Sofia Beccarelli Email & Phone Number

Singapore

Singapore

Singapore

Regional Associate Planning Director for Ogilvy Health APAC.

Singapore

Lead integrated strategy and communication development with, market research, PR, media and digital agencies to ensure a complete cohesive communication ecosystemsInsight gathering and trend analysis using tools such as Brandwatch and BuzzSumo Messaging, communication strategy and brand narrative and story arc development Lead multi-market workshop facilitation; positioning, go to market, messaging, multi/ omnichannel and creative tissue session workshops Consumer, patient and HCP journey, touchpoint and opportunity mapping, alongside customer segmentation and persona development Understanding nuances in different market health systems, audiences and cultural differences that need to be addressedmulti-market brand portfolio strategic planning, positioning and development Strategic Framework development ranging from creative ideation, customer barrier analysis, messaging strategy, channel/touchpoint planning and journey mapping

London, England, United Kingdom

Led corporate and product re-positioning for a major client. This included; category analysis, conducting internal and external interviews, development of positioning spaces, creation of brand on a page and led facilitation on multiple workshops with executive teams.Medical devices re-positioning and tailored communication across different healthcare professional stakeholders Led tactical and operational planning for the year ahead for both healthcare professional, nurse and patient activities aligning to brand plan strategic imperativesIdentified unmet needs and helped to develop global patient awareness and activation campaign and assisted in local implementation guidance Developed strategic guidance on tailored communication to different healthcare professional personas

London, United Kingdom

Created and owned multiple strategies, briefs and ongoing digital communication plans for product and campaign launchesExperience with quantitative and qualitative market research and developing discussion guides for both healthcare professional and patient research Helped to develop agency briefing templates and strategic frameworksWorked across the agency with PR and medical communications to construct communication and tactical plan across customer journeys for both patients and healthcare professionalsWorked with market research agencies to develop market research proposals, to gain the best cultural, social and customer insightsCurated insights and research to construct realities frameworks to distil into compelling briefs, big ideas and narratives

Responsible for briefings and approving briefs throughout the agency Developed and facilitated workshops, advisory boards for both patient and healthcare professionals and client meetingsCreated patient advisory board structure and assisted in the facilitation Review and pressure test creative ideas and concepts Worked on a variety of projects such as brand planning, non-promotional patient support and disease awareness campaigns Gathered and analysed market and customer insights from a variety of sourcesDeveloped customer and patient journey mapping Worked with clients to develop brand and operation

London, United Kingdom

Responsible for client status reports, project timelines, scopes of work and the finance trackerParticipated and presented in client face to face presentations Ran a Pro-Bono project for Malaria No More with a core strategic and creative team, which achieved a digital reach of over 47 million Assisted on-site photoshoots and congresses Worked on a dual account/ planning role for 6 months, responsible for briefings and working as a secondary planner on key accounts

London, United Kingdom

London, United Kingdom

London, United Kingdom

- Developing more company awareness on social media outlets for example; Twitter, Facebook, Youtube etc. - Increased YouTube hits by 50% for RGM.- Created an official Pinterest profile, showing the behind the scenes of the company. - Gained new contacts and developed relationships with new clients in the PR and tourism fields. - Designed and created the synopsis for a new project to be pitched to a board meeting. - Helped present in pitch meetings with various companies and clients. - Assisted and modelled in on location shoots.

London, United Kingdom

- Assisting customers, informing them of the different products on offer.- Setting up the counter in the morning ready for the store to open.- Creating displays on the counter.- Making tasters for the customers.- Health and safety training.- Using the machinery behind the counter.- Cleaning the counter and wrapping up at the end of the day.

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Bachelor Of Arts (B.A.), English Literature

Study Abroad Year at the University of Wisconsin, La Crosse through the isep programme.