David Coulson Email and Phone Number
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With 20 years of experience in digital growth, CRM, and customer loyalty, I’m a marketing executive who turns challenges into growth opportunities. I've worked in both global agencies and client-side roles (B2B, SaaS, B2C), using AI/ML to improve customer experiences and strengthen brands.As a VP/Chief Marketing Officer, I lead teams to optimize multi-channel strategies and achieve results. I focus on building high-performing teams and driving marketing efforts that boost brand consistency and business growth.I've had the chance to work with top brands like American Express, Nestlé Purina, PepsiCo, Panera, and Siemens Healthcare. My approach combines strategic thinking with practical execution, consistently pushing the boundaries of digital marketing.When I’m Not WorkingOutside of work, I enjoy traveling with friends, trying new foods, and attending music festivals and concerts. I stay informed on the latest tech trends, enjoy reading both for fun and to gain new skills, and take pride in crafting the perfect martini.Let’s ConnectI’m always eager to connect with like-minded professionals. Feel free to reach out to me here on LinkedIn or via email at dcoulson79@gmail.com.Specialties• Leadership & Team Management: Leading and coaching cross-functional teams• Strategic Marketing: Growth strategy, digital transformation, market expansion• CRM & Lifecycle Marketing: Salesforce, Klaviyo, Braze, customer journey mapping• Data-Driven Insights: Analytics, A/B testing, KPI measurement• Project Management: Jira, Monday, Asana, large-scale project delivery• Digital Marketing: SEO, SEM, email marketing, mobile app marketing• Brand Strategy: Brand positioning, B2B sales, brand consistency• AI/ML Integration: AI-driven customer experiences, data utilization• Communication & Stakeholder Management: Client relationships, cross-department collaboration• Content Creation: Sales materials, webinars, white papers, thought leadership• E-commerce & Marketplaces: Amazon, Walmart, Shopify, app store optimization
Tandem Theory
View- Website:
- tandemtheory.com
- Employees:
- 93
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Evp, Growth - Digital, Performance Marketing, Loyalty And CrmTandem TheoryTexas, United States
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Evp, Growth - Digital, Online Marketing, Loyalty And CrmTandem Theory Apr 2019 - PresentDallas, Tx, UsWe bring the CMO’s vision to life by integrating all customer data into a unified view. We collaborate with your brand’s IT team to seamlessly stitch it together, or our data architects and engineers can deliver a turnkey solution.Key Contributions - • Fractional CMO for multiple clients serving as their voice of the customer• Built and managed a team of 20 marketing experts across digital channel executions• Targeted personalized messaging (TPM) for customer acquisition and retention• Custom delivery of over 15 websites, e-commerce and landing pages annually• Data-driven performance media leading to client ROIs over 1000%• CRM and loyalty strategy and execution driving double-digit acquisition and retention returns• Impactful creative and content - I know what delivers engagement and results• Performance analytics to visualize what is working best and to find true insights that drive action• Led new business wins for globally recognized brands and millions in new revenue generation
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Senior Vice President StrategyThe Infinite Agency Feb 2018 - Mar 2019Dallas, Texas, UsInfinite is a full-service advertising agency that creates the future of your brand using data-driven strategies, influencer marketing, modern video production, social content creation, digital media and creative thinking. We build meaningful connections between brands, people, and culture in the social, digital, and physical world.Key Contributions - • Spearheaded brand and digital strategy for top-tier clients, driving digital transformation and market expansion.• Built and led an in-house media and analytics team, generating over $15M in media billings.• Cultivated relationships with stakeholders, fostering a communication culture of collaboration and innovation. • Streamlined workflows, enhancing project delivery by 30% through effective leadership and organization.• Leveraged data insights and cutting-edge technology, including AI, to transition clients from traditional to digital channels. -
Partner - Us, Apac, And Emea MarketsCi&T Jun 2016 - May 2018New York, Ny, UsCI&T is a global digital technology services company with 2200 associates around the world; entrusted with leading the most complex innovation and technology growth initiatives inside companies. CI&T's skilled teams are unflappable problem solvers and experts at mastering new technologies using Lean and Agile methodologies, all while navigating the unique challenges of the enterprise customer. A Google Cloud Platform Partner of the Year and Acquia/Drupal Partner of the Year. Established in 1995 and headquartered in Campinas, Brazil with strategic locations across Latin America, North America, Europe and the Asia-Pacific region.Key Contributions -• Led digital transformation engagements with clients, driving tech adoption and process optimization.• Navigated enterprise relationships and complex systems to provide oversight ownership, organization and consult in driving digital transformation efforts.• Developed advanced problem-solving and critical thinking skills to resolve complex business issues• Provided leadership on emerging trends and risks associated with digital transformation initiatives such as cloud computing and big data analytics projects• Working Independently, pioneered digital initiatives, steering the company towards cutting-edge solutions. Clients served : Coca-Cola, Johnson & Johnson, Google, Motorola, Pfizer, iHeartRadio, Comcast -
Senior Vice President, Digital InsightsEfm Agency Dec 2013 - Jun 2016San Diego, California, UsExperiences For Mankind is a purpose-driven agency that blends strategy, creative and technology to help brands make a difference. By using deep industry intelligence and audience insights, I translated business goals into meaningful, measurable experiences that inspire shares and spur action.Key Contributions - • Directed strategic planning efforts that enabled the organization to achieve its short-term goals while positioning itself for long- term success• Drove strategic initiatives, positioning the company for long-term market leadership credibility.• Crafted and executed growth strategies, pinpointing and capturing key market opportunities.• Pioneered data utilization in decision-making, significantly enhancing operational efficiency.• Led comprehensive business metric analysis, delivering actionable insights for performance enhancement.My Clients at EFM include: Microsoft, Ballast Point Brewing, Astroglide, Sony Electronics, Siemens Healthcare, Professional Bull Riders Assoc., LeanIn and The Mirage Las Vegas to name just a few. -
Vice President Business StrategyBottle Rocket Nov 2012 - Dec 2013Dallas, Tx, UsBottle Rocket Apps the world's leading full-service mobile app development firms. My focus was on creating mission-critical, premium brand experiences for the Apple iPhone, iPad and Android devices.Key Contributions - • My focus was on creating mission-critical, premium brand experiences for the Apple iPhone, IPad and Android devices. • Led app development for top brands, improving customer engagement and operational efficiency.• Pioneered mobile solutions that redefined user experiences for major clients, setting industry benchmarks.• Introduced cutting-edge features in apps that enhanced brand value, energetic usage and user satisfaction. My clients at Bottle Rocket include: Starwood Preferred Guest (SPG), US Bank, Bravo, NBCU (NBC, MSNBC, Oxygen, E!, Style Network, Sprout, Telemundo, Mun2, and USA), A+E Networks (History Channel, A&E and Lifetime), Black Entertainment Television (BET), American Express, Chideo, Scripps Networks (Food Network, HGTV, DIY Network and Cooking Channel), and Donna Karan International. -
Senior Director Of Digital And Social MediaAnsira Jul 2009 - Nov 2012St. Louis, Mo, UsDomino's, Nationwide, Wendy's, Subaru, The Cheesecake Factory, The North Face, Panera, Rent-A-Center, Nissan, Dave & Buster's, Zipcar, Purina, Applebee's, Six Flags and Baskin Robbins -
Account DirectorTribal Ddb Jul 2007 - Jul 2009London, GbNokia, Bank of America, Starbuck's, Product(RED), Pepsi, Mountain Dew, PepsiCo, Third Federal, American Express, Bud Light, American Airlines and Dyson -
National Account ManagerZimmerman Advertising Jan 2005 - Jun 2007Fort Lauderdale, Fl, UsNissan and Infiniti -
Account ExecutiveTexas Tech University Jan 2003 - Dec 200479409, Tx, UsAdvertising Sales at Student Media for The Unversity Daily -
Interactive Account Services InternTemerlin Mcclain May 2004 - Aug 2004Dallas, Texas, UsSubaru, Nationwide and American Airlines
David Coulson Skills
David Coulson Education Details
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Texas Tech UniversityPsychology
Frequently Asked Questions about David Coulson
What company does David Coulson work for?
David Coulson works for Tandem Theory
What is David Coulson's role at the current company?
David Coulson's current role is EVP, Growth - Digital, Performance Marketing, Loyalty and CRM.
What is David Coulson's email address?
David Coulson's email address is jv****@****aol.com
What is David Coulson's direct phone number?
David Coulson's direct phone number is +197246*****
What schools did David Coulson attend?
David Coulson attended Texas Tech University.
What are some of David Coulson's interests?
David Coulson has interest in Civil Rights And Social Action, Education, Science And Technology, Human Rights, Arts And Culture.
What skills is David Coulson known for?
David Coulson has skills like Social Media Marketing, Digital Marketing, Digital Strategy, Integrated Marketing, Digital Media, Interactive Marketing, Online Advertising, Strategy, Social Media, Mobile Devices, Marketing Strategy, Interactive Advertising.
Who are David Coulson's colleagues?
David Coulson's colleagues are Zach Miller, David Lyon, Lauren Glover, Sarah Torok, Miranda Timmons (D'acosta), Sean Wylie, Marina Traylor.
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