Richard S. Email & Phone Number

Natick, MA, US

AI | Deep Learning | Machine Learning field programs creation and executionDigital Health | Medical Devices field programs creation and executionEnergy | Utilities | Chemical/Petroleum Field Marketing executionMarketing Analytics Program DevelopmentStartups marketing

Boston, MA, US

• AREAS OF EXPERTISEMarketing Automation (Eloqua, Pardot, Marketo) Email Marketing Sales Enablement and Account-Based Marketing Digital & Classical Product MarketingAdobe Creative Suite for web and printDigital.
• Deep experience leveraging Marketing Automation Programs, CRM systems against best practices to achieve KPI goals
• Recognized for executional excellence in developing new marketing programs yielding MQL / SQL generation lift
• Significant experience energizing and enabling global field marketing and sales efforts
• Designed an innovative yet simple lead scoring approach, revealing 15,000 new MQLs over a 3-month period
• Achieved 800% revenue improvement over a 4-year period (+40MM USD) for productline of DNA Sequencing kits, through solid product marketing

Durham, North Carolina, US

Digital Media and Marketing: Online Marketing Certified Professional (OMCP) ProgramEmail Marketing / Marketing Automation; Content Marketing; Social Media Marketing; Mobile Marketing; SEM (PPC); Web Conversion Optimization: Certified

Shelton, CT, US

• Marketing Optimization Specialist hired to drive marketing operations from being a cost center to a revenue generator; this required transformation from an undifferentiated leads mentality to accurate digital.
• Designed an innovative yet simple lead scoring approach, revealing 15,000 new MQLs over a 3-month period
• Developed new content, content delivery and marketing programs that resolved a decline in key metrics (from -10%/yr to +12.5%/yr)
• Oversaw the quick and creative adoption of Eloqua and later Pardot that led to the design of novel workflow processes and capabilities, exceeding expectations of internal clients through nuture program development and.
• Worked to improve collaboration with regional marketing and sales teams to improve account-based marketing, achieving or exceeding revenue targets (~5% lift)

• Lead eMail Marketing and Social Media practitioner actively engaged in improving brand image and transforming outdated practices while elevating the performance of existing marketing programs
• Led an overhaul of an extremely active eMail marketing practice resulting in 100% improvement of organization-wide click rates
• Delivered growth in revenue by executing global marketing strategy across digital and offline channels
• Inbound lead generation practices created hundreds of thousands of incremental targeted and segmented contacts
• Developed a “slick” productline DVD promotional video in Japanese/English, resulting in “standing-room-only” at the A/P User Group Meeting

Boston, MA, US

• To facilitate a transition to digital marketing, I completed a dual-certificate program at Boston University and formed an individual consultancy, VITA Digital. Spearheaded the design and execution of digital campaigns.
• Design concept for http://www.reaglemusictheatre.com selected for development over many other submissions
• Strategic Marketing consulting yielded very high ROI in expenses mitigation
• Conceptualized and developed a new internet enterprise: PicturemyFamily.net
• Managed the complete website UX, code, analytics and content overhaul of Systems Analytics, Vaughn Loudspeakers, Sicilianaire.com, VoicesBar and many others

• Leveraged skills in sales enablement, branding, promotion, market research, forecasting, product development and go-to-market planning to drive the product sales and marketing goals of high-tech, biotech and scientific.
• Achieved 120% CAGR over a 4-year period by increasing annual revenue more than $40m for DNA Sequencing kits (Applied Biosystems)
• Received a $37,000 stock option gift for creating an intranet website and market research study that exceeded all expectations (MDL-Elsevier)
• Created highly regarded suite of product line graphical identity images and flash product demonstrations (Waters Technology)
• Championed, co-developed and launched eSignal Market Scanners (a SaaS), achieving the best short-term market penetration in the company history (Interactive Data)
• Through skillful and unrelenting collaboration, drove 20% CAGR for scientific content databases for 15-month period during extremely unstable market environment (Accelrys)

Washington, DC, US

• Mastered the US military’s most demanding Engineering (Nuclear) Management Development Program. Qualified to supervise the operation of S5W Nuclear Reactor Powerplant in hostile below seas environment.
• Dramatically increased the preparedness of Divisions of up to 21 petty officers by planning individual and collective training events
• Consistently met rigorous operational demands while demonstrating exemplary leadership and management skills
• Leadership and management of watch team (9 engineers) rated above average during post-shipyard ORSE"Submarine Officers command, manage, and operate the fleet’s attack, ballistic missile, and guided missile submarines.

Master Of Business Administration - Mba, Marketing

Digital Media And Marketing Certification / Omcp Certification, Digital Communication And Media/Multimedia

Certificate Program, Content Design: Digital Art And Web Design / Development

Bachelor Of Arts - Ba, Biology/Biological Sciences, General

Forum, Advanced Course, Selp, Communications Program, Tmlp