Sofia Alexander Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Generated monthly reports for clients by extracting traffic and user data from Google Analytics, including lead sheets, ranking traffic sources, top landing pages, and referral sites
• Drafted informative blogs, press releases, and content for client website pages that aligned with brand identity and voice to attract traffic to the site and inform customers on industry topics, trends, or company.
• Updated content and images for client websites through the backend to ensure up-to-date information, increase traffic and customer engagement, and ensure an overall seamless user experience
• Optimized blogs by checking for title tags and meta descriptions and implementing internal links to direct customer traffic to key pages
• Conducted client interviews for onboarding documents that lay out the digital marketing strategy in terms of Geo-Targeting, practice/service areas, and important client notes for content creation, approval, and.

• Prepared monthly dashboard specifying which campaigns were live, the media type (email, print, etc.), the placement and creative ID, and their total KPIs including both the click-through rate and impressions, to.
• Constructed 3-month visual dashboard with graphs portraying KPI trends for my assigned brand that helped determine which campaigns were successful and overall current trends across the brand
• Managed in-house database in Tableau by extracting data from multiple reporting platforms including Adobe Analytics, Google Analytics, DCM, and Doubleclick, and reaching out to publishers for any missing data resulting.

Corpus Christi, Texas, United States

• Cleaned classrooms, materials and supplies to support maximum efficiency for the following school year, while strengthening organizational and logistical skills.
• Assisted janitorial staff by power washing outdoor areas, transporting large equipment and furniture, sanitizing classrooms, and removing all waste within school grounds to maintain a safe school environment.