Sofey Youssef Email & Phone Number

> Responsible for developing and implementing media strategies to promote Brave Foundation across all media - traditional, social and online. > Raising awareness and profile building of the organisation. > Pitching stories to media and handling all media enquiries. > Responsible for written material for the organisation including media releases, briefing notes, EDM’s, newsletters, website and social media content> Liaising with stakeholders including Celebrity Ambassadors, parenting, family and health related organisations, sponsors, advertisers> Engaging, briefing and overseeing photographers and video crews> Responsible for scripting and overseeing editing of TV and radio community service announcements> Utilising Media Monitors, ISentia and other analytical tools to evaluate the publicity achieved > Providing campaign wrap up reports detailing publicity achieved, feedback for internal and external stakeholders and proposals for existing and future sponsors.

North Sydney

The Barnardos Australia’s Mother of the Year Awards was launched in 1996 and is Barnardos’ biggest fundraising event. The aim of the Awards is to publicly recognise the vital role mothers play not just in their own family but also in the community as well as to raise awareness of the invaluable work Barnardos do with abused and neglected children.• Developing and executing communications strategies to publicise the Awards in all media – print, broadcast, online and social. • Writing media releases, preparing media kits, writing briefing notes, writing biographical backgrounders on all the state and territory finalists, celebrity Ambassadors and the Barnardos Australia’s Mother of the Year• Liaising with Barnardos celebrity ambassadors such as Noni Hazlehurst (the National Ambassador), Lisa Wilkinson, Natarsha Belling, Paul Mercurio, Damien Leith, Dr Ginni Mansberg, Heidi Middleton, Pete Murray, Debra Lawrance and Dennis Coard and organising and co-ordinating media interviews and photo shoots with them. • Conducting interviews/reference checks with all the finalists, their nominators & referees• Acting as the spokesperson for the Awards when required in all media.• Researching and writing the briefing notes detailing the key messages for the Awards and Barnardos for personnel conducting media interviews such as Barnardos managers, Barnardos Ambassadors and previous finalists.• Co-ordinating and assisting with the organisation of the eight state/territory finalist announcements held in each capital city as well as the announcement of the national winner.• Writing, directing and overseeing the editing of the radio and television community service announcements • Writing, designing and organising ‘filler ads’ for placement in newspapers and magazines. • Providing a post Awards campaign wrap up report detailing publicity achieved, feedback for internal and external stakeholders and proposals for existing and future

Bachelor Of Arts In Communication, Public Relations

Higher School Certificate