Sofia Chiquilho Email & Phone Number

Porto, Pt

Porto And Lisbon

Immersed in the fast-paced and dynamic restaurant industry, I embraced the challenge of steering marketing and business management for the brands Obicà, Tokkotai, and Tokko. This experience allowed me to navigate diverse market perspectives, spanning from luxury to volume brands.Key Responsibilities:- Developed and executed innovative strategies for Tokkotai and Tokko, encompassing visual identity, communication, pricing, and sales channels.- Devised a flexible expansion plan for Obicà's Portuguese market entry, optimizing brand resonance.- Managed partnerships and suppliers for enhanced visual identity and communication.- Designed pricing strategies and campaigns tied to sales goals, overseeing operations and reporting.- Enhanced customer journey through meticulous analysis and feedback utilization.- Led Tokkotai's website creation and Obicà's Portuguese landing pages, ensuring seamless user experiences and integrated communication.- Pioneered strategic content creation and management across social platforms for enhanced communication.- Cultivated key partnerships with entities like UberEats and hotels, boosting brand presence and collaboration.

Porto, Portugal

Internship as marketing manager trainee at OneVet, the leading player in the veterinary industry across the Iberian market. This experience not only marked my initial foray into the professional realm but also became the case study for my master's degree thesis.Key Responsibilities:- Managing and updating the company website.- Competitor analysis and contribution to price strategy formulation.- Devising and executing a CRM action plan, resulting in a 190% increase in NPS.- Initiating internal challenges to enhance customer loyalty and drive sales.- Crafting press releases and tailoring newsletters for clients and team members.- Managing and monitoring social media platforms.

Dgert, User Experience & User Interface Design, 18/20

Activities and Societies: - Contributed to the development of a Pet Hotel website, designed to facilitate reservations and bridge.

Master'S Degree, Marketing, 18/20

Bachelor'S Degree, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General, 18/20

Erasmus

First Certificated Exam, English Language And Literature/Letters, A