Sofia Martinez Email & Phone Number

El Segundo, CA, US

• Strategize, execute, and report on monthly content plans for all major social media platforms ie. Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest.
• Build social media content calendars weekly, and collaborate with Social Media Coordinator on publishing strategies across all platforms.
• Manage KPIs for weekly, monthly, and quarterly reporting, optimizing performance of specific tactics against annual goals with oversight from Social Media Director & executive leadership team.
• Collaborate with Social Media Content Producers to ideate and lead the creation of compelling content that engages our audience and garners new fans & followers.
• Work closely with Social Media Community Manager to build community management strategy, identify trending content/formats, and build upon brand identity & tone of voice.
• Ideate, strategize, and execute campaign strategies for brand storytelling and celebrity collaborations with oversight from Social Media Director & executive leadership team.

El Segundo, CA, US

• Manage the day-to-day execution of social media strategy, content creation, scheduling, posting, and monitoring community sentiment on Instagram, Facebook and Facebook Groups, Twitter, Pinterest, YouTube, TikTok, and.
• Supports social e-commerce initiatives including Facebook and Instagram Shops, Like2Buy, TikTok Shopping and organic boosting efforts.
• Assist in the ideation and production of Mens social content and campaigns for new product launches, marketing campaigns, talent and faces such as Kevin Hart, charitable marketing campaigns and other marketing.
• Support Social team with onsite event and photo/video shoot content capture, creation and art direction.
• Drives social media growth and engagement initiatives in partnership with Social team members and cross-functional partners; including but not limited to marketing, brand partnerships, campaign development and.
• Deliver weekly analytics reports with actionable next steps and informs ongoing optimization of social strategy.

Los Angeles, California, US

• Excellent customer relations skills with the ability to present sales products to potential clients.
• Rapport and relationship building focused on achieving results, additionally an innovative and creative problem-solver.
• Sell MVP Memberships, partial plans, group tickets, premium seating, and single game event suites.
• Participate in sales driven arena events in order to meet clients face to face and sell our products at face value.
• Proficient in all computer software programs, conduct a minimum 100 outbound phone calls daily.

West Hollywood, California, US

• Assist in training, motivating, directing, coaching, and evaluating all employees.
• Responsible for handling member and employee matters in a professional and timely manner.
• Assist CEO with creating invoices, virtual workout platform updates, staff meetings, merchandise, business promotion, and brand partnerships.
• Utilize creativity with designs for company merchandise, graphics, advertisements, and all social media platforms.
• Maximize member retention by ensuring high levels of customer service and cleanliness of the fitness studio.
• Manage and plan events with high level talent at our facility.

• Find relevant and exciting sports stories, while supporting them with either video or photo footage.
• Brought in video material and support clearance requests for FS1 and all FOX Sports programming.
• Connect with local FOX affiliates, regional affiliates, outside networks and social media for video approval in order to enhance noteworthy sports stories.
• Utilize communication, planning, prioritizing, collaboration, iNEWS, Outlook, Slack, Dalet, and Quantel on a daily basis.
• Contributed to creating file for large events, such as the 2022 NFL Draft.

Los Angeles, CA, US

• Assist in the development of a virtual involvement campaign to assist students in identifying involvement opportunities that align with their passions, interests, and professional aspirations.
• Develop social media campaigns, trainings, and resources in addition to answering questions and hosting consultations with current students.
• Work on content development, graphic design, marketing, and data analytics.
• Utilize management and leadership skills, exhibit exemplary communication skills, practice initiative skills, show interpersonal and teamwork skills.

Los Angeles, CA, US

• Remote facilitation of LMU campus tours to potential students, family members, and supporters to the LMU campus.
• Utilize public speaking, critical thinking, taking initiative, communication skills, self motivation, and problem solving.

Los Angeles, CA, US

• Established and maintained a healthy living environment for approximately 60 first year residents that positively contributed to the success of their academic year.
• Planned, managed a budget and executed details for approximately four educational events and programs a month for first year residents that connected them to the university and resources available on campus.
• Collaborated with RA counterparts, faculty, staff, various departments and students on initiatives for first year residents.
• Participated in on-call rotation for community of 300 by acting as a first responder for crisis intervention.

Los Angeles, CA, US

• Facilitated all of the operational functions associated with athletic events, primarily setting up games, preparing for arrivals of athletes,fans and staff and knock down.
• Ushered in guests, scanned tickets, facilitated box office sales, shepherded officials to appropriate locations, maintained pass lists and other ad hoc responsibilities.

Los Angeles, California, US

• Worked with talent team on growing and developing social media and digital branding for content creators, fashion/wellness/lifestyle bloggers, TV and podcast personalities and traditional talent.
• Maintained professional email correspondence with talent regarding brand opportunities, influencer campaigns and events.
• Assisted with promotion of the business across all social media platforms.
• Utilized Excel, Numbers, PowerPoint, LinkIt, ShareASale, and Squarespace.
• Brainstormed ideas for clients’ platforms and drafted pieces for bloggers that went live.
• Directly managed logistics for clients attending brand partnered events.

• Managed computer input on Excel, Powerpoint, Weebly, SquareSpace, Numbers, and Word.
• Website and announcement creation.
• Assisted in abstracting fee information, credit, legal documents, and payment requests.
• Supported the processing, organizing, and tracking of all payroll.

Bachelor'S Degree, Communication Studies And Journalism With A Minor In Public Relations

Education record