Life Update Time - So with a new profile pic that shows the salt & pepper becoming more evident in my hair it's time to share what I've been working on for the last few months. I would have done this sooner but a double-whammy of Pneumonia in May followed by COVID in June put the brakes on my ambitious timeline!It's time for the next chapter in my life and while I'm still working with a number of clients in the Digital Marketing space I'm off down a path to learn as much as I can and share it, about Irish Whiskey. Getting here has been an evolution that's happened over the last few years. I drank plenty of fine Irish Whiskey before and during the pandemic and I blame Redbreast 12yo as my "gateway Irish Whiskey" and I was asked back in the early part of this year if I knew of an Irish Whiskey expert, which I didn't, who could help out with a tasting, and then there's the renaissance that's happening back on the "auld sod" with 48 working distilleries at last count. For context when I graduated college in 1990 there were just 3...Irish Whiskey sales here in the States are going through the roof, so I thought why not?!I've got my WSET Spirits Level 2 under my belt along with my Irish Whiskey Certificate and I'm working on one more exam certification. While doing that I've put up my website which you'll find here - https://irishwhiskeylad.com/ - and it has a decent amount of written content that I'll continue to flesh out as I continue my journey. The plans for video content had to be pushed back and will ramp up from this week onward, with some fun stuff on the docket.I contacted some of you privately months ago to help me secure URL's and I want to thank you for your assistance then.So in addition to my Digital Marketing work, I'm now an Irish Whiskey Educator or Ambassador who does Education, Events, Tasting & Training, and who is a long way from being an Irish Whiskey expert!Go raibh maith agaibh agus sláinte! ☘️🥃

Since 2011, 3 rock marketing has served dozens of clients in the Digital and Social Marketing space by assisting them to achieve their goals. Considered a digital "one-stop-shop" we have established a reputation for getting the job done whether the work is done internally or outsourced to our specialist partners. • Social Media - Content Planning (Creation & Curation) - Outlet Management - Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Google My Business, and more…- Monitoring and Scheduling• Websites - Project Management from design to launch - WordPress, Drupal, SquareSpace, WIX - Maintenance via CMS dashboard(s)• Online Advertising - Facebook/Instagram, YouTube, Twitter, Snapchat - Google PPC & Retargeting• Email - Calendar Creation & Management - Scheduling - Copywriting - Image Design Management on Klaviyo, Mailchimp, Constant Contact, Vertical Response• Visual Media Production Management - Photography - Infographics - Video - GIF’s• SEO/SEM - website audits and search focused content creation• Events - pre-event promotion and marketing in addition to "at event" social media coverage• Issue & Crisis Communications - Earthquake, Floods, Fires, and now a Pandemic...• Ecommerce - Shopify - integration with Klaviyo, Refersion, Facebook - New Product Launch -Reporting • Analytics & Metrics Analysis via Google Analytics, Fanbooster (previously Social Report), and Native Outlets• Affiliate Management - via Refersion platform - US 1000+ - Europe 125+• Influencer - Outreach - Relationship Building - Management• Budgeting - Creation & Management• Project Management

PUC PREL 345: Social Media Marketing Class, a 10-week class that gives students practical experience and a hands-on look at Social Media Marketing by creating their own online brand.Social Media Setup - Website Creation - Content Creation & Curation Calendar - Visual Content - SEO / Social SEO - Legalities - Issue & Crisis Management - Automation - Advertising - Metrics & Measurement

Three Rock Wine Company evolved into a specialist Social Media and Online Marketing company and was renamed 3 rock marketing in October 2011. • Contract marketing partner for wineries and other hospitality businesses• Project managed the “Napa Zin Trail” print, social, and website launch• Founded the Napa Facebook MeetUp monthly mixer• Created the “Irish Wines are Smiling” event• Presented and spoke at Napa Chamber of Commerce, Napa Valley College, Wine Industry Technology Symposium

• Responsible for the whole guest experience – from reservation to order follow up• Successful re-established relationships with referring parties • Established new relationships with previously untapped sources of referrals • Lead ongoing project on website re – design • Conduct highly personalized trade and consumer visits to the Crocker Estate – vineyard / history / tasting• Implemented new inventory control system and responsibility for companywide inventory management• Management of 2008 Sauvignon Blanc release with “Cultivate” and Vertical Response systems

• Managed family News/Deli retail business with annual turnover of €1.4m+/- ($2m approx).• Staff management & recruitment of up to 8 people.• Updated and implemented various management and control systems to comply with evolving regulations (HACCP, Discharge, Licensing, Work Permits).• Responsibility for financial planning, management accounts, cash controls and utility cost controls & reductions.• New product sourcing, ranging, pricing and merchandising. • Supplier liaison and management.• Store re-fit planning & implementation.

• Senior Sales role with a broad range of wines spanning the Southern Hemisphere, including customer own labels, principal lead wines and own in house range. • Account Management with day to day responsibility for National Multiple (Grocery & Restaurant) accounts.• Product Development tailored for individual National accounts and independent retailers.• Promotion negotiation and scheduling in conjunction with principals.• Start to finish tailor-made project for National On-Trade (Restaurant) customer.• Portfolio expansion involvement, tasting and principal / agent negotiation.• Accompany National Buyer’s on overseas sales trips (Chile, Argentina, South Africa).

• Sales role with a diverse range of both classical and contemporary/innovative wines from France.• Account Management with day to day responsibility for National & Regional Multiple accounts.• Range analysis and resultant targeted presentations to National Multiple buyers.• Promotion negotiation and scheduling in conjunction with principals.• Sales support through tastings for both retail and restaurant sectors.• Portfolio expansion – Fat Bastard Chardonnay, La Chasse du Pape.• Accompany National Buyer’s on French sales trips (Bordeaux, Languedoc, & Rhone).

• New UK wide role to develop direct link between importer and retail / restaurant sales staff• Responsibility for arranging wine tastings for both sales staff and the public in groups from 4 to in excess of 250• Supported the national & regional sales teams at trade & public tastings / wine fairs and twice yearly press tastings• Liaison with Marketing Department to provide direct consumer feedback

• Responsibility for Non EU Order Placement, Shipping Scheduling, Tracking & Delivery to Bond• Bond & Depot to Depot stock movements in conjunction with buyers• Liaison with over 300 stores for Head Office / Retail issues• Arranged post-trip and batch delivered samples tastings for buyers• Integral part of Wine Dept. team for promotion planning• Responsibility for POS and SKU submission for new wines and updated vintages

Food Halls College Placement / Wine Dept Sales Assistant