Modern Dealership informs and supports today’s automotive professionals, providing them with a strategic business advantage in a quickly evolving industry. Written by dealers and other leading auto experts, each quarterly issue focuses on a theme relevant to the challenges faced by dealerships today. Article categories in every issue include Modern Sales, Modern Fixed Ops, Modern Operations, Modern Communication, and MD Insights.

As the Executive Director of Media & Digital Marketing, I lead a cross-functional team working with strategists, designers, copywriters, project managers, and a wide range of internal stakeholders to facilitate the best creative work. My duties cross many verticles including the following roles:Owning the direction of AutoAlert's Digital Marketing Strategy, which includes;Managing the strategyManaging and overseeing different digital marketing channelsDetermining & measuring ROI and KPIsDevelop, prepare and manage the digital marketing budgetOversee all the company's social media accountsMeasure and manage all online contentTrack SEO and Google Analytics data an make complex analysis Organize and lead the digital marketing team Manage video, photography, and audio teamsOversee all video production & strategyOversee all podcast production & strategyDirecting & Promoting the culture of AutoAlert internally and externally;I am on a mission to reinvent company culture in corporate America - employing technology, design, and data to humanize the automotive retail software industry. With the goal of connecting team members and increasing better communication, I seek to effect big change and disrupt corporate culture with my project "Inside AutoAlert". The AutoAlert Underground Studios Inside AutoAlert team is a team of people within all departments of AutoAlert existing to highly promote the AutoAlert employee culture through video, podcasting, design, and experiences - creating touch points for all team member locations and department. Collaborating across all teams, the Inside AutoAlert team ensures quality, entertainment, education, and communication across everything we do. Innovation and offering/product development:Through my own knowledge of the automotive and digital communications space, my expertize provides invention and innovation to ensure our skills, offerings, and products are industry-leading and providing optimal value to our clients.

Manage the corporate division social media strategy and execution.Coordinate with internal team, to execute the strategy.Create, facilitate, and participate effectively and authentically in key conversations about the company on blogs and other online social media channels.Develop and execute a blogging communication strategy, including: Become accessible to the blogging communityBlogging coordination of the VinCommunityManage responses to negative and positive feedbackGenerate buzz and interest in various forms of digital media such as online videos, blog posts, news articles, images, and moreMonitor and analyze social media trends for company brandDevelop, execute and manage the online content to drive organic search engine rankingCreate and maintain visible Facebook, YouTube, Twitter, LinkedIn accounts and other social media profiles.Report on the effectiveness of social site placement and conversations on the web.Manage and coordinate visual media for events, corporate training, and marketing.