Responsibilities:- Develop and implement comprehensive… Show more Lead the strategic planning and execution of business development initiatives to enhance BookMe+ market presence, forge strong relationships with key partners, and drive sustainable revenue growth. My role is pivotal in aligning business development activities with BookMe+'s overarching goals, focusing on expanding our service offerings and improving user engagement through innovative technology solutions.Key Responsibilities:- Develop and implement comprehensive business strategies to identify opportunities for growth and expansion across new markets and segments.- Cultivate relationships with potential partners, investors, and clients to build and maintain a strong professional network.- Oversee the management of strategic partnerships and collaborations, ensuring they align with our business goals and contribute to our mission.- Lead cross-functional teams to ensure that project milestones are met and that solutions are delivered on time and within budget.- Analyze market trends and competitive dynamics to inform strategic decisions and maintain a competitive edge.- Represent BookMe+ at industry events, conferences, and networking meetings to enhance our visibility and industry positioning. Show less -
Co-FounderThe Platform Jan 2024 - PresentPhnom Penh, CambodiaSpearheaded initiatives that blend experiential events with educational content to foster community engagement and personal growth. I oversee the strategic direction and development of programs that address pivotal societal issues through physical and digital mediums. I focus on creating immersive experiences that educate, inspire, and mobilize community action while partnering with experts and organizations aligned with our mission. I am dedicated to nurturing a platform where individuals can… Show more Spearheaded initiatives that blend experiential events with educational content to foster community engagement and personal growth. I oversee the strategic direction and development of programs that address pivotal societal issues through physical and digital mediums. I focus on creating immersive experiences that educate, inspire, and mobilize community action while partnering with experts and organizations aligned with our mission. I am dedicated to nurturing a platform where individuals can explore and enhance their understanding of various topics, from mental health to financial literacy, making a measurable impact on personal and societal levels. Show less -
Campaign StrategistFreelance Jan 2024 - PresentSpecialize in designing and executing impactful marketing and public awareness campaigns that resonate nationally. My approach combines deep insights into digital branding with a keen understanding of cultural narratives, allowing me to effectively craft strategies that engage and mobilize diverse audiences. My work focuses on creating cohesive and powerful messages that reach and inspire action among targeted demographics. I am skilled in coordinating cross-functional teams and leveraging my… Show more Specialize in designing and executing impactful marketing and public awareness campaigns that resonate nationally. My approach combines deep insights into digital branding with a keen understanding of cultural narratives, allowing me to effectively craft strategies that engage and mobilize diverse audiences. My work focuses on creating cohesive and powerful messages that reach and inspire action among targeted demographics. I am skilled in coordinating cross-functional teams and leveraging my extensive network to ensure each campaign's success, driving forward our collective goals of societal improvement and brand recognition. Show less
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Non-Beer BrandKhmer Beverages Aug 2022 - Jan 2023CambodiaLook after all brand strategies and activities of IZE | WURKZ | ICY COOL | Cambodia Water.Work scopes are: - Develop and execute marketing plans that increase brand awareness and drive sales for KHB's non-beer brands.- Work with the Market Intelligent team to conduct market research to understand consumer preferences, behaviors, and trends and use this information to inform marketing strategies.- Work with cross-functional teams, including product development, sales, and… Show more Look after all brand strategies and activities of IZE | WURKZ | ICY COOL | Cambodia Water.Work scopes are: - Develop and execute marketing plans that increase brand awareness and drive sales for KHB's non-beer brands.- Work with the Market Intelligent team to conduct market research to understand consumer preferences, behaviors, and trends and use this information to inform marketing strategies.- Work with cross-functional teams, including product development, sales, and finance, to develop and launch new products.- Develop and manage the brand's budget, ensuring that resources are allocated effectively and efficiently.- Monitor market trends and competitive activities, and adjust marketing strategies as needed.Develop and execute promotional campaigns that drive brand awareness and sales, including advertising, events, and social media.- Analyze sales data and other metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed.- Develop and maintain brand guidelines, ensuring consistency across all marketing channels and communications.- Provide regular reports and updates to senior management on the brand's performance and marketing activities. Show less -
Account DirectorHybrid Advertising Nov 2021 - Jul 2022Phnom Penh, CambodiaResponsible for running Digital Marketing Service providing divisions focusing on making all types of creative assets to place effectively on Digital platform such as - Digital Marketing cross platform strategy (Content strategy, media buying, digital presentation establishment, etc) - Produce creative assets (interactive poster, mobile friendly videos, animation video,.etc) - Run digital viral campaign (Seasonal campaign, product focus campaign, brand campaign,. etc) and… Show more Responsible for running Digital Marketing Service providing divisions focusing on making all types of creative assets to place effectively on Digital platform such as - Digital Marketing cross platform strategy (Content strategy, media buying, digital presentation establishment, etc) - Produce creative assets (interactive poster, mobile friendly videos, animation video,.etc) - Run digital viral campaign (Seasonal campaign, product focus campaign, brand campaign,. etc) and many more I basically create whatever work on the digital channels. Show less -
Digital Marketing Assistant ManagerKhmer Beverages Co., Ltd. Jan 2021 - Oct 2021CambodiaLeading team to define strategy and supervise execution of all commercial products Digital Marketing 360° direct reporting to Marketing Director. -
Digital Marketing ExecutiveKhmer Beverages Co., Ltd. Sep 2019 - Aug 2021Phnom Penh- Currently working as Digital Marketing person responsible reported to Marketing Manager and Marketing Director of Khmer Beverages- Handling 4 brands such as Cambodia Beer, IZE, WURKZ and Cambodia Water.- Strategically work with local and international digital agencies to define roadmap and implement the plan - Building up the digital team and fundamental structure of each brand digitally - Partnering with necessary stakeholder in Digital ecosystem to straighten the… Show more - Currently working as Digital Marketing person responsible reported to Marketing Manager and Marketing Director of Khmer Beverages- Handling 4 brands such as Cambodia Beer, IZE, WURKZ and Cambodia Water.- Strategically work with local and international digital agencies to define roadmap and implement the plan - Building up the digital team and fundamental structure of each brand digitally - Partnering with necessary stakeholder in Digital ecosystem to straighten the advertisement strategy - Building the SOP, tracker for digital team performance and budgeting - Building and define digital brand equities for each products- Was a part of Cambodia Beer New Can Design Launch campaign running digital activities and received massive interaction nationwide in December 2019. Show less -
Owner / ProducerRed Cape Image Oct 2018 - Apr 2020Phnom Penh, CambodiaI was registered as solo owner of this Production company focusing on producing TV Commercial and other type of commercial video contents. My responsibility are to handle company operation legally and as producer in the filming project. Allow me to guide you through the project to show my role. Pitching Stage: - I was responsible for building connection to businesses in Cambodia for possible project pitching opportunity. - I developed proposal concept of the commercial… Show more I was registered as solo owner of this Production company focusing on producing TV Commercial and other type of commercial video contents. My responsibility are to handle company operation legally and as producer in the filming project. Allow me to guide you through the project to show my role. Pitching Stage: - I was responsible for building connection to businesses in Cambodia for possible project pitching opportunity. - I developed proposal concept of the commercial film/TVC explaining aspiration behind the story also the alignment to client's business. - I arranged the meeting for my chosen film director to present and convince the client. - I was responsible for P&L of project which allow me to be decision maker of pricing negotiation. - After the deal was closed, I was responsible for hiring suppliers to run the whole filming project that usually would gather up to 60 people from casting team, props, makeup, light, camera etc. - I played client service and film maker role at the same and compromise the project to achieve both art and commercial purpose. I went through tough rush project management and big scale that involve local and international suppliers.. Please refer to the attachment for projects I did. Due to limited number of link i can attached, the rest of the projects will be provided upon request. Show less -
Marketing ManagerSoyo Entertainment Jul 2018 - Jun 2019Phnom PenhAs a marketing manager of Video on Demand (VOD) platform, my responsibility are: - Establish and straighten relationship between the company and filmmakers in Cambodia - Study user's behavior toward new technology, VOD and develop change and market education strategies - Work together with filmmakers to develop and add commercial elements to story and create marketing elements ready for the release. -
Digital Marketing FreelancerFreelancer Feb 2017 - Jun 2018Phnom PenhI'm working as a freelancer on Digital Marketing for different types of business. What service I can provide are: - Writes, edits and publishes high quality Facebook page content according to brand guidelines, engaging with internal stakeholders where necessary.- Helps develop and maintain client's content guidelines and advises clients on best practice.– Understand how best to use different types of content within the Facebook trend.- Schedules and manages promotions Facebook… Show more I'm working as a freelancer on Digital Marketing for different types of business. What service I can provide are: - Writes, edits and publishes high quality Facebook page content according to brand guidelines, engaging with internal stakeholders where necessary.- Helps develop and maintain client's content guidelines and advises clients on best practice.– Understand how best to use different types of content within the Facebook trend.- Schedules and manages promotions Facebook post.- Understands what good content looks and feels like across various formats and channels and plays an active role in quality control to help maintain the integrity of the brand.- Provide 1 month advance content plan with marketing direction alignment to clients for approval. Portfolios/experiences: Digital Marketing manager of myBurgerLab Cambodia page (https://www.facebook.com/myburgerlabcambodia/ -Current) , Chatime Cambodia page (Past: https://www.facebook.com/ChatimeCambodia/) Feel free to grab a talk. I have network around with other expertise freelancers in this field. Show less
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Business Development ConsultantBookmebus | Where Every Corner Is Bookable Oct 2017 - Dec 2017Phnom PenhWith 3 months mission, my job was - To build the foundation of marketing department- To reevaluate company structure and make adjustment for highest effectiveness - To define 2018 business direction strategically from market point of view including creating 2018 plan and establish partnership. To be counted, I was company representative to ASEAN TELMIN 2017 together with the CEO to achieve Gold medal in startup category. -
Business Owner2/2 Us-Cambodia Forwarder Mar 2017 - Aug 2017Phnom PenhIt's an experiment project that I had focusing on exploring supply and demand of bringing US, Thai, Chinese products to Cambodia. It started as online page on Facebook that accept customer's order with URL provided from customer. It's now closed with great leaning of: - Understanding spending capacity of Phnom Penher and central of province big spenders - The challenge and the need of internal individual forwarder - Shipping and inventory flow that could be improved.
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Senior Marketing Executive Of MyburgerlabWestec Media Limited ( Wml ) Jul 2016 - Mar 2017Phnom Penh, CambodiaI am responsible overall marketing direction of the business including planning marketing campaign, executing, running digital marketing, maintain customers relationship, PR and business management. To break it into detail, here are some examples of my job descriptions: - Managing all marketing for the company and activities within the marketing department.- Developing the marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with… Show more I am responsible overall marketing direction of the business including planning marketing campaign, executing, running digital marketing, maintain customers relationship, PR and business management. To break it into detail, here are some examples of my job descriptions: - Managing all marketing for the company and activities within the marketing department.- Developing the marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with sales activities.- Overseeing the company’s marketing budget.- Creation and publication of all marketing material in line with marketing plans.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Overall responsibility for brand management and corporate identity- Preparing online and print marketing campaigns.- Monitor and report on effectiveness of marketing communications.- Creating a wide range of different marketing materials.- Working closely with design agencies and assisting with new product launches.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Analysing potential strategic partner relationships for company marketing.- Build brand loyalty by providing the friendliest customer service offline and online. To see overal performance of my marketing, please have a look on myBurgerLab Cambodia Facebook page by comparing result before July 2016 and after. Show less -
Marketing ManagerBrands Management Limited Jan 2016 - Jun 2016Phnom Penh, Cambodia- Plan marketing and branding objectives of all sub-brands- Prepare marketing strategies alongside other departments in company - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.- Overseeing the company’s marketing budget- Overall… Show more - Plan marketing and branding objectives of all sub-brands- Prepare marketing strategies alongside other departments in company - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.- Overseeing the company’s marketing budget- Overall responsibility for brand management and corporate identity- Work directly with CEO to shape the direction of branding and marketing activities. Show less -
Branding ExecutiveBrands Management Limited Aug 2015 - Dec 2015Phnom Penh- Brand budgeting: Generate marketing budgets from other marketing teams for future Quarters.- Competitor analysis and tracking: Track competitor programs and progress and monitor their strategies- Advertising: Create content for advertisement both BTL and ATL. Product placement in videos, clips, movie and mv.- Campaign planning: Plan all activities, launches and events from outlet opening to new flavor campaigns to long term branding strategies.- Public Relations: Spokesperson… Show more - Brand budgeting: Generate marketing budgets from other marketing teams for future Quarters.- Competitor analysis and tracking: Track competitor programs and progress and monitor their strategies- Advertising: Create content for advertisement both BTL and ATL. Product placement in videos, clips, movie and mv.- Campaign planning: Plan all activities, launches and events from outlet opening to new flavor campaigns to long term branding strategies.- Public Relations: Spokesperson at events and with media. Need to have strong product knowledge of all our product range and upcoming products. Also deals with customer complaints and issues that effects our branding.- Sponsors & Partners: Finds partners and sponsors to work with for advertising and promotion campaigns including mobile companies, tv stations, other product brands and tie ups.- Branding and Creative: Monitors and creates the campaigns and to ensure that the brand integrity is maintained.- Create POSM and update marketing material in store including TV content Show less -
Local Committee PresidentAiesec In Cambodia Jul 2014 - Feb 2015Phnom Penh, CambodiaThe Local Committee President serves as the head of the strategic body.Role: - Drive growth and development of the Local Committee- Ensure relevance of the organization in the short and long term - Coordinate and manage Local Committee Executive Board- Be the direct supervisor/supporter of Local leading bodies and ensure the connection to the right support bodies (Member Committee, Supervisory Group/Board of Advisors, etc.)- Represent the Local Committee on the… Show more The Local Committee President serves as the head of the strategic body.Role: - Drive growth and development of the Local Committee- Ensure relevance of the organization in the short and long term - Coordinate and manage Local Committee Executive Board- Be the direct supervisor/supporter of Local leading bodies and ensure the connection to the right support bodies (Member Committee, Supervisory Group/Board of Advisors, etc.)- Represent the Local Committee on the local, national, and international level. Show less
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Business Development DirectorAiesec In Cambodia Jun 2013 - Jun 2014Responsible for National Exchange Partners including Vtrust Property, Western International School, New York International School, and other, and National Sponsors of AIESEC Cambodia including Coca Cola, Smart, and RMA Cambodia, and sales strategy of Global Internship Program for 5 local chapters with 300+ members.
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National Support TeamAiesec In Cambodia Aug 2011 - Jun 2013• Manage demand and supply of Global Exchange Programme by doing analysis of global talent pool of AIESEC International and Business sectors in Cambodia.• Responsible customer relationships with current partners of AIESEC Cambodia• Managing national sale training and being representative of AIESEC Cambodia to national andinternational plenaries.
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Event ManagerCambodia Youth To Business Forum Dec 2013 - Jan 2014The Cambodia Youth to Business Forum 2014 connect youth with business and the way to prepare themselves for ASEAN 2015 integration. It was a major success event, accommodating 1,700 delegates, keynote by H.E. Sun Chanthol, supported by Ministry of Education, Ministry of Commerce, ASEAN Embassies, and 22 company partners.This event was organised by 2 Event Managers (Include me), 9 Organizing Committee Vice Presidents and 120+ Youth Ambassadors.
Socheata Bun Skills
Socheata Bun Education Details
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Royal University Of Law And EconomicsBusiness/Managerial Economics
Frequently Asked Questions about Socheata Bun
What company does Socheata Bun work for?
Socheata Bun works for Bookme+
What is Socheata Bun's role at the current company?
Socheata Bun's current role is Brand | Campaign Marketing | Business Partnership.
What is Socheata Bun's email address?
Socheata Bun's email address is so****@****-ad.biz
What schools did Socheata Bun attend?
Socheata Bun attended Royal University Of Law And Economics.
What are some of Socheata Bun's interests?
Socheata Bun has interest in Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture.
What skills is Socheata Bun known for?
Socheata Bun has skills like New Business Development, Marketing Strategy, Sales Management, Direct Sales, Training, Crm, Business Development, Strategic Planning, Management, Team Management, Market Research, Leadership Development.
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