Adrian Latt Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Responsible for managing key clients of Lloyd Baker Leather Ltd – a manufacturer of luxury leather goods: John Lewis, Joules, QVC UK, ASOS, Amanda Wakeley, House of Holland and Joules, Ben de Lisi, Jaeger, etc., to deliver dynamic projects by coordinating with buyers/merchandisers, UK’s top designers and production team in India, while maintaining the long-term strategic relationship with clients in order to maximise the sales opportunities. I oversee the development and management of new season collections of all clients under my account (over 200+ SKUs per season) from end-to-end by ensuring the smooth delivery of all the products - getting involved in leather developments, design developments, providing the technical solutions to the clients by coordinating with production team, procurements of the goods, etc.,. I also lead in setting up new businesses by taking responsibility for the effective on-boarding of new clients. This entails working closely with both the design team and buying team from the client side, and then preparing briefs for the production team in India to make sure all the details and specs are being followed correctly.

Yangon, Myanmar

Lead a young and energetic team as the Head of Digital Sales for IM Ringier, which is a joint venture between a local well-known media company, Information Matrix, and Ringier AG from Switzerland. IM Ringier is operating the digital media called DUWUN (www.duwun.com.mm) in Myanmar where I am mainly responsible for monetization of the platform in terms of advertising and other digital services.

Myanmar

As a brand executive, I took the role of managing mix elements related to VFM (value for money) and low segment brands in line with BAT’s brand standards. In this role, I was mostly responsible for providing briefs on brand related activities to research agencies, advertising agencies and suppliers to ensure delivery of brand campaigns and materials on time, within the budget.

Yangon, Burma

I supported the development and implementation of marketing strategies in Myanmar market including advertising, consumer engagement activities, trade events, brand building activities and so on. I also conducted field market researches in order to track consumer preferences and analysed the result and report to line manager and country head. Delivering quality and creative marketing materials by coordinating with designers and suppliers were also integral parts of the role.

Master Of Business Administration (Mba), Global Business, Distinction

Activities and Societies: Member of High Flyer program - high potential program for top university talents Modules studied include.

Bachelor Of Arts (B.A.), Business Administration And Management, General

Ba (English), English Language And Literature, General

Advanced Diploma, Business Management