Stephanie Odierno Email and Phone Number
Director, Annual Giving at UCF Alumni Engagement & Annual Giving at
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UCF Alumni Engagement & Annual Giving
Stephanie Odierno's Location
Orlando, Florida, United States, United States
Stephanie Odierno's Contact Details
Stephanie Odierno work email
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Stephanie Odierno personal email
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Stephanie Odierno phone numbers
About Stephanie Odierno
Experienced marketer with a demonstrated history of working in the higher education industry, specifically supporting alumni relations and fundraising initiatives. Skilled in integrated marketing campaigns ranging from traditional media to digital marketing including direct mail, email marketing, social media, public relations and digital marketing. Strong marketing professional with a Master of Business Administration - MBA focused in business administration and management from University of Central Florida.
Stephanie Odierno's Current Company Details
Ucf Alumni Engagement & Annual Giving
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Director, Annual Giving at UCF Alumni Engagement & Annual Giving
Stephanie Odierno Work Experience Details
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Director Of Annual GivingUcf Alumni Engagement & Annual Giving Feb 2024 - Present
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Senior Associate Director, Annual GivingUcf Alumni Engagement & Annual Giving Feb 2020 - PresentOrlando, Florida, United StatesResponsible for increasing alumni participation and overseeing direct marketing program vision, development and implementation.
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Associate Director, Direct MarketingUcf Alumni Engagement & Annual Giving Sep 2018 - Feb 2020Orlando, Florida AreaManaged and coordinated direct marketing program strategies to support the University of Central Florida's annual fundraising goals.
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Assistant Director, Direct MarketingUcf Alumni Engagement & Annual Giving Sep 2016 - Sep 2018Orlando, Florida AreaResponsible for the planning and management of direct appeal programs and giving days to maximize annual support to the University of Central Florida. Specific responsibilities included planning, organizing, integrating and implementing direct marketing strategies including: direct mail, student phonathon, e-solicitation, social media and giving days. Maintained schedule of communications for solicitation, tracked progress toward goals, produced detailed reports on programs, analyzed and evaluated programs on a continuing basis, and recommended and implemented changes to improve results. Created the first-ever UCF Day of Giving fundraising campaign that garnered support from nearly 2,000 donors - double that of the goal - and raised more than $158,000 in one day.During the two years I held this position, the direct marketing program was responsible for raising more than $1.4M from nearly 14,000 donors.
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Social Media & Emarketing CoordinatorUcf Alumni Association Mar 2013 - Sep 2016Orlando, Florida AreaI am responsible for managing the top-level alumni association social media channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and YouTube to increase engagement and enhance relevancy to the association’s target audiences including alumni, students, donors, parents, faculty and staff through social media and email marketing. Monitoring the social media platforms daily, I evaluate performance and report the results to senior leadership monthly.I assist in the strategy of alumni relations campaigns, driving digital marketing integration with the creation of content calendars, social media and email marketing while ensuring digital communication aligns with the association’s strategic plan. Furthermore, I support the creative and distribution process of electronic marketing collateral, analyze and report results and implement new strategies to improve open and click-through rates. I help to advise a team of alumni relations professionals on appropriate marketing and communications strategies to achieve program goals, ensuring the UCF alumni brand standards are upheld across all communications platforms.
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Online Content CoordinatorHealthfair Oct 2012 - Feb 2013Winter Park, FlAs the online content coordinator, I wrote content for the launch of two new websites and landing pages for specific geographic markets. I was responsible for creating and tracking monthly e-newsletters containing relevant content and reported the open, click and conversion rates of each e-communication while adjusting strategy accordingly. In addition to the monthly, e-newsletter, I employed a drip marketing email series for prospective and existing customers.Building effective relationships with online community managers at partnership accounts was an important aspect of the position. I leveraged these relationships to work collaboratively to promote services across the social space on a weekly basis. Meanwhile, I implemented and managed a social media program; worked in collaboration with the IT team to enhance the online patient portal to increase patient retention rates and assisted in the launch of a refer-a-friend program.I was also responsible for drafting and publishing blog content, press releases, and lead generation resources for optimized search. For additional online content, I worked with HealthFair Wellness Coach and Medical Director for a new website feature, expert health advice. Furthermore, I implemented and maintained a video testimonial program hosted through business YouTube account. -
Programs Assistant, Web & Social MediaUcf Alumni Association Sep 2010 - Oct 2012Ucf Alumni AssociationAt the UCF Alumni Association I was responsible for managing social platforms such as Facebook, Twitter, LinkedIn Pinterest and FourSquare. I designed and developed e-mail communications and marketing materials for alumni programs. I initiated, planned and executed online campaigns, promotions and contests to build awareness, loyalty and UCF pride. In addition, I updated the alumni event calendar and webpages for all local and regional events; wrote event summary copy for more than 40 chapters and clubs. I assisted with the launch of a new website by coding and maintaining website content, and scripting the video e-newsletter. In addition, I built relationships with alumni chapter and club leaders to enhance social media communications.
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Director Of CommunicationFlorida Public Relations Association Student Chapter, Quotes Aug 2011 - May 2012University Of Central FloridaAs Director of Communication for Quotes, the PR Club at UCF I was responsible for informing and updating members of the club's meetings and events. I managed the Facebook and Twitter social channels, as well as created and disseminated fliers for our club meetings and special events. -
Committee MemberFpra Image Awards Committee Nov 2011 - Apr 2012Orlando, Florida AreaAs a member of the Florida Public Relations Association - Orlando Area Chapter, I served on the Image Awards Planning Committee. In a team environment, I worked with local public relations professionals to plan and execute the annual Image Awards Dinner Reception to highlight the best PR campaigns of the year in the Orlando area.
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Dining Knight (Marketing & Sales Internship)Aramark May 2011 - Sep 2011University Of Central FloridaAs an ambassador to UCF Dining Services, I advised parents, students and families at UCF orientation dates to inform them of the many dining options at UCF for incoming and returning students. On a daily basis, I interacted with parents and professionally answered several questions regarding dining services. On a team of 15, I contributed to meet and exceed the goal of more than 2500 meal plans for the 2011 fall semester. -
Programs AssistantInternational Services Center - Ucf Nov 2009 - Dec 2010Provided exceptional customer service to prospective and current international students at the front desk.Managed Facebook and Twitter outlets to engage students and alumni worldwide in addition to the first international alumni newsletter.Enforced policies and procedures of the Barbara Ying Center to student organizations and UCF departments.Helped coordinate Discover Florida student field trips and was responsible for booking.Updated PeopleSoft database with prospective contact information generated from international recruitment fairs.
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Marketing/Pr InternProductionhub Jun 2010 - Aug 2010Developed partnerships with local and national production, film and graphic design organizations through various social media channels and other communications. Researched and compiled relevant media kits and wrote pitch letters for appropriate editorials.
Stephanie Odierno Skills
Social Media
Facebook
Social Media Marketing
Social Networking
Public Relations
Blogging
Microsoft Office
Marketing
Marketing Communications
Event Management
Event Planning
Online Advertising
Newsletters
Twitter
Time Management
Strategic Communications
Hootsuite
Promotions
Graphic Design
Stephanie Odierno Education Details
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Business Administration And Management, General
Frequently Asked Questions about Stephanie Odierno
What company does Stephanie Odierno work for?
Stephanie Odierno works for Ucf Alumni Engagement & Annual Giving
What is Stephanie Odierno's role at the current company?
Stephanie Odierno's current role is Director, Annual Giving at UCF Alumni Engagement & Annual Giving.
What is Stephanie Odierno's email address?
Stephanie Odierno's email address is st****@****ucf.edu
What is Stephanie Odierno's direct phone number?
Stephanie Odierno's direct phone number is 197876*****
What schools did Stephanie Odierno attend?
Stephanie Odierno attended University Of Central Florida, University Of Central Florida - College Of Business Administration, University Of Central Florida.
What skills is Stephanie Odierno known for?
Stephanie Odierno has skills like Social Media, Facebook, Social Media Marketing, Social Networking, Public Relations, Blogging, Microsoft Office, Marketing, Marketing Communications, Event Management, Event Planning, Online Advertising.
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