Sofia Awadhe Email & Phone Number

While we wear many hats, we need one thing to be passionate about in one's lifetime. We have created massive wealth inequality during the first three industrial revolutions and we continue to increase this even more rapidly as we venture into the 4th Industrial Revolution.Could we democratize wealth by giving every human the right access to education & skills, access to opportunity & jobs, and access to identity & finance?Could we do this at scale, without bias through the idea of a Platform Economy?When Satya Nadella and Mohamed Hassan had this conversation about the forgotten refugees at the WEF Davos 2019, it became apparent to me that this inequality is at its worst in these refugee camps.StepUp.One is our attempt to obliterate this inequality.The idea is to reskill 1 million refugees in 1 marketable skill and deploy them at scale to help global executives and businesses deliver outcomes through their social media.1. We start by building your brand as a thought leader on topics that matter to you ( #DeepTech #EdTech #FinTech #FoodTech #AgriTech ) by posting both original content as well as trusted content from top sources ( @NYT @WSJ @Forbes @TechCrunch )2. We then build your personal network amongst the people that matter to you ( clients, investors, partners, industry experts ) so that your content is not speaking to an empty audience3. We then build your deal pipeline ( Sales, Recruiting, Fundraising ) by interacting with your target stakeholders ( Clients, Candidates, Investors ) using a structured, scientific, tailored approach4. Once we begin to deliver real outcomes, we help in hyper-scaling the 1x outcome to 10x and then 100x🐦 How do We Deliver Branding & Thought Leadership?◾ Step 1 - Baseline the client's social media 🌡️◾ Step 2 - Identify and Segment the core markets 📢◾ Step 3 - Connect & Expand your personal Network 🦸◾ Step 4 - Collect Top Keywords & Trusted Sources 🏷️ ◾ Step 5 - Identify & Post Top Content from Trusted Sources ❤️◾ Step 6 - Create & Post Original Content 💬◾ Step 7 - Report Engagement & Outcomes 📊🚀 How do We Deliver Pipeline?◾ Step 1 - Understand client context and objective 🧭◾ Step 2  - Re-frame the objective into a powerful story ✍🏾◾ Step 3 -  Convert the story into a compelling video  🎞️◾ Step 4 -  Identify the target audience/buyers  🎯◾ Step 5 -  Connecting with them using the video 🔗◾ Step 6 -  Converse with a connected audience  🧕◾ Step 7 -  Close the sale / Formalise into meeting 🤝

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  Team Member-Kakuma Refugee Camp

  Stepup.One

  Jul 2022 - Present - Nairobi, Kenya

  We believe access to education and opportunities is a fundamental human right, yet 80 million refugees do not have these rights. Over the last three years, we have reskilled and employed over 250 refugees from UNHCR Refugee Camps. Our vision is to reskill and employ 1 million refugees in 1 marketable skill over the next ten years. There are three ways in which you can join hands with us.1. Hire us to make your social media deliver - Client2. Lend us your voice so that we can be heard - Mentor3. Give us your platform for us to stand tall - PartnerWe believe social media is changing the way we showcase our ideas, products, and services.We offer three types of services.1. Social Selling - We help seed relationships with people that matter on your behalf2. Social Media Marketing - We help nurture those relationships with relevant content3. Social Media Research - We keep CRM up-to-date and Research event audience🌱 We have built B2B sales pipelines using LinkedIn Sales Navigator✨ We have built individual thought leaders on specific hashtags on Twitter🎥 We have delivered impactful client stories using Lumen5 videos🌈 We have built B2C brand awareness using Facebook and Twitter🍊 We have been able to help individuals and brands achieve their goalsWe believe education is a fundamental human right and with the right, marketable skill one can find the right livelihood wherever they are. We believe we are addressing the last mile problem. We believe we are giving real hope to millions of refugees.