Hi! I'm Sofia, a UX Designer with a BFA in Product Design from Parsons School of Design and a Google UX Design certificate. My journey has been driven by a passion for crafting meaningful user experiences that blend artistic flair with precision. I thrive on creativity and problem-solving, constantly pushing the boundaries from vibrant color experimentation to tackling complex design challenges head-on.The vibrant culture and artistry of my native Peru inspire me every day, and I bring that same passion to my design work. My background equips me with skills in wireframing, prototyping, usability testing, and user flows, allowing me to create designs that seamlessly integrate brand identity with user-centered UX/UI principles.I am always eager to learn and grow, and I am excited to contribute to innovative projects and collaborate with diverse teams to create impactful solutions.
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Ux And Ui DesignerVocanaNew York, Ny, Us -
Ux/Ui Design InternJourhuit Oct 2024 - PresentNew York, New York, United States- Collaborating website redesign project for luxury jewelry client using Figma to enhance usability, modernize design, and align with branding goals.- Developing email marketing campaigns with high-impact designs tailored to client objectives, fostering improved engagement and conversion rates.- Conducting in-depth competitor research and analysis to uncover industry trends and inform innovative design solutions.- Supporting the development and refinement of digital assets, contributing to a cohesive and user-centric design approach.- Collaborating with stakeholders to deliver high-quality web and email designs that align with client branding and strategic goals. -
Ux DesignerAltitud Jun 2024 - PresentCollaborated with a volunteer-driven team to design industry-standard websites for small local businesses, enhancing their online presence and driving customer engagement. Currently developing a user-friendly interface for a bulldog breeder client, aiming to showcase their services effectively and improve customer interactions, ensuring a seamless and engaging experience for potential pet owners. -
Web Design InternScarpidis Design Mar 2023 - Jun 2023New York, United States• Redesigned the interior design and architecture firms’ website to improve user experience and user interface, by creating a new layout, navigation and content strategy to enhance engagement. • Implemented best SEO practices, including keyword research and on-page optimization, such as page titles and meta descriptions, to improve search engine rankings.• Developed and executed a comprehensive social media content strategy that aligned with the firm’s brand identity.• Utilized social media analytics to track engagement and make data-driven decisions to improve the firm’s social media presence.• Website: https://www.scarpidis.com/ -
Freelance Digital DesignFreelance Mar 2020 - Dec 2021Lima, Peru• Augustina Bakery: Designed graphic features for launch of brand and social media platform. Created net packaging boxes for menu items.• Nalla Swimwear: Assisted in user research, design moodboards, brand identity graphics and analyzed current trends.• Wear Alaia: Helped update brand identity for social media platforms.
Sofia Crosby Education Details
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Industrial And Product Design -
Google Ux DesignUser Experience Design -
Industrial And Product Design -
Markham College
Frequently Asked Questions about Sofia Crosby
What company does Sofia Crosby work for?
Sofia Crosby works for Vocana
What is Sofia Crosby's role at the current company?
Sofia Crosby's current role is UX and UI Designer.
What schools did Sofia Crosby attend?
Sofia Crosby attended Parsons School Of Design - The New School, Google Ux Design, Pontificia Universidad Católica Del Peru - Pucp, International Baccalaureate, Markham College.
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