Sofia Echeverria Email & Phone Number

Honduras

I lead the development and execution of innovative marketing strategies and visual assets that elevate the brand’s identity across digital and print platforms. I collaborate closely with cross-functional teams and external partners to create compelling content for social media, websites, and email campaigns, ensuring consistency and engagement. My role involves managing all aspects of graphic design, from conceptualization to production, developing monthly content calendars, and overseeing visual assets for advertising and promotional materials. Additionally, I analyze campaign performance, provide actionable insights to optimize marketing efforts, and maintain brand consistency across all channels, driving customer engagement and growth.

United States

Lead the development and execution of digital marketing campaigns to boost brand visibility, engagement, and revenue. My responsibilities include managing email marketing through platforms like ActiveCampaign, creating and curating content for social media, and optimizing paid digital ads on Google and social platforms. I work closely with internal teams to ensure brand consistency across channels while tracking campaign performance using analytics tools like Google Analytics to inform data-driven strategies. I also conducted SEO research and A/B testing to continuously improve campaign outcomes.

Advised on strategy development, campaign planning, market research, branding, and digital marketing.Created strategies based on the needs and objectives (defining target audiences, brand positioning, messaging and marketing channels). Advised the client on their branding strategy, messages, and brand identity. Created social media campaigns, SEO, SEM, email marketing, content marketing, and online advertising, which increased website traffic by 35% and grew social media platforms by 20% in three months with organic content. Implemented organic traffic with targeted key words. Budget management while effectively maximizing ROI Implemented tracking and analytics tools to meassure success of the marketing campaigns, analyzed data-driven decisions, and adjusted strategies accordingly.

Crafted visual elements that contributed to the essence of the business. Helped human resources team design and display information to the sales team.Logo creation on an inside project called BAC + SimpleDistributed the marketing content from the marketing team, redesigning it accordingly for the sales teams to help visualize the concepts.

Crafted visual elements that contributed to the essence of the business. Assisted in event planning and creating compelling materials.Created story boards that helped visually understand the purpose of the project and those who were benefiting from the program.Produced and directed video content for social media platforms and presidencial events.Influenced on decision making process for visual content creation such as logos, brochures, and brand identity.

Honduras

Developed and articulated the creative vision and strategy for client campaigns and projects in alignment with the agency's goals and the client's objectives.Generated original and innovative ideas for advertising, branding, and marketing campaigns that resonate with the target audience and effectively convey the client's message.Lead and managed a team of designers, copywriters, and other creative professionals.Collaborated closely with clients to understand their brand, target audience, and marketing goals, and effectively communicating how the creative direction aligns with their objectives.Ensured the quality, consistency, and relevance of all creative outputs, from initial concepts to final deliverables.Workd within the allocated budget and timeline, effectively managing resources to deliver high-quality creative work that met client expectations and project requirements.Managed the latest industry trends, market developments, and emerging technologies to incorporate innovative and effective creative strategies.

Master Of Business Administration - Mba, Digital Marketing

Bachelor'S Degree, Graphic Design

Associate'S Degree, Digital Cinematography

Education record