Liquid Media is a strategic agency partner for brands in the gaming, entertainment, CPG, and other consumer-focused categories that are looking to meaningfully and authentically engage global gaming and gaming-adjacent audiences. Reporting to the president and COO of Team Liquid, Anthony serves as the global client strategy lead for Liquid Media’s diverse portfolio for brand clients, providing ongoing strategic support for 360 marketing campaigns, paid and organic content, influencer marketing, as well as experiential and Web3 experiences. In partnership with the global head of production, Anthony co-leads day-to-day operations, business development and sales, as well as the ongoing management of Liquid Media’s P-N-L and global staff across North America, Europe and LATAM.

Responsibilities:- Oversee the development, management, and execution of the global marketing plans for HBO Max’s film and series original and franchise titles - Responsible for the creation of the marketing strategy, global positioning, social media strategy, partner relationships, producer and talent communications, and the execution of the global go-to-market strategy- Develop, orchestrate, and execute comprehensive multi-year marketing plans for long-lead original titles - Establish global positioning, advise on creative strategy and ensure alignment at all consumer touch-points with key stakeholders across all marketing stakeholder teams- Manage the development of advertising/OOH, promotions, digital media plans, and media partnerships on assigned titles- Partner with consumer research team to gather actionable audience insights, measure marketing effectiveness and viewer intent, and to analyze production and media budget investments in real-time - Lead the creation of influencer engagement programs, working with agency and talent managers to broker long-term partnership deals, monitor performance, and optimize creative execution based on delivery against campaign KPIs- Manage marketing campaign budgets to ensure adherence to approved levels- Partner cross-functionally to ensure that product, brand marketing, publicity, research, international marketing, creative services and ad sales executions are aligned with strategic acquisitions and retention goals- Manage relationships with key external partners such as agencies, technology vendors, and promotional partnersTitles:Friends: The ReunionGossip Girl (S1)DC Peacemaker (S1 & S2)Zack Snyder’s Justice LeagueHacks (S1)Fresh Prince of Bel-Air ReunionDC Titans (S3 & S4)DC Doom Patrol (S3 & S4)DC Harley Quinn (S3) DMZLove & Death The Nevers (S1B)It’s A Sin Carrie Underwood ChristmasDC Pennyworth (S3) Station ElevenOur Flag Means Death (S2) The Other Two (S3) Selena + Chef (S2)

agency fka Denizen Company- Lead the day-to-day development of macro and micro-level marketing campaigns, ensuring a link between the brand strategy, the creative idea, and final executions- Actively guide the development of the campaign creative execution and ensure that all campaign elements maximally contribute to achieving KPIs- Participate as an influencer in other creative projects that require strategic framing (value proposition, guiding principles, messaging hierarchy, audience insights, market localization, etc.) to ensure continuity from strategy to execution- Manage the ongoing creation of data analytics reports, measuring client marketing results for ongoing campaign optimization- Moderate cross-functional editorial content newsroom (strategy, creative, community management, etc.) that facilitates real-time collaboration on social media campaigns, integrated marketing initiatives, and cultural events - Lead complex cross-functional teams to ensure alignment, clear communication, seamless integration, and timely execution of campaign deliverables- Clients: Netflix, Amazon Prime, Kellogg’s

• Built and cultivated relationships with key client stakeholders to gain a deep understanding of their business objectives, provide strategic advice, align services to their needs, and manage expectations• Led, expanded, and mentored teams by setting strategies, prioritizing objectives and key results (OKRs/KPIs), hiring, onboarding, training, and developing a high-performing team• Drove operational efficiencies to consistently deliver services that are better, faster, and more cost-effective, leveraging the latest technologies in the digital space• Championed innovation and adopted emerging technologies and methodologies to improve delivery processes, enhance customer value, and maintain competitive pricing• Established and enforced quality standards to ensure deliverables consistently meet or exceed client expectations. Conduct regular reviews, implement feedback loops, and continuously improve processes and methodologies• Identified and mitigated risks on key accounts, proactively working with teams to prevent issues that could impact project timelines, budgets, or quality. Develop contingency plans and communicate effectively with key stakeholders to manage risks• Developed strategies for client retention and drive growth within those accounts from the opportunity identifIcation phase all the way through contracting and delivery phase• Regularly identified upselling and cross-selling opportunities• Stayed up to date with industry trends, market conditions, and competitors' activities and used knowledge to identify opportunities for innovation, anticipate client needs, and position Social House as a leader in client service excellence• Collaborated closely with the Finance team to monitor project budgets, profitability, and resource utilization

Worked with client Samsung on both their mobile and electronics divisions in North America.

Integrated strategy for clients in high-tech, education, CPG, and government categories

PR + social media strategy for B2B, B2C, and consumer-facing brands.