Sofia Almeida Email and Phone Number
Experienced marketing professional with over 7 years of expertise in building brand strategies, driving product innovation, and leading consumer insights across diverse international markets. Skilled in managing cross-functional teams and executing campaigns that adapt to local needs while preserving global brand identity, I’m passionate about using insights to shape effective marketing strategies that connect with consumers. I am always eager to learn and grow and enjoy working in dynamic environments where I can help brands evolve and succeed.
Sumol+Compal
View- Website:
- sumolcompal.pt
- Employees:
- 783
-
Strategic Brand Manager - Frize E Água Serra Da EstrelaSumol+Compal Jul 2023 - PresentDesign brands’ strategic positioning and marketing mix guidelines;Monitor market developments and consumer research, to contribute do brands’ strategic reflections;Propose innovation plans and interact with R&D and multidisciplinary teams to ensure implementation;Manage international brands portfolio together with local teams;Manage visual identity and packaging projects;Develop central brand websites;Support local marketing teams in main project’s implementation. -
Brand ManagerDelta Q Jun 2022 - Jul 2023Lisbon, PortugalProduct development coordination, together with other business areas, namely sales, innovation, factory, legal and quality;Manage design and communication agencies, ensuring marketing campaigns and respective KPIs evaluation; Elaborate and execute strategic marketing plans for the year; Monitor products´ performance and propose corrective actions if needed. -
Brand Manager Vanish DachReckitt Nov 2020 - May 2022Heidelberg, Baden-Württemberg, Germanyo Co-determine and develop brand/portfolio strategy. o New product development and introduction into market.o Develop and co-determine whole marketing mix incl. TV copy creation and localization, media planning etc.o Ensure smooth running of “daily tasks” (forecasting, financial planning, marketing budget control, packaging design, etc.)o Determine and manage brand P&L.o Led and mentored a junior team member, providing guidance and support to help develop their skills and ensure successful project execution. -
Brand Manager Kinder Africa & LevantFerrero Apr 2019 - Nov 2020Luxembourgo Responsible for the Kinder brand strategy, delivering local and regional marketing campaigns across a large number of international markets. o Lead & manage third party agencies, executing campaigns across a wide array of networks & mediums.o Insights Analysis (Business, Consumer, competitors, etc).o Marketing budget & P&L management. -
Jr Brand Manager Kinder AfricaFerrero Aug 2017 - Apr 2019Luxembourgo Develop and implement the marketing plan (ATL/BTL), coordinating with local creative and media agencies.o Monitor brands’ performance (Kinder and competitors).o 2018: Ferrero Global Graduate Program that included trainings on site on sales and production and e-learnings. -
Assistant Brand ManagerFerrero Jan 2017 - Jul 2017LuxemburgoFerrero Rocher & Raffaello, Caucasus -
Junior ContollerScience4You Jun 2016 - Sep 2016
Sofia Almeida Education Details
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Management -
Management -
Exchange Semester
Frequently Asked Questions about Sofia Almeida
What company does Sofia Almeida work for?
Sofia Almeida works for Sumol+compal
What is Sofia Almeida's role at the current company?
Sofia Almeida's current role is Strategic Brand Manager | Sumol+Compal.
What schools did Sofia Almeida attend?
Sofia Almeida attended Nova School Of Business And Economics, Nova School Of Business And Economics, Neoma Business School.
Who are Sofia Almeida's colleagues?
Sofia Almeida's colleagues are Inês Silva, Phakir Uamusse, Hugo Gaspar, Noémia Rosa, André Vieira, Etelvina Silva, Fernando Brandao.
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