Sofia Åkerpalm Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

I lead strategic brand and marketing projects that are business-critical for the company's ambitious growth targets. My most recent project was managing the entire Happy Socks' brand refresh which spanned across a two-year period and launched in August 2023 - a hugely complex project that I am very proud of to have delivered with the support of our highly skilled global team. As part of the Global Marketing leadership team, I head up the newly formed Product Marketing team and work… Show more I lead strategic brand and marketing projects that are business-critical for the company's ambitious growth targets. My most recent project was managing the entire Happy Socks' brand refresh which spanned across a two-year period and launched in August 2023 - a hugely complex project that I am very proud of to have delivered with the support of our highly skilled global team. As part of the Global Marketing leadership team, I head up the newly formed Product Marketing team and work closely with stakeholders across the business, including the management team. My role is to ensure that our brand and product communications support the brand and company strategy, supporting our sales and marketing channels in creating world-class customer experiences across all brand touchpoints for our B2B and B2C audiences, and more.As the marketing representative on the Sustainability board, I drive various sustainability initiatives for the marketing and creative department, as well as supporting channels in communicating around Sustainability in alignment with our brand strategy. Show less

Stockholm, Sweden

As the Marketing Project Manager, my responsibilities included initiating, managing, and coordinating Global marketing projects, campaigns, and processes that are essential to the companys' growth opportunities in over 90 countries.In this cross-functional role, I have demonstrated my strong communication skills, and excellent project management skills in a fast-paced high-output environment. Areas of Responsibilities- Responsible for initiating, managing, and coordinating… Show more As the Marketing Project Manager, my responsibilities included initiating, managing, and coordinating Global marketing projects, campaigns, and processes that are essential to the companys' growth opportunities in over 90 countries.In this cross-functional role, I have demonstrated my strong communication skills, and excellent project management skills in a fast-paced high-output environment. Areas of Responsibilities- Responsible for initiating, managing, and coordinating marketing projects, Global campaigns, and go-to-market plans, and working in close co-operation with Happy Socks’ in-house creative agency and other functions and departments as required - Schedule and run project kickoffs, updates, reviews, and manage feedback and approval loops with key internal and external stakeholders - Create required documentation for project plans, processes, and calendars, and communicate them to key stakeholders and markets- Ensure project deliverables meet all necessary requirements and that any possible changes to deliverables or timelines are communicated to key stakeholders and markets- Co-ownership of the annual marketing calendar and align plans together with key stakeholders to proactively prevent potential conflicts, based on the global marketing plan- Co-ownership of establishing best practices and processes to ensure that marketing projects and campaigns are efficiently implemented by all departments and key sales markets within Happy Socks- Management of collaborations from start to finish: initiating conversation with licensors, product development, campaign development, roll out plan, launch and evaluation. Show less

Stockholm, Sweden

As the Online Campaign Manager for the site Lekmer.se, I developed great skills in understanding the world of ECOM business, being agile and coming up with creative solutions that maximises sales and exposure.My key responsibilities included:- Being the link between Marketing and Buying in coordinating and planning sales campaigns.- Project management responsibility of campaigns launching correctly and at the right time. - Responsible for the campaign plan and ensuring that… Show more As the Online Campaign Manager for the site Lekmer.se, I developed great skills in understanding the world of ECOM business, being agile and coming up with creative solutions that maximises sales and exposure.My key responsibilities included:- Being the link between Marketing and Buying in coordinating and planning sales campaigns.- Project management responsibility of campaigns launching correctly and at the right time. - Responsible for the campaign plan and ensuring that it was kept up to date at all times.- Extracting local needs from each from each stakeholder to make sure local adjustments is being made for the markets.- Reviewing campaign results and setting KPIs for future campaigns.- Supporting other functions with Marketing input as and when needed. Show less

Leeds, United Kingdom

As part of the senior client services team, I worked with the creative andretail strategy development for adidas Originals. Collaborating with the Global retail marketing team and various channel agencies, I project managed thedevelopment of detailed global retail tool-kits for new campaign and product launches as well as strategic projects for the adidas Originals brand.

Leeds, Storbritannien

As part of a small client service team, I gained a broad experience of planning, developing and delivering integrated marketing campaigns and projects to the highest standard for a range of clients and sized projects, including print, digital, social, retail, web, TV and radio.Clients include: The Hepworth, Alpamare Waterpark, Haven, DW Sports, SIG and Anytime Fitness UK.

Leeds, Storbritannien

Reporting to the Account Director, I had responsibility of managing a broad range of full service integrated accounts; delivering on time and on budget for all my clients. Clients included: The Cat's Pyjamas, Anytime Fitness Australia, Massage Envy Australia, Pure Gym, Jewson, Ebuyer.• Successfully managed and delivered a brand identity project for a new Indian street food restaurant in Leeds; "The Cat’s Pyjamas" including visual brand identity, TOV, interior creative direction… Show more Reporting to the Account Director, I had responsibility of managing a broad range of full service integrated accounts; delivering on time and on budget for all my clients. Clients included: The Cat's Pyjamas, Anytime Fitness Australia, Massage Envy Australia, Pure Gym, Jewson, Ebuyer.• Successfully managed and delivered a brand identity project for a new Indian street food restaurant in Leeds; "The Cat’s Pyjamas" including visual brand identity, TOV, interior creative direction as well as collateral for social, print and a SquareSpace website. The restaurant has gone from strength to strength and they now have five restaurants under the same branding across Yorkshire.• Managed the creative and digital teams in developing monthly large scale integrated brand building and acquisition campaigns for Anytime Fitness Australia, ensuring all assets were delivered on time and on budget despite the challenging time difference.• Successfully managed the creative, digital and development teams in delivering a responsiveWordPress website for the Australian launch of Massage Envy, working to an extremely tight deadline.• Initiated and managed an intern scheme in which I mentored and line-managed a number of interns working within the client services team. Show less

Leeds, Storbritannien

Following a successful internship, I progressed into the role of Account Executive and was part of the core account team working on a number of leisure and hospitality clients.Clients included: LA fitness, Eurocamp and The Man Behind The Curtain• Successfully managed, executed and delivered national acquisition campaigns for LA fitness gyms on a monthly basis. I project-managed a team of copywriters, designers, artworkers and digital marketers to deliver over 90,000 print and… Show more Following a successful internship, I progressed into the role of Account Executive and was part of the core account team working on a number of leisure and hospitality clients.Clients included: LA fitness, Eurocamp and The Man Behind The Curtain• Successfully managed, executed and delivered national acquisition campaigns for LA fitness gyms on a monthly basis. I project-managed a team of copywriters, designers, artworkers and digital marketers to deliver over 90,000 print and digital assets each month.• I gained valuable knowledge of various print processes as well as negotiated costs with key suppliers to increase margin for the business.• Lead monthly status meetings and presented to clients for all my key accounts. Show less

Leeds

Working within an integrated marketing agency to put my university degree into practice; this gave me invaluable experience of working in a fast-paced creative studio and helped me apply theory to the day-to-day responsibilities of managing client projects.

Leeds, Storbritannien

Responsible for front-of-house, management of the team and the whole customer experience; bringing the brand experience to life throughout the restaurant. I also learnt a thing or two about wine!

York

During my studies, I assisted the digital marketing team with link building, research and creative one day per week to gain agency experience.

York, Storbritannien

I managed the front of house of a 30 seat fine dining restaurant and cocktail bar. I developed excellent customer service and team working skills as well as a great eye for details.

York/Rotterdam

Project managed a team for a live brief on Value Driven Management and CSR policies within European SME’s. Included travel to Rotterdam for workshop team collaboration with six other nationalities to deliver the project.

York

Assisted the YSJ Student Union Communications department with social media and other communications. Responsibilities:• Plan of weekly social media content• Email newsletters• Copy writing Developed skills:• Tailor communication to specific target audiences• Professional use of social media

York

Working with the Financial Controller to manage revenue, invoicing and supplier payments, along with P&L reporting to the hotel management team. Started work full time which reduced to part time to allow for my degree studies.

Stockholm, Sverige

I was quickly given responsibility to oversee a process change and train more senior colleagues. Responsibilities:• Accounts Receivable duties for three internal companies• Monthly reconciliations Developed skills:• Further accounting knowledge• Communicating with internal and external customers

Stockholm, Sverige

I was quickly given responsibility to oversee a process change and train more senior colleagues. Responsibilities:• Accounts Receivable duties for three internal companies• Monthly reconciliations Developed skills:• Further accounting knowledge• Communicating with internal and external customers

First Class Bachelor Of Arts (Ba) With Honors, Business Marketing Management, 76.5 / 100

Course modules included: Marketing Theory, Strategic Marketing Planning, Business Management, Financial Control, Research Methods.

A-Level Equivalent, Social Science And Economics, 16.5/20

A-level equivalent in the following subject areas: Social Science, Business and Economics.