Sofia Almeida Email & Phone Number

Design brands’ strategic positioning and marketing mix guidelines;Monitor market developments and consumer research, to contribute do brands’ strategic reflections;Propose innovation plans and interact with R&D and multidisciplinary teams to ensure implementation;Manage international brands portfolio together with local teams;Manage visual identity and packaging projects;Develop central brand websites;Support local marketing teams in main project’s implementation.

Lisbon, Portugal

Product development coordination, together with other business areas, namely sales, innovation, factory, legal and quality;Manage design and communication agencies, ensuring marketing campaigns and respective KPIs evaluation; Elaborate and execute strategic marketing plans for the year; Monitor products´ performance and propose corrective actions if needed.

Heidelberg, Baden-Württemberg, Germany

o Co-determine and develop brand/portfolio strategy. o New product development and introduction into market.o Develop and co-determine whole marketing mix incl. TV copy creation and localization, media planning etc.o Ensure smooth running of “daily tasks” (forecasting, financial planning, marketing budget control, packaging design, etc.)o Determine and manage brand P&L.o Led and mentored a junior team member, providing guidance and support to help develop their skills and ensure successful project execution.

Luxembourg

o Responsible for the Kinder brand strategy, delivering local and regional marketing campaigns across a large number of international markets. o Lead & manage third party agencies, executing campaigns across a wide array of networks & mediums.o Insights Analysis (Business, Consumer, competitors, etc).o Marketing budget & P&L management.

Luxembourg

o Develop and implement the marketing plan (ATL/BTL), coordinating with local creative and media agencies.o Monitor brands’ performance (Kinder and competitors).o 2018: Ferrero Global Graduate Program that included trainings on site on sales and production and e-learnings.

Luxemburgo

Ferrero Rocher & Raffaello, Caucasus

Master Of Science (Msc), Management

Bachelor Of Science (Bsc), Management

Exchange Semester