GA4 / Tag Manager / Looker setup, split testing via VWO, email automation via Mailchimp / Zapier, copywriting, Wordpress m.m.

Transformerer organisationen til at blive mere data-drevet. (Om)strukturering af tracking setup'et (Tag Manager, UA+GA4). Udvikling af et rapporterings-framework (Looker / Data Studio). Undervisning internt i, hvad det vil sige at arbejde data-drevet. (Om)strukturering af, hvordan vi driver SEO og Facebook kampagner, så fundamentet er lagt til at skalere forretningen. Fungere som backup person i alle marketingdiscipliner, når der er brug for det. Samt kunderapportering via det nye rapporteringsframework.

Ansvarlig for den del af den online markedsføring, som man ikke lige "ser". Highlights:- Styring af eksterne partnere, (Google Ads og Affiliate).- Dataindsamling og -fortolkning. Bl.a. som input til, hvor vi salgsmæssigt ligger i forhold til tidspunkt på måneden. Og hvilke greb i vores salgs-værktøjskasse, vi skal hive frem hvornår.- Løbende team-reflektion på Facebook og E-mail kanalerne. Så vi kan lære af både fails & wins.- Udvikling af Dashboards til ovenstående. Ingen vanity metrics her, kun brugbar info. Folk kigger rent faktisk frivilligt på dem dagligt efter 6 måneder ;-)Et godt spænd mellem teknisk marketing og at omsætte det hele til brugbare insights & actions.

Get tracking sortet out. Implementing Google Analytics fully. Setting up various dashboards with underlying data collection solutions.(Note: Temporary freelance contract)

Creating a foundation for future growth consisting of a simple KPI framework, a marketing strategy/vision, and establishing a marketing automation system using existing assets.

Working with all layers of the Marketing Funnel. Newsletters, SoMe (both organic & paid), eSport sponsorship management and organising food for the homeless. Creating both copy and graphics for it all. And figuring out how to track & measure it, especially in Google Analytics. Proudest moments: 1) Establishing us as a trusted brand within eSport / Gaming. In under a year, and at half of the budget. 2) New record: Fed pizza to homeless people in 11 cities in one month. 3) Nailing the copy of a GDPR mail so much that it gave us mentions across all social media channels.

Helping SILVAN transition and stand on its own, two feet, after it got separated from its old mother company. Meaning, making sure (online) operations continue to run, while helping out laying plans for the future.

Optimizing The Funnel. 1) Continuing to develop an AdWords strategy and working with an external agency to implement it in all three countries.2) Various e-mail automation initiatives using MailChimp and MandrillApp3) Ran 14 split tests using Google Optimize.4) Implementing Firebase, Tag Manager and Analytics in Hungry Group's brand new app. Along with other tracking frameworks.5) Working with the marketing managers in the 3 countries to educate them on how to measure success. And develop an actionable marketing strategy.Plus a TON of other exciting stuff.

Putting people in The Funnel. Using Adwords, SEO, Newsletters, #SoMe, Affiliates etc. A one man online marketing department with budget responsibilities. Three of my proudest moments:1) Coming up with an easy way to track customer lifetime value in Analytics, that totally opened up how we do Adwords. 2) Figuring out an organic Facebook strategy and set a new record of +80% organic (read: free) reach. And along the way finding a good tone-of-voice that suits the brand, which was then adopted into the rest of the communication.3) Finding & hiring a promising marketing assistant, who amongst other things continued our Facebook strategy and broke my reach record within her first month.

Driving in visitors through Adwords, SEO, Email, Affiliate and Social Media. Persuading them to part with their money by using a combination of usability & design theory and split testing tools. Measuring success of the different processes and spotting new trends & opportunities using Analytics and Excel.Tools & Keywords: Google Analytics, Google Tag Manager, Onsite SEO, Adwords, Remarketing, Graphic Design, MailChimp, Facebook, Optimizely, PartnerAds Affiliate Management, SmartWeb Ecommerce Platform.

Maning a one-man marketing department! Tasks ranging from creating design and marketing briefs, doing SEO, PPC and Newsletters, managing all social media channels, web development both front end and .NET, to mounting KPI dashboard flatscreens and whiteboards on walls.Or to be specific:- Defining, creating and executing an Online Marketing Strategi.- Defining, reporting and managing KPI's for Management Reporting by pulling data from several systems like Google Analytics, Skype Call Tracker, Calendars, various databases, other management reports and so on.- Setting up Google Analytics to track both micro and macro conversions plus ensuring and verifying data quality.- Creating design and marketing briefs to ensure our efforts are working towards our business goals.- Design work in Photoshop for website redesigns, banners, social media channel graphics, flyers etc.- Implementing a redesign of our website including both back end .NET development and front end HTML/CSS/JavaScript development.- Creating newsletters and automated autoreply chains with CampaignMonitor.- Content Creation, both off and onsite.- Case Story creation. Interviewing clients, discovering their stories and telling them in writing.- Hosting webinars on features of our products.- Speaking engagements at seminars, both about our product but also online marketing in general.- Social Media Management on Twitter, Google+, YouTube and LinkedIn. Including YouTube video production.- Search Engine Optimization, ie. content creation, monitoring the "SEO health" of our website and keeping a sharp eye on the community and partner network for link opportunities.- Paid Search Campaigns, ie. running Adwords, Remarketing and LinkedIn campaigns.And a ton of other tasks. So besides all of the above this includes trying to control the chaos that is marketing, and constantly evaluating and prioritizing tasks according to the value they can bring to our organization.

Freelance Internet Consulting with business-to-consumer eCommerce as a specialty. Giving independent advice on how to run a successful, consumer oriented webshop to customers such as:- Wupti.com  Project Management and eCommerce Advisor. Was involved right from conceptualizing, to building it, to launch.- Bonaparte.dk  SEO Project Management, Split Testing and Conversion Optimization.- Filabel.dk  Umbraco/uCommerce development, Adwords, Newsletters, Analytics and much, much more.- Plus 30+ smaller sites  Mostly Adwords, Analytics and generic eCommerce advicing.Also working with Open Source CMS Umbraco and its enterprise class eCommerce add-on uCommerce.

Responsible for setting up a central Web Analytics function, and providing web analytics, trends and measurements for the rest of the business to base intelligent decisions on.Making sure our online advertising spending stays within a positive ROI. Measuring & Optimizing the core business, both for profit and customer satisfaction.Plus:- Setting up and running email marketing campaigns   in Responsys.- Email Newsletter template testing and optimization.- General Email list management.- Doing Web Analytics in IndexTools.- Optimizing Google Adwords campaigns along with   Landing Page Optimization.- Setting up surveys in SurveyGizmo.- Setup & launch of 3 new sites in France, Italy and Spain.

Making sure Denmark's biggest and most popular B2C e-Commerce site is always up and running! Proudest moment: Hitting 5.000 orders/hour. And the servers didn't crash! Yay!Plus:- Web Analytics using Instadia's Clientstep.- Management Reporting.- Supporting the organization with online KPI's.- E-mail marketing, SEM, SEO tech. assistance.- Project Management (New Technologies).- Maintaining supplier relations.

- Developing cutting edge online Lotto gaming site   (10.000+ registered users).- Constructing a web based ERP system   plus RMA database from scratch.- Constructing CMS in Classic ASP for supporting   several small product websites.

- Software Roll-out in several major, Danish banks, - Y2K bug management.- External web developer at what was the   biggest Danish website at the time, Forum.dk   (Later renamed to OFiR.dk, but now is back to Forum.dk)

- Implementation of MS Exchange 5.5 for  400+ users on 3 locations.- Implementing centralized firewall and   internet connection.- Construction of minor intranet.- Planning of company wide upgrade to Windows 95  across 450+ PC's.- Support of 150+ PC's on two locations.

3 months regular employment after my 4 year apprenticeship.