Sofia Björklund Email & Phone Number

Sunshine Coast, Queensland, Australia

Behind every strong business is a strong marketing system. After years working in marketing and sales across international industries, it is with great enthusiasm I help businesses with tailored marketing solutions. It all started out of my aspiration to work with businesses that don´t necessarily need a full time marketing manager but trusted marketing advice to call on. Many clients have become long-term clients where I support them with parts of their marketing such as social media management and advertising, website optimisation and content creation and execution.With 15 years´ experience in marketing for international companies across various industries such as media, retail, the building industry, marketing software and property development, I quickly adapt to new business challenges with a strong focus on the customer's vision for their business.

Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise. My responsibilities:- Consulting business leaders on how Meltwater help them extract business insights- Team leadership/management- Account management/ Client relations

Stockholm, Sweden

- Account management/ Client relations- Quota management, prospecting, budgeting and forecasting

Sunshine Coast, Qld, Australia

A leading global trampoline retailer selling the “world´s safest trampoline”. (Maternity contract).• Responsible for the strategic direction of all communications, digital and social media• Producing internal communications and collaboration with offices in Canada, US & NZ • Planning and implementation of communications activities reaching KPI´s • Event representation including community events, trade shows and product placements• Responsible for the execution of the annual media strategy and collaboration with the agency

Stockholm, Sweden

• Consultant fixed term contract• Development and execution of the new A-class model marketing campaign launch • Brand representation and coordination at Mercedes-Benz Stockholm Fashion Week• Effective ongoing collaboration with the sales team, designers and media contacts• Internal communications, website development, social media and content management

Sunshine Coast Newspaper Company

APN publishes 20 daily and over 56 non-daily newspapers across Australia and New Zealand, reaching an audience over 1.1 million. • Responsible for the marketing strategy to increase revenue, readership & brand awareness• Development of partnership programs, collaborating with not-for-profit organisations• Project management of sponsorships, events, product launches and online promotions• Effective internal communications, organising staff events and activities• Leadership of the marketing department and frequent collaboration with other divisions

Sunshine Coast Newspaper Company, Apn News & Media

• Portfolio management, building viable client relationships as well as identifying new opportunities• Negotiations of existing and new business contracts in line with an annual target of $2 million• Collaboration across departments to find new advertising opportunities and client solutions• Organising real estate seminars and representing the company at industry events

Sunshine Coast, Qld, Australia

• Development & execution of marketing campaigns working closely with the sales team• Lead generation and execution of the CRM plan to maintain long-term clients • Event coordination of annual events, bi-monthly seminars, formal meetings and briefings

Sunshine Coast, Australia

• Effective negotiations and communication to develop new business relationships • Planning and coordination of events (examples include BMW Golf tour & finance industry events)• One of my proudest accomplishments was guiding and coordination of a documentary film team following the Nobel Prize Winners in Medicine 2005, filming in Sweden and Australia

Bachelor Of Business Marketing, International Business & Tourism

Recognition for high academic results (Dean’s Commendation)

Natural Science Degree

Activities and Societies: Rescue Subjects First Aid Course