Sofia Dunemann Email & Phone Number

Solna, Stockholms Län, Sverige

Södermalm, Stockholm, Sweden

As UX researcher at Matsmart/ Motatos I work passionately with helping our customers fight food waste by listening to their needs, analyzing their behavior and contributing to a user-centered development process on our e-commerce sites. I plan and conduct qualitative and quantitative research in Swedish, English and German, analyze the findings and discuss.

Solna, Stockholm, Sweden

Responsible for the design of Skånska Byggvaror's e-commerce sites as well as for the development of various types of digital services and guides in close collaboration with the development team. As the only UX designer at the company, I created engaging, user-friendly and innovative experiences with focus on greatest business impact. I worked with the.

Solna, Stockholm

Planning, conducting and analysing a/b tests and sketching optimization proposals in Sketch. Collaborates closely with digital team members to continuously develop and improve the digital customer experience regarding customer acquisition, commitment and conversion.

Solna, Stockholm

Created web design based on customer insights, experience, business goals and technical opportunities. Worked with the entire UX design process from research to tests. Great habit of iterative work and regular qualitative user tests.

Stockholm, Sweden

Responsible for developing and executing all customer research with focus on superior UX. Using my own research results, I further developed concepts and prototypes for new business areas or improved existing flows.

Stockholm, Sweden

Worked with Ad Operations including setting up, optimizing and analyzing our customers digital marketing campaigns.

Karlsruhe, Germany

Traditional Fashion & Living mail order company which changed its main distribution channel and Marketing from catalog to e-Commerce. Responsible for UX and optimization of the Webshop www.heine.de and for user testing digital Marketing activities. Also main responsible for all qualitative and quantitative customer research conducted on the websites.

Darmstadt, Hessen, Tyskland

Worked with new customer acquisition, planned and analyzed all digital marketing campaigns, including budgeting.

Göteborg, Sverige

Worked in total 20 months at Göteborgs tourist office, owned by Göteborg & Co. I enjoyed “selling” Göteborg very much and to give the residents of Göteborg as well as its tourist creative suggestions of activities, entertainment and lodging.

Degree Of Master Of Science In Business Administration, Marketing & Communication, Vg

My master thesis “German consumers' perspective of IKEA's Swedish related marketing in Germany” was given the highest grade (VG).

Degree Of Master Of Science In Business Administration, Marketing, Pr, Consumer Behavior, Organizational Theory, Psychology, Gpa Year 2007: 3,66. Gpa Year 2005: 3,2

Two semesters abroad at University of North Carolina Greensboro, USA. One semester was part of my Bachelor degree and the other semester.

Bachelor Of Social Science In Marketing, Marketing, Business Administration, Communication, Ecommerce, Market Law, Marketing Strategy

Activities and Societies: I was voluntarily involved in arranging activities and selling tickets for Växjö University's economic student.