Sofia Andrade Email & Phone Number

Miami/Fort Lauderdale Area

"Studies suggest that a new mother’s brain becomes specialized to register and consider how other people perceive things: an invaluable skill to have in the workplace!" via: http://thepregnancypause.org/ Proud mom to Olivia

São Paulo Area, Brazil

• Evaluated data on online campaigns and recommended improvements, reached goal of 2.3+ million visitors and increased conversion rate by 22% and revenue by 8%• Analyzed cost-per-revenue performance of retargeting providers and negotiated contracts leading to 37% increase on ROI• Identified peak search traffic and redefined campaigns, leading to cost decrease of 10% and CTR increase of 5%

Israel

• Collaborated with cross functional team to develop a US entry strategy including value proposition, market sizing and segmentation for a healthcare product

São Paulo Area, Brazil

• Conducted market research and benchmarking analysis to develop a business plan for music project, raising $75K and reaching 120 children• Developed segmentation of fundraising market and used insights to tailor two targeted educational non-profit business plans, generating $40K in corporate sponsorship

Fortaleza Area, Brazil

• Identified $200K+ in inventory shrinkage during internal controls audit in cpg company by collaborating with client's team, findings initiated new project• Analyzed transportation expenses of a manufacturing company, proposed changes in contract and tax charges, generating 3% in potential reduction• Developed strategic relationship with executive president of future client, resulting in a $500K consulting project• Proposed new system of inventory management for a manufacturing… Show more • Identified $200K+ in inventory shrinkage during internal controls audit in cpg company by collaborating with client's team, findings initiated new project• Analyzed transportation expenses of a manufacturing company, proposed changes in contract and tax charges, generating 3% in potential reduction• Developed strategic relationship with executive president of future client, resulting in a $500K consulting project• Proposed new system of inventory management for a manufacturing company, generating 13% in potential shrinkage reduction• Trained two new hires during tourism development project, enabling them to successfully execute project and receive high performance rates Show less

Master Of Business Administration (M.B.A.), Marketing And General Management

Activities and Societies: Selected Ross Student Ambassador, Elected VP of Social of BRASA (Brazilian Business Student Association), Member.

Bachelor, Engineering