Stephanie Odierno Email & Phone Number

Orlando, Florida, United States

Responsible for increasing alumni participation and overseeing direct marketing program vision, development and implementation.

Orlando, Florida Area

Managed and coordinated direct marketing program strategies to support the University of Central Florida's annual fundraising goals.

Orlando, Florida Area

Responsible for the planning and management of direct appeal programs and giving days to maximize annual support to the University of Central Florida. Specific responsibilities included planning, organizing, integrating and implementing direct marketing strategies including: direct mail, student phonathon, e-solicitation, social media and giving days. Maintained schedule of communications for solicitation, tracked progress toward goals, produced detailed reports on programs, analyzed and evaluated programs on a continuing basis, and recommended and implemented changes to improve results. Created the first-ever UCF Day of Giving fundraising campaign that garnered support from nearly 2,000 donors - double that of the goal - and raised more than $158,000 in one day.During the two years I held this position, the direct marketing program was responsible for raising more than $1.4M from nearly 14,000 donors.

Orlando, Florida Area

I am responsible for managing the top-level alumni association social media channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and YouTube to increase engagement and enhance relevancy to the association’s target audiences including alumni, students, donors, parents, faculty and staff through social media and email marketing. Monitoring the social media platforms daily, I evaluate performance and report the results to senior leadership monthly.I assist in the strategy of alumni relations campaigns, driving digital marketing integration with the creation of content calendars, social media and email marketing while ensuring digital communication aligns with the association’s strategic plan. Furthermore, I support the creative and distribution process of electronic marketing collateral, analyze and report results and implement new strategies to improve open and click-through rates. I help to advise a team of alumni relations professionals on appropriate marketing and communications strategies to achieve program goals, ensuring the UCF alumni brand standards are upheld across all communications platforms.

Winter Park, Fl

As the online content coordinator, I wrote content for the launch of two new websites and landing pages for specific geographic markets. I was responsible for creating and tracking monthly e-newsletters containing relevant content and reported the open, click and conversion rates of each e-communication while adjusting strategy accordingly. In addition to the monthly, e-newsletter, I employed a drip marketing email series for prospective and existing customers.Building effective relationships with online community managers at partnership accounts was an important aspect of the position. I leveraged these relationships to work collaboratively to promote services across the social space on a weekly basis. Meanwhile, I implemented and managed a social media program; worked in collaboration with the IT team to enhance the online patient portal to increase patient retention rates and assisted in the launch of a refer-a-friend program.I was also responsible for drafting and publishing blog content, press releases, and lead generation resources for optimized search. For additional online content, I worked with HealthFair Wellness Coach and Medical Director for a new website feature, expert health advice. Furthermore, I implemented and maintained a video testimonial program hosted through business YouTube account.

Ucf Alumni Association

At the UCF Alumni Association I was responsible for managing social platforms such as Facebook, Twitter, LinkedIn Pinterest and FourSquare. I designed and developed e-mail communications and marketing materials for alumni programs. I initiated, planned and executed online campaigns, promotions and contests to build awareness, loyalty and UCF pride. In addition, I updated the alumni event calendar and webpages for all local and regional events; wrote event summary copy for more than 40 chapters and clubs. I assisted with the launch of a new website by coding and maintaining website content, and scripting the video e-newsletter. In addition, I built relationships with alumni chapter and club leaders to enhance social media communications.

University Of Central Florida

As Director of Communication for Quotes, the PR Club at UCF I was responsible for informing and updating members of the club's meetings and events. I managed the Facebook and Twitter social channels, as well as created and disseminated fliers for our club meetings and special events.

Orlando, Florida Area

As a member of the Florida Public Relations Association - Orlando Area Chapter, I served on the Image Awards Planning Committee. In a team environment, I worked with local public relations professionals to plan and execute the annual Image Awards Dinner Reception to highlight the best PR campaigns of the year in the Orlando area.

University Of Central Florida

As an ambassador to UCF Dining Services, I advised parents, students and families at UCF orientation dates to inform them of the many dining options at UCF for incoming and returning students. On a daily basis, I interacted with parents and professionally answered several questions regarding dining services. On a team of 15, I contributed to meet and exceed the goal of more than 2500 meal plans for the 2011 fall semester.

Provided exceptional customer service to prospective and current international students at the front desk.Managed Facebook and Twitter outlets to engage students and alumni worldwide in addition to the first international alumni newsletter.Enforced policies and procedures of the Barbara Ying Center to student organizations and UCF departments.Helped coordinate Discover Florida student field trips and was responsible for booking.Updated PeopleSoft database with prospective contact information generated from international recruitment fairs.

Developed partnerships with local and national production, film and graphic design organizations through various social media channels and other communications. Researched and compiled relevant media kits and wrote pitch letters for appropriate editorials.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Quotes the PR Club at UCF, Sales Club at UCFGraduated with Cum Laude Honors Director of Communication.

Education record