Sofia Martinez Email & Phone Number

El Segundo, Ca, Us

• Strategize, execute, and report on monthly content plans for all major social media platforms ie. Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest. • Build social media content calendars weekly, and collaborate with Social Media Coordinator on publishing strategies across all platforms. • Manage KPIs for weekly, monthly, and quarterly reporting, optimizing performance of specific tactics against annual goals with oversight from Social Media Director & executive leadership team. • Collaborate with Social Media Content Producers to ideate and lead the creation of compelling content that engages our audience and garners new fans & followers. • Work closely with Social Media Community Manager to build community management strategy, identify trending content/formats, and build upon brand identity & tone of voice. • Ideate, strategize, and execute campaign strategies for brand storytelling and celebrity collaborations with oversight from Social Media Director & executive leadership team. • Build strong working relationships with internal stakeholders, including but not limited to Partnerships, Marketing, CRM, Creative, Legal, and more. • Develop and test methods for measuring performance and impact for social media initiatives, including staying abreast of new & emerging platforms. • Identify opportunities to target specific audiences, partners, and like-minded businesses to further expand Fabletics Womens and Mens awareness on social and beyond. • As a Function Manager level in the organization, you are responsible and accountable for large projects or processes as a direct contributor to team and some department milestones, working with a high level of autonomy. • Coach and review work of lower-level employees, including intern supervision, in alignment with Director of Social.

El Segundo, Ca, Us

• Manage the day-to-day execution of social media strategy, content creation, scheduling, posting, and monitoring community sentiment on Instagram, Facebook and Facebook Groups, Twitter, Pinterest, YouTube, TikTok, and other emerging social platforms.• Supports social e-commerce initiatives including Facebook and Instagram Shops, Like2Buy, TikTok Shopping and organic boosting efforts.• Assist in the ideation and production of Mens social content and campaigns for new product launches, marketing campaigns, talent and faces such as Kevin Hart, charitable marketing campaigns and other marketing initiatives.• Support Social team with onsite event and photo/video shoot content capture, creation and art direction. • Drives social media growth and engagement initiatives in partnership with Social team members and cross-functional partners; including but not limited to marketing, brand partnerships, campaign development and sweepstakes for Fabletics Mens.• Deliver weekly analytics reports with actionable next steps and informs ongoing optimization of social strategy.• Conduct ongoing research on key industry trends and create monthly competitive content insights report and leverages findings into the development and execution of new ideas and innovations.• Keep finger on the pulse of social media content trends, new platform features, best practices, and provide channel and community insights with actionable next steps on an on going basis.• Publish daily content across all Fabletics Men social media channels, monitor community sentiment, and facilitate community management.• Work closely with and collaborate with Social Media leads for Fabletics Womens and Scrubs—specifically Womens. Act as the connective tissue between the Mens and Womens brands to knowledge share, align on campaigns, and align publishing calendars.• Act as support for publishing co-founder Ginger Ressler’s content on Fabletics flagship handles.

Los Angeles, California, Us

• Excellent customer relations skills with the ability to present sales products to potential clients.• Rapport and relationship building focused on achieving results, additionally an innovative and creative problem-solver. • Sell MVP Memberships, partial plans, group tickets, premium seating, and single game event suites.• Participate in sales driven arena events in order to meet clients face to face and sell our products at face value.• Proficient in all computer software programs, conduct a minimum 100 outbound phone calls daily.

West Hollywood, California, Us

• Assist in training, motivating, directing, coaching, and evaluating all employees.• Responsible for handling member and employee matters in a professional and timely manner.• Assist CEO with creating invoices, virtual workout platform updates, staff meetings, merchandise, business promotion, and brand partnerships.• Utilize creativity with designs for company merchandise, graphics, advertisements, and all social media platforms.• Maximize member retention by ensuring high levels of customer service and cleanliness of the fitness studio.• Manage and plan events with high level talent at our facility.

• Find relevant and exciting sports stories, while supporting them with either video or photo footage.• Brought in video material and support clearance requests for FS1 and all FOX Sports programming.• Connect with local FOX affiliates, regional affiliates, outside networks and social media for video approval in order to enhance noteworthy sports stories.• Utilize communication, planning, prioritizing, collaboration, iNEWS, Outlook, Slack, Dalet, and Quantel on a daily basis.• Contributed to creating file for large events, such as the 2022 NFL Draft.

Los Angeles, Ca, Us

• Assist in the development of a virtual involvement campaign to assist students in identifying involvement opportunities that align with their passions, interests, and professional aspirations.• Develop social media campaigns, trainings, and resources in addition to answering questions and hosting consultations with current students.• Work on content development, graphic design, marketing, and data analytics.• Utilize management and leadership skills, exhibit exemplary communication skills, practice initiative skills, show interpersonal and teamwork skills.

Los Angeles, Ca, Us

• Remote facilitation of LMU campus tours to potential students, family members, and supporters to the LMU campus.• Utilize public speaking, critical thinking, taking initiative, communication skills, self motivation, and problem solving.

Los Angeles, Ca, Us

• Established and maintained a healthy living environment for approximately 60 first year residents that positively contributed to the success of their academic year.• Planned, managed a budget and executed details for approximately four educational events and programs a month for first year residents that connected them to the university and resources available on campus.• Collaborated with RA counterparts, faculty, staff, various departments and students on initiatives for first year residents.• Participated in on-call rotation for community of 300 by acting as a first responder for crisis intervention.

Los Angeles, Ca, Us

• Facilitated all of the operational functions associated with athletic events, primarily setting up games, preparing for arrivals of athletes,fans and staff and knock down.• Ushered in guests, scanned tickets, facilitated box office sales, shepherded officials to appropriate locations, maintained pass lists and other ad hoc responsibilities.

Los Angeles, California, Us

• Worked with talent team on growing and developing social media and digital branding for content creators, fashion/wellness/lifestyle bloggers, TV and podcast personalities and traditional talent.• Maintained professional email correspondence with talent regarding brand opportunities, influencer campaigns and events.• Assisted with promotion of the business across all social media platforms.• Utilized Excel, Numbers, PowerPoint, LinkIt, ShareASale, and Squarespace.• Brainstormed ideas for clients’ platforms and drafted pieces for bloggers that went live.• Directly managed logistics for clients attending brand partnered events.• Revamped the entire talent roster with the most up-to-date information to be used as a valuable resource for the talent management team.• Worked regularly in Google suite and Microsoft applications to assist the talent managers to track progress on campaigns, partnerships and activations.

• Managed computer input on Excel, Powerpoint, Weebly, SquareSpace, Numbers, and Word.• Website and announcement creation.• Assisted in abstracting fee information, credit, legal documents, and payment requests.• Supported the processing, organizing, and tracking of all payroll.

Bachelor'S Degree, Communication Studies And Journalism With A Minor In Public Relations

Education record