Management (Playground Music), international label/product/project management, digital music distribution/Digital Service Providers (Spotify, Apple Music, Yousee Music, Tidal, Amazon, Youtube, etc), PR……my job experience basically describes the roller coaster ride of the music business: From CD to download to a-big-black-whole… to streaming.And throughout these years I’ve been part of setting up the digital solution and framework at Playground Music, helped make a (great) music… Show more Management (Playground Music), international label/product/project management, digital music distribution/Digital Service Providers (Spotify, Apple Music, Yousee Music, Tidal, Amazon, Youtube, etc), PR……my job experience basically describes the roller coaster ride of the music business: From CD to download to a-big-black-whole… to streaming.And throughout these years I’ve been part of setting up the digital solution and framework at Playground Music, helped make a (great) music label like 4AD great again, helped artists like The National and Adele become BIG in Denmark and the Nordics as their project manager, made new deals with several international music labels in the Nordics – and maintained our current label roster (as a second-to-none label roster in the Nordics), I’ve met several more than special – music – characters from all over the world – and made deals with them, I didn’t paint the Bon Iver mural in Copenhagen in 2016 – but I made it happen, I started out as ”the new junior member of staff” – and now I’m working on a management level, I’ve adapted our digital strategy and set-up to always match the current digital market (that could change month by month…), I’ve written texts for artists on their absolute highs (selling millions of albums) – and on their absolute lows (passing away), etc., etc. So as you can see, almost two days haven’t been alike. And that’s one of the most important trades you learn in the music business: Adaptability! Show less

I have been working with digital music from the very beginning: From download to stream - or from when "everything went wrong in the music business"...and then we started building the new foundation of streaming.

Started out as the new junior member of staff doing the basic, but very much backbone function of PR and product managment on our international labels and artists. Soon after the harsh digital reality of the music business started and I moved on to cover that area as well.