Delivering social media-specific public & private training courses through M Training covering general social media marketing and advertising.

Planning & creating social media content for suicide prevention & awareness charity, Baton of Hope. Managing organic content & strategy for the following social media channels: Facebook, Instagram, X & LinkedIn, working closely with media & marketing colleagues, charity founders & trustees to raise awareness of mental health support, suicide prevention & awareness, plus supporting the charity in promoting its key initiatives including the Baton of Hope UK Tour and Conference & the Workplace Pledge.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Managing the Groupe's strategy and output for consumer and corporate social media and digital marketing, including organic/paid social (Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok & Pinterest), influencer marketing, websites (consumer & trade), email marketing, SEO, social/digital brand partnerships and shopper digital.■ Managing a team of social media, digital marketing and content creators, as well as several agencies, to plan, develop and publish an ongoing schedule of content across brand and corporate channels.■ Managing budgets across all social media & digital marketing activity internationally.■ Developing always-on and campaign strategies across all consumer-facing & trade social media and digital marketing channels.■ Managing social media and digital marketing budgets, supplier relationships and invoicing.■ Analysis of social media and digital marketing activity including reporting, using third-party tools, learnings and strategic recommendations.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Managing the organic social media output for the University's corporate social media channels, including Facebook, Twitter, LinkedIn, Instagram and YouTube.■ Managing the creation of branded social media content, as well as content schedules and campaigns.■ Managing the community management across all channels.■ Managing social media data gathering and reporting, including weekly, monthly and campaign reports.■ Co-managing social media strategy and guidelines across all corporate social media channels.■ Assisting in and delivering training for relevant stakeholders across the University, for both professional services and academic staff.𝗥𝗘𝗦𝗨𝗟𝗧𝗦■ 281% year-on-year improvement in Manchester Metropolitan's ranking in Edurank UK universities social media league table.■ 30,000 new social media followers gained organically across corporate channels. ■ 62% year-on-year organic growth in Instagram social following.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Managing the output, strategy and reporting of the Group’s corporate social media channels, including Facebook, Twitter, LinkedIn and Instagram.■ Managing the creation process of digital content assets for corporate communications, including the approach and delivery of video content.■ Social media audit of THG’s Group social media, including output, branding and channels.■ Creation and delivery of a Group-wide corporate social media strategy, including tone of voice, branding, templates, community management and KPIs.■ New processes established for content planning and creation, including a Group communications content calendar, monthly social media planners, design and video briefs, video storyboards and monthly reports.■ Co-established a Social Media Community group within THG, bringing together social media experts on a monthly basis from across the company to share best practice and results.𝗥𝗘𝗦𝗨𝗟𝗧𝗦 Achieved between September and December 2018...■ 10,666 new followers gained, growing the Group's social media following to 61,088 followers. ■ Almost 1 million total impressions (958,163).■ Average engagement rate (including media views) of 21.7% - 334% above industry average of 5%.■ 141,977 video views.■ 44,789 total social engagements.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Working across a number of consumer-facing accounts within the finance, fintech, FMCG and travel sectors, with clients including Rentalcars.com, Lloyds Banking Group, Brother, KTC and evestor. ■ Leading the creation and execution of social media strategies, content plans and social analysis within the Citypress social media team.■ Leading the creation and presentation of social media pitches, client presentations and strategy overviews.■ Managing a team of social media executives to plan and create content, as well as develop both organic and paid social campaigns, and client reporting.𝗥𝗘𝗦𝗨𝗟𝗧𝗦Achieved for food ingredients and manufacturing business, KTC, during a three-month period between March and May 2018...■ More than 200,000 social media reach.■ Achieving an average engagement rate (including media views) of 20.9%. ■ Over 73,000 video views.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Senior member of the Sky News social media team, helping to manage the strategy and output of news content for the brand's social media accounts, including Twitter, Facebook, YouTube and Instagram. ■ Daily management of social media production team, delegating tasks to team members to ensure regular output of content across Sky News social media channels, as well as suitable planning and production of supporting social media content for brand-wide campaigns and programmes.■ Management of daily social media content output, working closely with broadcast and online content teams to maintain quality and consistency of cross-platform output.■ Management of commissioning and production processes for social media videos, graphics and livestreams.■ Creation and management of analytics and reporting.■ Managing the social media strategy, output and analytics for weekly debate programme The Pledge, working with the programme's on-screen talent (June Sarpong, Greg Dyke, Michelle Dewberry, James Caan and Rachel Johnson), as well as broadcast team.𝗥𝗘𝗦𝗨𝗟𝗧𝗦Achieved during the first nine months of the broadcast of The Pledge, between April and December 2016...■ Gaining 659,000 more video views on Facebook and YouTube than the show's biggest rival – BBC Question Time - in October.■ Growing The Pledge's social audience organically, with almost 25,000 social followers acquired in the first six months of the show launching.■ Achieving a total social media reach of 45.6 million.■ Gaining 9.31 million video views across Facebook, Twitter and YouTube.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Managing the brand's social media channels and output, including Twitter, Facebook, LinkedIn, Google+, Vine and Pinterest. ■ Social media data gathering and reporting■ Management of digital content for the brand's dedicated digital marketing and technology blog, The Wall, including writing, editing and commissioning blog posts.■ Launching and managing the brand's video blog - The Wall vlog - and securing exclusive interviews with digital marketing experts from YouTube, Nestle, Absolut Vodka and Sky News, as well as industry experts and digital marketing influencers including UK vlogger, Fleur de Force.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪■ Responsible for the news team and organisation of daily news content online for Event's e-bulletin, sent to 8,000+ event professional subscribers, including corporates, agencies and suppliers. ■ Responsible for sourcing exclusive industry news around brand activations and live and experiential events, as well as managing Event's social media channels, including Facebook, Twitter, LinkedIn and Vine.■ Researching, managing and writing features and analysis for monthly print publication.■ Representing the brand at industry events, including speaker opportunities and acting as a representative for industry judging panels.■ Creating original video content, including filming and editing, for the website.■ Sourcing corporate and agency speakers for brand's annual forum event, Event 360, including representatives from Shortlist Media, EE, L'Oreal and ITV.

𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪 ■ Researching and writing news and features for the brand's monthly print publication, daily e-newsletter and website.■ Managing the production of video and audio content, including presenting, filming and editing.■ Managing the brand's social media output and channels, including Facebook, Twitter, LinkedIn and YouTube.

Writing content for PR Week's features section predominantly, including case studies.