After 10 years working in the Retail industry in the Philippines, I transitioned to e-Commerce – managing overall acquisition and incubation of the leading online shopping company, onboarding over 500+ new sellers within a span of 2 years with the Business Development team. Previously, I worked as a Merchandising Manager for Cartier Philippines, where I handled marketing, merchandising & planning, and sales for the iconic French jewellery and watch brand and then Brand Manager of Laura Mercier, a pioneer of the "Flawless Face" French & American beauty brand, part of the Shiseido Group.I am now pursuing a Master Degree in International Business and Negotiation at IÉSEG School of Management Paris, where I received a merit scholarship, and now representing my school as a new IÉSEG Ambassador recruit. My next goal is to enhance my leadership and strategic skills with global brand leaders in France, starting from my end-of-studies internship in Paris.
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E-Commerce BuyingBalenciagaParis, Fr -
Master Post GraduateIéseg School Of Management Sep 2023 - PresentParis, FranceMasters Candidate of International Business and Negotiation- IÉSEG Ambassador, to help promote the University and my Program to future students at IÉSEG.- Recipient of IESEG Merit Scholarship -
Brand Acquisition Manager - All CategoriesLazada Nov 2022 - Aug 2023Taguig, National Capital Region, PhilippinesLeads a team of 7 direct reports to manage the onboarding and incubation of newly acquired sellers on LazMall, the business model of Lazada Philippines hosting the leading international and local brands in the country. -
Brand Acquisition - General MerchandiseLazada Oct 2020 - Nov 2022Taguig, National Capital Region, PhilippinesLeads the onboarding of priority brands, under the General Merchandise cluster, bringing in their entire assortment on Lazada's LazMall platform and helping them grow in a scalable manner.- Achieved 8% YoY acquisition growth, onboarded over 500+ new sellers and online shops onto the LazMall platform.- Lazada’s lead speaker on “The Future of e-Commerce” to external organizations such as a State Agency (DTI), the Philippine Chambers of Commerce (Japan and Britain) and to Country… Show more Leads the onboarding of priority brands, under the General Merchandise cluster, bringing in their entire assortment on Lazada's LazMall platform and helping them grow in a scalable manner.- Achieved 8% YoY acquisition growth, onboarded over 500+ new sellers and online shops onto the LazMall platform.- Lazada’s lead speaker on “The Future of e-Commerce” to external organizations such as a State Agency (DTI), the Philippine Chambers of Commerce (Japan and Britain) and to Country Embassies (Denmark, Italy and Israel)- Voiced Lazada Philippines local Radio ad in Hiligaynon (local Filipino dialect) for two campaigns, airing in leading Radio stations across the Visayas region of the country. Show less -
Brand Manager For Laura Mercier CosmeticsShiseido Oct 2019 - Feb 2020Makati, Metro ManilaLeads a team of 3 direct reports to manage the brand and retail operations Reports directly to the General Manager of Prestige Brand Division.• Leads development of brand strategy to drive growth• Leads media strategy and direct-to-consumer activation to drive demand, enhance awareness and visibility• Drives partnerships with retailers, media and all internal and external stakeholders in behalf of Laura Mercier team• Launched strong ecommerce strategy and CRM to grow and… Show more Leads a team of 3 direct reports to manage the brand and retail operations Reports directly to the General Manager of Prestige Brand Division.• Leads development of brand strategy to drive growth• Leads media strategy and direct-to-consumer activation to drive demand, enhance awareness and visibility• Drives partnerships with retailers, media and all internal and external stakeholders in behalf of Laura Mercier team• Launched strong ecommerce strategy and CRM to grow and recruit customers and encourage loyalty• Highly involved in the sales channel to ensure a strong retail team Show less -
Merchandise Manager For CartierSsi Group, Inc. Careers Feb 2018 - Oct 2019Makati, Metro Manila- Manages brand, retail operations, and product planning and control. Reports to the Merchandise Group Manager.- Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.- Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2018 & 2019 in Geneva, Switzerland and did the buying for the brand.- Leads the annual strategic planning sessions for Cartier in the Philippines with Media partner Mediacom in coordination with… Show more - Manages brand, retail operations, and product planning and control. Reports to the Merchandise Group Manager.- Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.- Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2018 & 2019 in Geneva, Switzerland and did the buying for the brand.- Leads the annual strategic planning sessions for Cartier in the Philippines with Media partner Mediacom in coordination with Cartier Singapore.- In charge of coordinating all photo shoot and press events related to Cartier and ensure all Brand directions are followed. - Lead for a new store opening at Solaire Resort & Casino to open fourth quarter of 2019.- As Point person, organized an exclusive private event for Cartier’s VIP clients in October 2018, at an offsite location in Cebu City, Philippines. Show less -
Associate Merchandise Manager For CartierSsi Group, Inc. Careers Oct 2014 - Jan 2018Makati, Metro ManilaManages brand, retail operations, and product planning and control, while assisting the Merchandise Group Manager.Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.• Product Planning o Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2016 and 2017 in Geneva, Switzerland and did the buying for the brand o Leads the preparation and monitoring of the sales forecasts and purchase budget… Show more Manages brand, retail operations, and product planning and control, while assisting the Merchandise Group Manager.Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.• Product Planning o Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2016 and 2017 in Geneva, Switzerland and did the buying for the brand o Leads the preparation and monitoring of the sales forecasts and purchase budget o Leads the selection and procurement of Cartier merchandise o Manages merchandise, customer relation issues, and overall needs in all three Cartier stores• Construction o Led all construction and maintenance matters in behalf of Cartier Philippines for all key stores in Manila, in coordination with Cartier Singapore, Regional Office o Led the opening of the first Cartier boutique in the Philippines inside Greenbelt 4 (October 2015) o Led the renovation of the Cartier store in Shangri-la mall (November 2016)• Marketing o Leads the annual strategic planning sessions with Media partner Starcom in coordination with Cartier Singapore o Point person for local marketing executions:• Organized the launch event for Cartier’s first divers watch in Cebu 2014. • Organized the press launch event for the latest men’s watch collection of Cartier in 2016.• CRM o Leads ideation and implementation of VIP programs and gifting for loyal Cartier clients Show less -
Merchandising Assistant For CartierSsi Group, Inc. Careers Oct 2011 - Sep 2014Assists the Merchandise Group Manager in all aspects of brand management, retail operations, and product planning and control -
Product Management AssociateAyannah May 2010 - Sep 2011Manila, National Capital Region, PhilippinesConceptualized online marketing strategies for Project Wanna Give, a mobile and web donation platform; World Wildlife Foundation (WWF) and the Ninoy and Cory Aquino Foundation (NCAF).
Sofia Alexandra Lopez Education Details
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Grade De Master -
Integrated Marketing Communications
Frequently Asked Questions about Sofia Alexandra Lopez
What company does Sofia Alexandra Lopez work for?
Sofia Alexandra Lopez works for Balenciaga
What is Sofia Alexandra Lopez's role at the current company?
Sofia Alexandra Lopez's current role is E-Commerce Buying.
What schools did Sofia Alexandra Lopez attend?
Sofia Alexandra Lopez attended Iéseg School Of Management, University Of Asia And The Pacific.
Who are Sofia Alexandra Lopez's colleagues?
Sofia Alexandra Lopez's colleagues are Vicky Pun, Joseph Rees, Eric Galliano, Jordan Luyeye, Caterina Farruggia, Letant David, Aijan Manapbaeva.
Not the Sofia Alexandra Lopez you were looking for?
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Alexandra Sofia Lopez Sandoval
International Business Management Bachelor | International Logistics | Finance | Customs | SalesPeru -
Alexandra Sofía López Rojas
Paicol -
Sofía Alexandra Lopez Quiterio
Apatzingán, Mic -
Sofia Alexandra Lopez Mendoza
San Luis Potosí, Slp
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