Client Service Director
Current
Dec 2023 - Present
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Sofia Abrantes Email & Phone Number
Client Service Director || Data & tech-driven performance | Performance Marketing, Media Strategy, Brand and Marketing management, Digital Strategy, Team Manager
at
Mediabrands Content Studio
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Role
Client Service Director || Data & tech-driven performance | Performance Marketing, Media Strategy, Brand and Marketing management, Digital Strategy, Team Manager
Location
Lisbon, Lisbon, Portugal
Who is Sofia Abrantes? Overview
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Sofia Abrantes is listed as Client Service Director || Data & tech-driven performance | Performance Marketing, Media Strategy, Brand and Marketing management, Digital Strategy, Team Manager at Mediabrands Content Studio, based in Lisbon, Lisbon, Portugal. AeroLeads shows a matched LinkedIn profile for Sofia Abrantes.
Sofia Abrantes previously worked as Client Service Director at Mediabrands Content Studio and Client Service Director at Kinesso. Sofia Abrantes holds Graduation, Economics from Nova School Of Business And Economics.
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About Sofia Abrantes
Media Strategy, Brand and Marketing management, Digital Strategy, Team ManagerMain task during the last years in media market:• Client Service Team Management (offline & online accounts); . Coordination of the offline media planning, digital (Display) and specialties (E-commerce - Google, SEO, Social Media e programmatic) teams; . Coordination of Performace, Direct Marketing and Acquisition accounts (Bet.pt, Delta Q, Direct, Banco Carregosa, Universidade Europeia, , Dott, Boutique Relógios) . Client Service coordination of the “Havas Together” accounts (media and creative teams) as well as in pitch participations. . Elaboration of the best media mix strategic and tactical recommendations (TV, press, radio, outdoor, digital – display, search, social media, email mktg, video online, Influencers - PR, below the line channels, in-store, product placement and activations) to reach client brands business goals, always complying with both client budget and marketing strategy; . Costs negotiation and coordination with the negotiation team, managing material delivery deadlines and locations with both media supports and media groups; . Presentation of brand campaigns media strategies and consequent implementation coordination; . Campaign Return on Investment analysis and brand and business KPIs monitoring. . Audience analysis, market trends and consumer behavior and attitudes monitoring;
Listed skills include Online Advertising, Advertising, Marketing Strategy, Marketing Communications, and 14 others.
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11 roles
Sofia Abrantes work experience
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Client Service Director
CurrentClient centric manager - unify the complex nature of a brand’s media, data, audience, analytics, and creative architecture, to realize the true value of its marketing - managing all digital specialties - performance, branding, social media, influencing marketing, branded content, creativity, production, SEO, web dev projects.Main Clients:Social Media.
Oct 2023 - Present
Digital Account Director
Main Clients: Sonae Sierra, ok! Seguros, Bankinter C.F., British Council (Managing Europe and Wider Europe Clusters), Casal Garcia, Mandriola, LOHAD, Repsol, TAP, Locarent.
Feb 2022 - Sep 2023
Strategic Consulting Manager (Dir. Serviço A Clientes)
Actual Clients: Dott, Bet.pt, Pescanova, Grupo Ageas (Ageas, Direct), Hyundai-Kia, Santander, AXN, CP, Prio Energy, Garmin, Adene, Amorim Fashion, Porcelanosa, Cacaolat, Affinity, Delta Q, Boutique dos Relógios Other worked Clients: Grupo Sonae – Continente, Wells, Worten, Sportzone, Zippy, MO, Sonae Sierra, Solinca, Jornal Publico, Max Mat.
Mar 2014 - Jan 2022
Feb 2020 - Apr 2020
Strategic Account Manager
Accounts: REN, CTT, CP, Hyundai-Kia (international account), Accor Group (Ibis, Mercure, Sofitel), Orangina Schweppes (Trina, Orangina, Schweppes, Joi), Porto Editora Group (Livrarias Bertrand, Porto Editora), Bwin, Credibom, Loja do Condomínio
Jan 2013 - Mar 2014
Account Coordinator
Aug 2010 - Dec 2012
Media Planner
Jan 2009 - Aug 2010
Media Planner
Media Planning
Accounts: Optimus, Clix and Jornal Público
Apr 2008 - Dec 2008
Media Account
Main Clients: Banco Cetelem, Sara Lee (Bimbo and Ambipur), Mundicenter, Miele and Chrysler. Other Clientes: Nissan, Galp and Jumbo
Dec 2005 - Apr 2008
Marketing Assistant
Competition analysis, definition and management of BES 360º resources product offering and its communication to the commercial network, validation of communication pieces, commercial network training, production analysis, preparation of presentations and reports for the Executive Committee.
Feb 2004 - Dec 2005
4 education records
Sofia Abrantes education
Graduation, Economics
Post -Graduation, Marketing&Communications
Summer University, Economics
Erasmus, Economics
FAQ
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Quick answers generated from the profile data available on this page.
What company does Sofia Abrantes work for?
Sofia Abrantes works for Mediabrands Content Studio.
What is Sofia Abrantes's role at Mediabrands Content Studio?
Sofia Abrantes is listed as Client Service Director || Data & tech-driven performance | Performance Marketing, Media Strategy, Brand and Marketing management, Digital Strategy, Team Manager at Mediabrands Content Studio.
Where is Sofia Abrantes based?
Sofia Abrantes is based in Lisbon, Lisbon, Portugal while working with Mediabrands Content Studio.
What companies has Sofia Abrantes worked for?
Sofia Abrantes has worked for Mediabrands Content Studio, Kinesso, Reprise Digital, Arena Media Portugal, and Ipam.
How can I contact Sofia Abrantes?
You can use AeroLeads to view verified contact signals for Sofia Abrantes at Mediabrands Content Studio, including work email, phone, and LinkedIn data when available.
What schools did Sofia Abrantes attend?
Sofia Abrantes holds Graduation, Economics from Nova School Of Business And Economics.
What skills is Sofia Abrantes known for?
Sofia Abrantes is listed with skills including Online Advertising, Advertising, Marketing Strategy, Marketing Communications, Market Research, Marketing, Media, and Media Planning.
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