Sofia Hassan Email & Phone Number

DC, Washington, US

• Overseen the development of the all female start up creative intelligence agency that specializes in branding and campaigning through Arts & Music.
• Designed the brand identity, official logo, and website for The Hierarchy, LLC.
• Responsible for budgeting and managing all web creations and graphic designs for select clientele.
• Serve as a creative guide for promotional materials with award-winning musicians and producers, identifying and booking emerging talent for web series generating more than 100,000 views to date.
• Collaborate with the creative team on curating and managing events around the country such as the Fader Fort at SXSW, Art Basel, and a local Art Exhibition & Installation at Smithsonian's Hirshhorn Museum.

Washington, District Of Columbia, US

• Create project plans, design concepts, and branding strategies while managing project risks and issues in order to attract potential customers and retain existing ones.
• Evaluate brand, industry, and consumer information resources to propose innovative storylines for digital content and develop unique campaigns to promote brand engagement.
• Demonstrate expertise in developing and executing product marketing strategies and go-to-market plans, including conducting market research, identifying target audiences, creating compelling value propositions, and.
• Track, report, and analyze web traffic and conversion trends by developing strategies to correct SEO underperformance.
• Increased brand visibility of lifestyle clients by 25% by creating brand positioning strategies.

• Generate reports for tracking patient caseload including staffing, scheduling, payroll, compliance, and overall patient satisfaction.
• Conduct research on data issues, healthcare literature and requirements, technical solutions, and analytic approaches.
• Provide analysis of trends and forecasts and recommend actions for optimization.
• Assisted in the development of a new software system, created a comprehensive requirements document including user stories, use cases, and acceptance criteria.
• Coordinate services with both in-network and out-of-network providers to ensure requested services are provided.
• Analyzed customer support ticket data to identify recurring issues and medical claims and propose a process improvement plan to reduce customer complaints, using SQL Server, PL/SQL, Nobel Direct, and MS Excel.

Armonk, New York, NY, US

• Managed on-boarding/ off-boarding processing for 60+ IBMer and contractors, to include initiating DoD clearances, overseeing badging processes, and troubleshooting issues with IBM, contracting companies, and Pentagon.
• Completed 150+ hours of training including IBM's "Consulting by Degrees" training and leadership development program, Apple and IBM Experts 2.1 Workshop, Agile for Early Professional Hire Workshop, and IBM Design.
• Conducted interviews to Apple + IBM stakeholders and developed a web and tablet-based support tool to bridge the communication gap between the two companies.
• Automated and analyzed Daily and Weekly Customer Survey Reports, Promotional Incentive, and Release Training Reports utilizing SAS (Statistical Analysis System).
• Compiled and tracked input for Monthly Status Reports on the project schedule and completed travel expenses for Senior Management across independent agencies of the U.S. Government.
• Participated in weekly Tiger Team calls, tracked quarter deals, updated sales pipeline status reports, and gathered content for Apps to be uploaded into IBM's #Mobilize.