Sofia Almeida

Sofia Almeida Email and Phone Number

Strategic Brand Manager | Sumol+Compal @ SUMOL+COMPAL
carnaxide, lisbon, portugal
Sofia Almeida's Location
Portugal, Portugal
About Sofia Almeida

Experienced marketing professional with over 7 years of expertise in building brand strategies, driving product innovation, and leading consumer insights across diverse international markets. Skilled in managing cross-functional teams and executing campaigns that adapt to local needs while preserving global brand identity, I’m passionate about using insights to shape effective marketing strategies that connect with consumers. I am always eager to learn and grow and enjoy working in dynamic environments where I can help brands evolve and succeed.

Sofia Almeida's Current Company Details
SUMOL+COMPAL

Sumol+Compal

View
Strategic Brand Manager | Sumol+Compal
carnaxide, lisbon, portugal
Website:
sumolcompal.pt
Employees:
783
Sofia Almeida Work Experience Details
  • Sumol+Compal
    Strategic Brand Manager - Frize E Água Serra Da Estrela
    Sumol+Compal Jul 2023 - Present
    Design brands’ strategic positioning and marketing mix guidelines;Monitor market developments and consumer research, to contribute do brands’ strategic reflections;Propose innovation plans and interact with R&D and multidisciplinary teams to ensure implementation;Manage international brands portfolio together with local teams;Manage visual identity and packaging projects;Develop central brand websites;Support local marketing teams in main project’s implementation.
    View
  • Delta Q
    Brand Manager
    Delta Q Jun 2022 - Jul 2023
    Lisbon, Portugal
    Product development coordination, together with other business areas, namely sales, innovation, factory, legal and quality;Manage design and communication agencies, ensuring marketing campaigns and respective KPIs evaluation; Elaborate and execute strategic marketing plans for the year; Monitor products´ performance and propose corrective actions if needed.
    View
  • Reckitt
    Brand Manager Vanish Dach
    Reckitt Nov 2020 - May 2022
    Heidelberg, Baden-Württemberg, Germany
    o Co-determine and develop brand/portfolio strategy. o New product development and introduction into market.o Develop and co-determine whole marketing mix incl. TV copy creation and localization, media planning etc.o Ensure smooth running of “daily tasks” (forecasting, financial planning, marketing budget control, packaging design, etc.)o Determine and manage brand P&L.o Led and mentored a junior team member, providing guidance and support to help develop their skills and ensure successful project execution.
    View
  • Ferrero
    Brand Manager Kinder Africa & Levant
    Ferrero Apr 2019 - Nov 2020
    Luxembourg
    o Responsible for the Kinder brand strategy, delivering local and regional marketing campaigns across a large number of international markets. o Lead & manage third party agencies, executing campaigns across a wide array of networks & mediums.o Insights Analysis (Business, Consumer, competitors, etc).o Marketing budget & P&L management.
    View
  • Ferrero
    Jr Brand Manager Kinder Africa
    Ferrero Aug 2017 - Apr 2019
    Luxembourg
    o Develop and implement the marketing plan (ATL/BTL), coordinating with local creative and media agencies.o Monitor brands’ performance (Kinder and competitors).o 2018: Ferrero Global Graduate Program that included trainings on site on sales and production and e-learnings.
    View
  • Ferrero
    Assistant Brand Manager
    Ferrero Jan 2017 - Jul 2017
    Luxemburgo
    Ferrero Rocher & Raffaello, Caucasus
    View
  • Science4You
    Junior Contoller
    Science4You Jun 2016 - Sep 2016
    View

Sofia Almeida Education Details

Frequently Asked Questions about Sofia Almeida

What company does Sofia Almeida work for?

Sofia Almeida works for Sumol+compal

What is Sofia Almeida's role at the current company?

Sofia Almeida's current role is Strategic Brand Manager | Sumol+Compal.

What schools did Sofia Almeida attend?

Sofia Almeida attended Nova School Of Business And Economics, Nova School Of Business And Economics, Neoma Business School.

Who are Sofia Almeida's colleagues?

Sofia Almeida's colleagues are Inês Silva, Phakir Uamusse, Hugo Gaspar, Noémia Rosa, André Vieira, Etelvina Silva, Fernando Brandao.

Not the Sofia Almeida you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.