Sofia Alexandra Lopez Email & Phone Number

Paris, Fr

Paris, France

Masters Candidate of International Business and Negotiation- IÉSEG Ambassador, to help promote the University and my Program to future students at IÉSEG.- Recipient of IESEG Merit Scholarship

Taguig, National Capital Region, Philippines

Leads a team of 7 direct reports to manage the onboarding and incubation of newly acquired sellers on LazMall, the business model of Lazada Philippines hosting the leading international and local brands in the country.

Taguig, National Capital Region, Philippines

Leads the onboarding of priority brands, under the General Merchandise cluster, bringing in their entire assortment on Lazada's LazMall platform and helping them grow in a scalable manner.- Achieved 8% YoY acquisition growth, onboarded over 500+ new sellers and online shops onto the LazMall platform.- Lazada’s lead speaker on “The Future of e-Commerce” to external organizations such as a State Agency (DTI), the Philippine Chambers of Commerce (Japan and Britain) and to Country… Show more Leads the onboarding of priority brands, under the General Merchandise cluster, bringing in their entire assortment on Lazada's LazMall platform and helping them grow in a scalable manner.- Achieved 8% YoY acquisition growth, onboarded over 500+ new sellers and online shops onto the LazMall platform.- Lazada’s lead speaker on “The Future of e-Commerce” to external organizations such as a State Agency (DTI), the Philippine Chambers of Commerce (Japan and Britain) and to Country Embassies (Denmark, Italy and Israel)- Voiced Lazada Philippines local Radio ad in Hiligaynon (local Filipino dialect) for two campaigns, airing in leading Radio stations across the Visayas region of the country. Show less

Makati, Metro Manila

Leads a team of 3 direct reports to manage the brand and retail operations Reports directly to the General Manager of Prestige Brand Division.• Leads development of brand strategy to drive growth• Leads media strategy and direct-to-consumer activation to drive demand, enhance awareness and visibility• Drives partnerships with retailers, media and all internal and external stakeholders in behalf of Laura Mercier team• Launched strong ecommerce strategy and CRM to grow and… Show more Leads a team of 3 direct reports to manage the brand and retail operations Reports directly to the General Manager of Prestige Brand Division.• Leads development of brand strategy to drive growth• Leads media strategy and direct-to-consumer activation to drive demand, enhance awareness and visibility• Drives partnerships with retailers, media and all internal and external stakeholders in behalf of Laura Mercier team• Launched strong ecommerce strategy and CRM to grow and recruit customers and encourage loyalty• Highly involved in the sales channel to ensure a strong retail team Show less

Makati, Metro Manila

- Manages brand, retail operations, and product planning and control. Reports to the Merchandise Group Manager.- Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.- Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2018 & 2019 in Geneva, Switzerland and did the buying for the brand.- Leads the annual strategic planning sessions for Cartier in the Philippines with Media partner Mediacom in coordination with… Show more - Manages brand, retail operations, and product planning and control. Reports to the Merchandise Group Manager.- Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.- Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2018 & 2019 in Geneva, Switzerland and did the buying for the brand.- Leads the annual strategic planning sessions for Cartier in the Philippines with Media partner Mediacom in coordination with Cartier Singapore.- In charge of coordinating all photo shoot and press events related to Cartier and ensure all Brand directions are followed. - Lead for a new store opening at Solaire Resort & Casino to open fourth quarter of 2019.- As Point person, organized an exclusive private event for Cartier’s VIP clients in October 2018, at an offsite location in Cebu City, Philippines. Show less

Makati, Metro Manila

Manages brand, retail operations, and product planning and control, while assisting the Merchandise Group Manager.Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.• Product Planning o Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2016 and 2017 in Geneva, Switzerland and did the buying for the brand o Leads the preparation and monitoring of the sales forecasts and purchase budget… Show more Manages brand, retail operations, and product planning and control, while assisting the Merchandise Group Manager.Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.• Product Planning o Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2016 and 2017 in Geneva, Switzerland and did the buying for the brand o Leads the preparation and monitoring of the sales forecasts and purchase budget o Leads the selection and procurement of Cartier merchandise o Manages merchandise, customer relation issues, and overall needs in all three Cartier stores• Construction o Led all construction and maintenance matters in behalf of Cartier Philippines for all key stores in Manila, in coordination with Cartier Singapore, Regional Office o Led the opening of the first Cartier boutique in the Philippines inside Greenbelt 4 (October 2015) o Led the renovation of the Cartier store in Shangri-la mall (November 2016)• Marketing o Leads the annual strategic planning sessions with Media partner Starcom in coordination with Cartier Singapore o Point person for local marketing executions:• Organized the launch event for Cartier’s first divers watch in Cebu 2014. • Organized the press launch event for the latest men’s watch collection of Cartier in 2016.• CRM o Leads ideation and implementation of VIP programs and gifting for loyal Cartier clients Show less

Assists the Merchandise Group Manager in all aspects of brand management, retail operations, and product planning and control

Manila, National Capital Region, Philippines

Conceptualized online marketing strategies for Project Wanna Give, a mobile and web donation platform; World Wildlife Foundation (WWF) and the Ninoy and Cory Aquino Foundation (NCAF).

Master In International Business And Negotiation, Grade De Master

- IÉSEG Ambassador, to help promote the University and my Program to future students at IÉSEG. - Recipient of IESEG Merit Scholarship

Bachelor Of Arts - Ba, Integrated Marketing Communications