David leads the Product Marketing function for the Device as a Service portfolio of Lenovo.

At Kyndryl, David is the Marketing leader for the DWS practice. He is skilled at developing and implementing holistic marketing strategies. His strengths include ensuring market positioning matches customer needs, producing engaging content and thought leadership with offering management, and understanding market, competitor, and buyer trends. David also runs integrated campaigns with business partners and enables sales teams for impactful interactions, achieving results through strategic market intelligence and effective partner marketing.

Creating differentiated value propositions for offerings by leveraging market insights and competitive intelligence. Collaborating with offering teams, I create effective marketing strategies for Kyndryl. My expertise extends to creating thought leadership content and market messaging, enabling sales teams on product capabilities, and understanding market dynamics to provide valuable business insights. Additionally, I manage analyst relations to ensure our offerings are well-positioned in the market.

Leading projects to provide deep segments and business knowledge. Managing product launches and marketing campaigns end to end.Building differentiated value propositions for offerings by leveraging market insights and competitive intelligence.Collaborate with offering teams to create marketing strategy. Creating thought leadership content and market messaging.Enabling sales teams on product capabilities.Understanding the market dynamics and provide business insights.

As a subject matter expert, provide strategic market insights, POVs and recommendations in Cloud Computing Topics and Cloud Video Services to IBM business and marketing leaders.The major area of expertise is on the Cloud Video market which is part of the Media and Entertainment Industry. We are helping the segment with their transformation to the cognitive based service. Carry out major business engagements to identify market opportunity areas, industry growth assessments and propose actionable business insights.Accountable for client management; responsibilities include developing client relationships and communicating emerging industry trends, imperatives and business opportunities.Deep dive on competitive movements and alert the business about the threats and opportunities.Use data analytics capabilities to build models to prioritize IBM marketing initiatives, industry & client segmentation, understanding IBM sales patterns vis-a-vis to market opportunity and Industry competitive insights.Social media analysis to track major industry events in relation to IBM marketing performance, influencer analysis and lead generation.Key research topics: How data will transform the Cloud business, Digitally Delivered model of Cloud industry, How the Internet of Things is changing the Cloud market , How Digitally Delivered services are disrupting the traditional IT vendors.

As part of my advisory role with IBM Cloud, I drive informed executive decision-making, through fact based insights and actionable recommendations for IBM Cloud. My Job Responsibilities Include :Understanding technological trends and their impact on Cloud marketManage the performance reports for the Cloud Marketing LeadersDevelop new performance metrics for the marketing team to catch up with competitionTeaming with various brand, geo and functional groups to collaborate on actionable insights that connect directly to business objectivesCollaborate across IBM to provide regular updates and insights into developing trendsAssessment of products and buyer behaviorUnderstand competitive landscape of the Cloud marketClient and Performance analysisSocial Media Analysis of IBM CloudTranslating qualitative and quantitative data into actionable insightsManage Executive stakeholdersUnderstanding of IT industry and impact of the Nexus of forces

A special project by the IBM Software Group to Identify an Influencer identification tool for a new Influencer engagement team which was getting formed. David was the Project Manager for this team which was given the responsibility to find the best tool available to find out influencer's for the IBM software group products and then to effectively on-board the new tool to IBM.

I work at the Global Marketing Center of IBM in Bangalore, India as a Social Media Engagement and Insights Professional for the Software Group . I measure and analyze the social media properties of IBM Software group. As part of my job , I monitor each and every social property of IBM Software group on a monthly basis. The social platforms which I monitor are LinkedIn, Facebook, Twitter, Youtube, Blogs, Forums and Flicker. I Work closely with the social media managers in each of the brands. I also measure the share of voice of the SME's of IBM in the social space with the help of social monitoring tools. I use tools like Sysomos , Spredfast , Bitly and Hootsuite and come up with insights for the software group brands. I do programming on Sysmos tool to set up the Universes to track the activities on Social. I also take sessions for enabling IBMers on Social Media to increase the use of social networking, both inside IBM and outside.

MBA specializing in Marketing and Finance.

2 monthsProject Name: Corporate engagement model for the sourcing of Mortgages Description of the project: The project was to create a corporate sourcing model for the mortgages team from the existing customers of Citibank. As part of the project I had to visit 30 corporate houses and study the possible ways to engage with them. Then I came up with a model which is still used by them to engage with the existing corporate clients.RESPONSIBILITES: To study the sales management process of Citibank in detail and suggest changes required.To suggest a marketing plan for the corporate customers for the mortgages team.A new incentive plan based on a common platform for the Channel partners of Mortgages.Job 1

Managing client accounts for Sales Financing customers of Barclays Bank PLC.