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Sofia Costa Email & Phone Number
Head of Marketing and Recruitment
at
University of York
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Sofia Costa is listed as Head of Marketing and Recruitment at University of York, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Sofia Costa.
Sofia Costa previously worked as Marketing Recruitment Business Partner at University Of York and Faculty Marketing Manager at University Of York. Sofia Costa holds Bachelor’S Degree, English Literature And Media Communications, 2:1 from University Of Bath.
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University of York
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Profile bio
About Sofia Costa
Tenacious, energetic, experienced marketing professional with over 15 years of experience across the marketing mix in both B2B and B2C and a track record of career progression. Delivered record revenues, awarded new clients through pitches, and created high-performing teams that deliver successful marketing and communications campaigns. Proficient in multi-channel campaign management, partner management, communications planning, delivery and measurement to in-house and agency resource management, creative development, branding and partnerships. Digitally savvy and practised in social media, PPC, digital advertising, email marketing, analytics, copywriting and CMS. Naturally inquisitive, having organised and undertaken market, customer and brand research across roles.From developing an integrated marketing strategy, to implementing stand out PR, stakeholder engagement, corporate reputation and public affairs campaigns, I know how to translate complex issues into clear communications messaging. I have a strong instinct for what will motivate people to take action and can develop campaigns that engage diverse audiences.My roles have also seen me manage small to medium-sized in-house teams and external agencies to deliver marketing and PR campaigns. My career has been built on my ability to communicate well and it’s something I pride myself in and ultimately helps me to succeed. Specialties: Product Branding and Management, product marketing, Project management, Global Marketing, PR, Marketing and communications Strategy, Project Management, Account Management.
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University Of York
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14 roles
Sofia Costa work experience
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Head Of Marketing And Recruitment
Marketing Recruitment Business Partner
Faculty Marketing Manager
Managing the central recruitment strategy and plan for the department of Social Sciences, across all levels of study. Working with the Faculty Management Executive Board Team to set recruitment priorities and inform portfolio development. Working closely with the teams in Corporate Marketing to set the agenda, devise market plans and deliver on operational activities throughout the entire applicant journey. This involves school’s liaison (events, branding, portfolio development and progression), partner management, campaign development and management, utilising the entire marketing mix. I always strive to innovate and not stagnate, expand on what is working well and rethink (with data) activities which are not showing results.
Jan 2022 - Jul 2022
Senior Communications Consultant
Strike Communications Ltd
Senior Communications Consultant for Bristol based agency, developing communications that create awareness and managing key stakeholders across a highly political and sensitive campaigns involving negotiations with political stakeholders, senior level executives, trustees and internal communication specialists. Working for various clients across a broad range of sectors including guidance on strategy, branding, content, drafting highly sensitive messaging and media releases/announcements, timing and delivery. Clients include: The Heart of the South West LEP,BANES, Forestry England, Bristol Young Heroes Awards, Pahar Trust Nepal. Achievements included:• Helping the LEP plan and deliver sensitive messaging around new service offering and public funded projects, using online,hard copy and electronic media targeting audiences on personalised, group and generic levels.• Created and easy to deliver campaign for Bristol Young Hereos Awards 2021 reflecting the limited resources within the organisation, with the development of a strong call to action and creation of assets for social media that could be used by sponsors and supporters. Results: Greater engagement and participation for sponsors and supporters; increased engagement on social media and visits to website and increased local media coverage, including in Bristol 24/7 and BBC RadioBristol.• Delivering campaign for Pahar Trust Nepal called ’30 For 30’ – celebrating their 30 years of working in Nepal. In just the first month of the campaign, social media engagement had increased dramatically: Twitter impressions increased by over 2,000%, Facebook saw an increase in reach of 118% and an increase in engagement of 565% and Instagram saw an increase of 170%.In just the first month of the campaign, social media engagement had increased dramatically: Twitter impressions increased by over 2,000%, Facebook saw an increase in reach of 118% and an increase in engagement of 565% and Instagram saw an increase of 170%.
Apr 2021 - Jan 2022
Portfolio Marketing Manager
Strategic and innovate with a passion for driving brand awareness and product performance. I work with Faculty, External stakeholders and marketing and communications teams to lead on the development and implementation of integrated Faculty marketing plans and recruitment campaigns (for Undergraduate and Postgraduate audience) that support the University’s strategic goals for recruitment, research, innovation and enterprise, and help grow it’s reputation as world-class institution known for the quality of its teaching, strong links with leading employers and for student experience as a whole.Developed strategy and managed market communications that drove product demand (courses) for undergraduate audience. I shaped and led key projects, and engaged with key stakeholders. I determined the best user journey for each comms channel. I supported and led the e-comms, content, website, social media, creative and faculty teams. Using new brand positioning, I delivered a suite of campaigns to prompt interaction, registration and application (for the standard UCAS application, UCAS Extra and UCAS Clearing application processes) via OOH, banner ads, on-demand TV ad, social media, paid search and sponsored articles. I also reinvented on-campus open day events by launching and promoting UWE’s 1st Virtual Open Day in June on a microsite in record time. Achieved over 4,500 unique users, over 14k page views and a low 9% bounce rate and 83% positive rating by users. I led the evolvement of this microsite including new 360° tours, live course talks and refreshed content. Results improved with more registrations, attendees to live course talks and an increase in user satisfaction.
Feb 2019 - Apr 2021
Marketing Communications Manager
Managing, planning and implementing strategic corporate marketing campaigns and projects. I research, write and manage a variety of communications for a diverse range of internal and external audiences that reflect the University's role as a world-class, research-led institution. I also contribute to the overall strategic direction of University marketing by developing and executing marketing plans for key University campaigns.
Feb 2018 - Jan 2019
Senior Account Manager (Bristol & London)
A strategic marketing and communications adviser to public sector clients, responsible for a team delivering integrated campaigns and communications projects in the South West and across England and Europe. I worked closely with businesses to identify their growth plans and from that, develop targeted media strategies that speak to their key audiences. I have grown a successful PR and account management career around my ability to assess comprehensive needs of various key accounts at JBP before implementing an innovative strategic plan to increase revenue, build reputation and penetrate new and appropriate clients. Whether fostering strategic partnerships with internal and external partners, clients, and diverse audiences, I have always delivered strong, sustainable results. I also regularly consulted with managers and stakeholders concerning how decisions would be perceived and assisted management in drafting announcements in a manner which best-framed the overall company mission. Clients: National Grid: stakeholder engagement, public events, communications strategy and campaign planning and management, PR and crisis communications. Connecting Devon and Somerset (broadband provider): Website lead, content planning and delivery for new site, now live. UK PR and marketing strategy and planning. B2B/B2C campaign planning and management, and crisis communications.European logistics provider Palletways: Leading in house team delivering external and international campaigns and corporate communications. Responsible for creative, content, channel planning, production, media relations, planning and implementing social media campaigns and managing international press teams across Europe. Crisis communications during warehouse fire in UK and Italy. Other clients have included: St Margaret's Hospice, Hotcha, Cheltenham Trust, Clarke Willmott, Sainsbury's, Gamucci, UK Vaping Association, The Growth Hub, BBL Batteries, and Asset Based Finance Association (ABFA).
Aug 2014 - Jan 2018
Marketing And Public Relations Manager
Publicity Matters
My expertise lies in successfully conceptualising, implementing, and overseeing innovative marketing strategies and campaigns for a range of national and international clients – spanning print, TV, online, collateral and direct mail channels – to drive market impact and expansion for product launch and development as well as positioning efforts. Tasked with overseeing community, customer and media relations as well as providing in-person media interviews for global Outdoor Leisure Company based in Sweden. Served as primary contact directing all publicity, customer awareness and image campaigns; develop media press kits and releases.Manage company public relations archives and oversee execution of special events. Addressed complex, sensitive issues in collaboration with Marketing Director and senior management. Evaluate advertising and promotions ensuring campaign messaging aligned with strategic goals. Liaised with partnering PR Agencies in America, Europe & ROW promoting global press release strategy, articles and product launch events.Introducing, at regional, national and international level, new products and line extensions into highly competitive markets. Skilfully administering a £380,000 annual budget for the company’s largest and post profitable client Thule, achieving highly aggressive marketing and PR goals while remaining within budget parameters. Mentoring, developing, and leading high-performance marketing and PR teams, identifying untapped potential and mentoring staff into progressively responsible roles. Demonstrating effective communication, organisation, research, evaluation, and time management abilities.
Apr 2012 - Jun 2014
Marketing Public Relations Executive
Publicity Matters
Nov 2011 - Apr 2012
Marketing Executive
Aaron Evans Architects
Account management, marketing campaigns, media buying, supporting pitches. Communications campaigns, PR, branding, commissioning creative and content, editorial. Organising events.
Jan 2011 - Nov 2011
Editorial Assistant (Intern)
12 week internship which included researching, and writing fashion led articles for Cloth Magazine. Gathering quotes, pictures and writing captions for the 'Get Inspiried!' section of the magazine, as well as proof reading copy for the magazine website, managing subsciptions, assisting on fashion shoots and events.
Sep 2010 - Dec 2010
Crm And Marketing Executive (Intern)
Four month internship where I was responsible for:• Ensuring that email targets are communicated and work with the ESP to develop and deliver the email strategy/roadmap to deliver against targets.• Working closely with the editorial team to manage the weekly and monthly e-newsletters, ensuring the timely deployment of emails to maximise revenue potential.• Worked with the CRM and CRM agency to implement tactical customer life-cycle marketing campaigns via email and direct mail following the completion of a full customer segmentation analysis.
Jun 2010 - Sep 2010
Junior Press Officer (Fixed-Term)
Highlights of Expertise - Liaising with colleagues and key spokespeople- Handling journalists’ requests - Writing Press Releases on all major events (subjects were varied: fashion shows, Music Festival, zoo opening, etc.) - Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email- Devising and coordinating photo opportunities- In charge of keeping the company website updated with relevant content and articles- Maintaining good contacts and relationships with editors and journalists.
Jan 2010 - Jun 2010
5 education records
Sofia Costa education
Bachelor’S Degree, English Literature And Media Communications, 2:1
Digital Marketing, Diploma Pass
Intensive Course, Fashion Brand Matketing, Certificate Of Excellence
Project Management Introduction Training Cpd, Project Management, Pass Certificate
Chartered Marketer Mcim Member, Marketing/Marketing Management, General
FAQ
Frequently asked questions about Sofia Costa
Quick answers generated from the profile data available on this page.
What company does Sofia Costa work for?
Sofia Costa works for University of York.
What is Sofia Costa's role at University of York?
Sofia Costa is listed as Head of Marketing and Recruitment at University of York.
Where is Sofia Costa based?
Sofia Costa is based in United Kingdom while working with University of York.
What companies has Sofia Costa worked for?
Sofia Costa has worked for University Of York, Strike Communications Ltd, University Of The West Of England, University Of Bristol, and Jbp.
How can I contact Sofia Costa?
You can use AeroLeads to view verified contact signals for Sofia Costa at University of York, including work email, phone, and LinkedIn data when available.
What schools did Sofia Costa attend?
Sofia Costa holds Bachelor’S Degree, English Literature And Media Communications, 2:1 from University Of Bath.
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