Sofia Andreasson Email & Phone Number

Greater Stockholm Metropolitan Area

Stockholm, Stockholm County, Sweden

Gaining practical experience of biodynamic cultivation of vegetables, flowers and fruit, as well as market garden techniques and tools.

Stockholm, Sweden

• Supporting projects across the seven different B2C and B2C sector design teams of Electrolux Group Design• Responsible for leading and conducting trends research in order to inform, inspire and guide thecreative direction setting across the different product categories• Key objective is to develop tools and methods to translate and apply trends into the different stages of the design process• Initiator of and project lead to an internal global trend program. A co-creation project utilizing the global design community to methodically collect and share signals of change, relevant for our business

Amsterdam Area, Netherlands

• Member of the Design team for Philips Television• Support design and business teams with relevant lifestyle trends to inspire outside-in thinking• Translate high level lifestyle trends into resonating consumer insights• Create visual strategies for design, i.e. decoding visual semantics to create appropriate aesthetic, colour and material guidelines, to express the product and brand values• Organize the yearly design calendar to align tools and workshops across all design competences• Coordinate and facilitate creative workshops for design and marketing• Support B2B Hotel TV business: facilitating co-creation workshops with hoteliers and key speaker at Philips Hotel TV 2012 Partner event in Valencia

Amsterdam Area, Netherlands

• Member of the Home Entertainment Design team (TV, Home Cinema & DECT phones)• Responsible for scoping and conducting the trends and CMF work• Trend research and analysis in the realm of design, lifestyle and culture• Creation of aesthetic and visual strategies• Develop Colour, Material & Finish palettes and roadmaps• Visualising segmentation and creation of consumer profiles• Analysis of the competitor landscape

Amsterdam Area, Netherlands

• Member of the Kitchen Appliance Design team• Range strategy with Material & Finish guidelines• Develop Colour, Material & Finish palettes and implementation on product• Material and product development with suppliers in Asia and Europe• Trend consultancy for marketing strategy

Amsterdam Area, Netherlands

• Member of the Domestic Appliance, Food & Beverage Design team• Visual trend research• Creation of colour, material & finishes palettes and implementation on lifestyle consumer goods

Sweden

• Assisted various ongoing projects; interior, exhibit and furniture design

• Conducted archive research at various locations in Sweden, resulting in a comprehensive overview of the work of Axel Einar Hjort

Sweden

• Preparing for photo shoots; research and shopping for furniture, textile and home interior objects. Styling and assisting at photo settings.

Permaculture Design Certificate, Permaculture

Professional Certificate In Foresight, Strategic Foresight

Bachelor Of Arts, Form

EXHIBITS: Formex 2005 "Swedish Fashion Council Trend Exhibition", Beckmans 2005 Graduation Exhibit, Designtorget 2005 “Gummiband”.

Bachelor Of Arts, Cultural Studies Program. Major In Art History

Arts Programme