Implemented customized multi-channel digital strategies for our largest advertisers, resulting in an average client retention rate of 97% and annual revenue of $100M.Collaborated with sales leaders to close new business, and upsell high-potential accounts resulting in an 80% increase between 2020 to 2023 and an incremental $32 million increase in annual revenues.Led a team of 30+ in creating and executing strategic media plans for clients, including PPC, Display, Social Media and comprehensive digital marketing campaigns.Spearheaded the creation of a new service tier designed to nurture high-opportunity clients, and implemented scalability solutions to solve bandwidth constraints, upskill current staff, & solve evolving client needs.Oversaw 3 client success teams, and 1 product fulfillment team; in addition to working closely with 2 offshore teams ( internal and 3rd party) to improve company efficiency and client experience.

I manage a team of 10 Client Success and Brand Managers alongside the Sr. Director of Executive Accounts. Our team handles the highest value accounts within the organization; with 100+ clients across a variety of industries, our portfolio includes digital marketing campaigns in SEM, SEO, Social and emerging platforms for a total of $40MM in yearly media spend.• Business goals: Responsible for revenue growth and retention of existing client book, recurring revenue monitoring/growth forecasting• Responsible for providing top-line management, hiring, ongoing development and cultivating team building for my CSMs• Provide Client Success Managers additional support for the strategic management of accounts, especially the delivery of QBRs, the creation of SOWs and Media Plans, and developing long-term strategic client roadmaps.• Travel to present QBR and annual reviews for key accounts while also coaching the team to do the same. • Support high opportunity pitches by providing the sales team with a multi-media digital strategy, outlining PPC campaign architecture, creating media plans and predictive campaign analysis. • Ensuring a strong approach to media strategy/planning, projections and benchmarks, research and testing, cross-sell/upsell opportunities, data analysis etc.• Improve business processes for Executive Accounts through analysis and collaboration with key stakeholders on other teams.• Working with leaders across sales and client services for collaboration with the team and improved client fulfillment• Keeping up with latest industry news & best practices through research and conference attendance (i.e. voice search through mobile/home devices, machine learning, connecting online to offline, beta opportunities, etc.)

● Lead a team of 3 Executive Account Campaign Managers in the first top tier verticalization. We specialized in fulfilling the full digital marketing needs for health systems, hospitals, physician organizations, dentists and other large accounts in the healthcare space. Total vertical book of $7MM● Our average accounts are for nationally recognized health systems and spend between $600,000 and $3MM a year in a full suite of digital products including: pay-per-click, programmatic display, SEO, paid Facebook and YouTube, organic social campaigns, YouTube Channel Management, Email, and OTT. ● Responsible for the retention of all healthcare clients. Focused on coaching the healthcare team to deliver first in class service through integrated solutions, ROI focused performance and insightful understanding of consumer behavior.● Troubleshoot escalated issues with pay-per-click campaigns and engage company resources to resolve client issues fully.● Trained team on internal and external objection handling, strategic thinking, communication, and feedback.● Developed a course curriculum for external hires to ramp quickly, including focuses on advanced campaign management techniques, how micro-campaign changes can affect macro strategy conversations, and additional soft-skill training to handle digital strategy conversations.

• Manage $400k monthly spend for highest service tier for customers investing over $15k/mo. • Create, maintain and analyze 120+ campaigns through our proprietary API, and also directly at Google AdWords, Microsoft AdCenter, Facebook & YouTube.• Spearheaded standardization of department reporting and client deliverables.• Interview new team hires, conduct department orientation, onboarding standards training and monthly training for other internal service tiers.• Travel out of state for in person meetings with high priority clients and their marketing teams.

• Launched most personalized service tier for the sales team and only available to the top producers. This role is a one-to-one relationship of a campaign manager to each sales person and their book of business.• Developed touchpoint schedules, role responsibilities, call/email templates and future training templates.• Managed over $120k in monthly PPC budgets: a combined total of 70+ PPC & Display campaigns. • Analyzed & reported on PPC advertising campaigns to increase client ROI including trackable calls, sales and store visits in addition to standard SEM metrics. • Developed and maintained relationships through phone conferencing, screen sharing and regular check-ins. I worked with Los Angeles businesses and became very comfortable building rapport through technology.• Suggested up-sell and cross-sell opportunities when a client would benefit from another product in our ReachLocal suite.

• Managed 120+ accounts each spending $5k-$15k monthly with ReachLocal.• Created custom in depth reporting for clients based on proving ROI and presentations translating complex strategies into easy to understand take-aways and strategies. • Oversaw weekly ongoing training for new hires and other tenured Campaign Professionals.• Created and presented a monthly session teaching basic technical concepts to newly hired sales agents.

• Created, analyzed and managed PPC campaigns for small to medium size businesses in the Los Angeles and Las Vegas local area spending less than $5k monthly online.• Managed 150+ PPC and Display campaigns while increasing client retention through performance, easy to digest deliverables and timely follow up. • Responsible for working with both external clients and internal sales team and employees at all levels of an organization to coordinate strategy, reporting, campaign performance and end customer satisfaction.

• Ensures paid search marketing channel is driving high quality converting customers and meeting ACE's budgetary and marketing goals• Manage approximately $500k in monthly budgets through the daily execution of paid search across multiple product lines, target areas and publishers. • Conduct competitive analysis and adjusts marketing strategy to meet current conditions & company initiatives• Collaborate with business analysts and IT teams to develop effective testing strategy that efficiently uses internal resources

Traveled to 9 cities to preside over marketing activities for the Latino Bridal & Quince ExpoSupervised the "Mundo Latino: Sports Heroes" exhibition at the 2009 State Fair of Texas Created Marketing and Promotions material and online sites to increase customer outreachImplemented Constant Contact to create a continuous form of dialog with exhibitors and customers

Student aide in the Foreign Language Dept of SMU. Handled student questions, general administrative duties and catalog editing.