Sarah O'Connell Email & Phone Number

New York, NY, US

New York City Metropolitan Area

New York City Metropolitan Area

• US manager spearheading the digital communication and marketing efforts for Anheuser-Busch's B2B and SaaS platform, BEES.
• Directed creation of internal campaign management system by overseeing UX/UI, copy, reporting, and training of over 1,000 end users, resulting in a 198% system usage growth.
• Coordinated, formatted, and analyzed national, multi-channel platform communications (media, push, e-mail, in-app) reaching 133,000+ users, resulting in 470,000+ impressions year-to-date.
• Copywrote internal and external newsletters, achieving an average open rate of 58%.
• Managed business unit's social and digital media through sourcing, organization, and launching of 350+ brand assets, including celebrity and influencer materials.
• Strategized and oversaw image and video material creation - including scriptwriting of company and industry-wide communications.

South Central United States

• Conducted a 6-month project focused on identifying and cultivating key accounts for B2B application, BEES, identifying sales gaps while simultaneously fostering enduring business relationships and platform loyalty.
• Collaborated on merchandising efforts and served as a dedicated business development representative for a portfolio of over 100 retailer accounts.
• Strategically pitched and successfully sold in newly launched products to targeted key accounts, driving revenue growth and market penetration.
• Embarked on regular business consultations, collaborating with clients, stakeholders, and wholesaler partners to create and nurture mutually beneficial partnerships.

Ridgewood, New Jersey, United States

Remote

• Natural Light brand marketing intern for the Summer of 2020.
• Sole Natural Light internship competition winner, outperforming nearly 7,000+ competitors in creating a new product from scratch.
• Supplemented application by developing and pitching a new product idea via TikTok, generating 950,000k+ impressions.
• Guided social media campaigns, leveraging cultural trends to enhance post ideation and copywriting, leading to one of the brand's highest-achieving Tweets with over 10,000 likes and a reach of 50,000+ audience members.
• Conducted external interviews with the LDA general public to source product and brand insight, feedback, and preferences.
• Delivered a persuasive and comprehensive business plan directly to company directors and executives.

London, United Kingdom

• Study Abroad Program Assistant for the Spring 2020 semester. Based in London, U.K. as a work-study position with James Madison University.
• Liaison between 26 other students and program directors to promote a positive experience for all involved.
• Facilitated and encouraged individual meetings, weekly group meetings, and educational excursions.
• Maintained and promoted group cohesion, safety, and enjoyment.

Greater New York City Area

• Senior summer camp counselor for elementary-aged children.
• Application of communication, organization, and problem-solving skills with direct correlation to activity coordination, teamwork, and teaching social skills.
• Worked with over 100 children and colleagues to ensure a safe and entertaining summer experience both on the camp grounds and various day trips.

Montclair, New Jersey

• Creative design firm social media and marketing intern.
• Focused on the coordination of various clients and their content on multiple social media platforms to create cohesive digital presences that aligned with business objectives.
• Ensured target audiences and deadlines were met by scheduling and tracking through Agorapulse.
• Created, managed, and researched assets to be posted for increased engagement.

Rockleigh, New Jersey

• Assistant Barn Manager for a professional hunter-jumper show barn.
• Assisted head barn managers with daily business operations of 20+ horse facility.
• Hands-on experience with rigorous horse-schooling, barn upkeep, and clientele-based interpersonal skills.
• Assisted in an on-site Wall Street Journal Photoshoot.

Bachelor Of Arts - Ba, Organizational Communication, General, Graduate

Activities and Societies: Alpha Sigma Alpha, Beta Epsilon Advertising Club PRSSA

High School Diploma, Graduate

Activities and Societies: Junior Varsity Tennis, Photography Club - President Go Green Environmental Club