- Founded and established a unique e-commerce company catering to both the US and Central American markets.- Oversee all aspects of the business, including marketing campaigns, website design, and store development on the Shopify platform.- Develop and implement sales strategies to drive revenue growth and increase market share.- Craft comprehensive marketing strategies for both online and social media channels to enhance brand visibility and attract customers.- Lead a team of professionals, providing guidance and direction to ensure the successful execution of business objectives.- Continuously innovate and adapt to market trends, evolving consumer preferences, and technological advancements to maintain a competitive edge.- Monitor and analyze key performance indicators to assess the effectiveness of strategies and make data-driven decisions for optimization.- Act as the primary representative of the company, fostering relationships with customers, suppliers, and industry peers to uphold the company's reputation and integrity.

- Cultivating strong partnerships with key clients driving significant revenue streams for the company, including Colgate, Coca Cola, Pollo Campero, and Cementos Progreso.- Creating and executing strategic account plans aimed at attaining sales objectives, fostering account expansion, and pinpointing fresh business prospects.- Identifying opportunities for upselling and cross-selling within established accounts to optimize revenue streams.- Serving as the primary liaison between key clients and internal departments, ensuring seamless communication and alignment of objectives.- Gaining comprehensive insights into the unique needs and preferences of key clients, and tailoring bespoke solutions accordingly.- Steering contract negotiations, renewals, and pricing discussions in collaboration with the sales team, ensuring favorable outcomes for all parties involved.- Delivering exceptional customer service by swiftly addressing client inquiries, resolving issues, and orchestrating timely resolutions in coordination with internal stakeholders.

- Developing and sustaining solid relationships with key clients that bring in the most income for the company. (Colgate, Coca Cola, Pollo Campero, Cementos Progreso)- Develop and implement strategic account plans to achieve sales targets, foster account growth, and identify new business opportunities.- Identify upselling and cross-selling opportunities within existing accounts to maximize revenue generation.- Acting as the main point of contact between key clients and internal teams.- Developing a thorough understanding of key clients' needs and requirements and preparing customized solutions.- Manage contract negotiations, renewals, and pricing discussions in collaboration with the sales team.- Provide exceptional customer service by promptly addressing customer inquiries, resolving issues, and coordinating with internal teams to deliver timely solutions.

- Established and directed the BTL (Below The Line) department within GPO Vallas, overseeing its development and growth.- Coordinated creative efforts within the department, ensuring alignment with company objectives and client needs.- Developed new BTL products and services to meet evolving market demands and enhance company offerings.- Supervised the production and commercialization of BTL products, ensuring quality and efficiency.- Led the development of promotional and advertising strategies for a variety of brands across different categories, from strategy and analysis to implementation.- Collaborated closely with clients to understand their objectives and deliver tailored BTL solutions that effectively promoted their brands and products.- Project management of marketing activities.

- Analyzed market competition and trends across Central America, Mexico, Peru, and Argentina. Including ATL & BTL initiatives- Developed innovative strategies and creative approaches to increase revenue.- Created regional activations to drive investment growth.- Collaborated with cross-functional teams to implement marketing initiatives.- Contributed to the enhancement of brand visibility and market positioning.

- Conducted market research to identify consumer trends and preferences, informing strategic marketing decisions.- Developed and executed advertising campaigns, managing media placements and promotional activities to drive brand awareness and sales.- Analyzed campaign performance and measured results to assess effectiveness and optimize future initiatives.- Managed store arrangements and curated visual merchandising displays to enhance the shopping experience and drive product visibility.- Procured and managed inventory to ensure stores were adequately stocked with relevant products to meet customer demand.