Sofia Efremenko Email & Phone Number

Berlin, De

Berlin, Germany

HeyJobs was my first fully autonomous graphic design position where I was responsible for defining the whole B2B brand and putting HeyJobs even more on the map of employers.My work at HeyJobs has taught me new highly useful skills that a senior designer requires, for example:- Outstanding time management skills, being able to communicate my time to completion with extremely high accuracy,- Being able to keep stakeholders up to date on a multitude of different projects,-… Show more HeyJobs was my first fully autonomous graphic design position where I was responsible for defining the whole B2B brand and putting HeyJobs even more on the map of employers.My work at HeyJobs has taught me new highly useful skills that a senior designer requires, for example:- Outstanding time management skills, being able to communicate my time to completion with extremely high accuracy,- Being able to keep stakeholders up to date on a multitude of different projects,- Gaining negotiation skills when communicating across teams and other departments,- Managing a freelancer as my right hand when it come to day-to-day tasks and larger projects,- Proactively using AI to assist me with optimisation of my processes.My day-to-day activities include a plethora of tasks:- Campaign assets design- Online advertisement design- White Paper, E-book and other similar assets' design- Printable asset design (flyers, postcards, brochures, etc.)- Merchandise design and ordering (t-shirts, mugs, etc.)- Event branding (location-specific booth designs for events like Zukunft Personal, HR Rethink, etc.)- Website and landing page maintenance and UI/UX designDuring my work at HeyJobs my key achievements were:- Increasing our advertisement CTR on LinkedIn to a consustent 0.8-1% and sometimes even higher, making it the highest CTR across the platform comparing to our competitors using the same advertisement methods.- Improving brand awareness by developing consistent templates for various assets and designing a new brand book for company-wide use facilitating people's access to consistent branding.- Redesigning HeyJobs website from scratch in order to further improve brand awareness and usability.- Uptick-ed our team's productivity by introducing new tools like Adobe Express which facilitated the decline of time spent on briefing and allowed us to produce more content. Show less

Berlin, Germany

I joined SAP Signavio as a working student during the acquisition process, and spent a year with its marketing team working on rebranding Signavio under the new standards. My responsibilities included:- Design rebranding of existing collaterals such as white papers, brochures and one pagers according to the SAP standards- Production of new collaterals, like for instance infographics, info sheets and solution briefs, with SAP branding in mind- Work with design layouts in multiple… Show more I joined SAP Signavio as a working student during the acquisition process, and spent a year with its marketing team working on rebranding Signavio under the new standards. My responsibilities included:- Design rebranding of existing collaterals such as white papers, brochures and one pagers according to the SAP standards- Production of new collaterals, like for instance infographics, info sheets and solution briefs, with SAP branding in mind- Work with design layouts in multiple languages such as German, French, English and Japanese- Event branding according to SAP guidelines, as for example the BPT Forums series in Sydney, Orlando and Berlin(Examples of the collaterals I produced may be found on the official SAP Signavio Resource Center page that is linked below)What I gained from working with SAP Signavio:- An understanding of the various Business Process Transformation tools- An insight into better process management- Further deepened my experience with Adobe Suite- Improved my ability to work with established brands, following their guidelines Show less

Berlin, Germany

At Spotcap I focused heavily on working with product UI design. My main focus was on:- In charge of all design projects since February 2021.- Responsible for complete redesign and rebranding of Spotcap’s website with over 10K visitors per month.- Acted as a product owner and team leader on several projects promoting efficiency and boosting team’s motivation.- Created a signature design system between products and increased brand’s recognisability.I have also launched… Show more At Spotcap I focused heavily on working with product UI design. My main focus was on:- In charge of all design projects since February 2021.- Responsible for complete redesign and rebranding of Spotcap’s website with over 10K visitors per month.- Acted as a product owner and team leader on several projects promoting efficiency and boosting team’s motivation.- Created a signature design system between products and increased brand’s recognisability.I have also launched a monthly email newsletter company-wide, which covered various topics as for example: life in Berlin, weekend activities and so on.What I gained/learned whilst working at Spotcap:- Using HTML and CSS for web-design- Better skills of designing complex tools- Project management with a touch of scrum mastering Show less

Moscow, Moscow City, Russia

-Responsible for creating an updated, production-ready UI/UX for both iOS and Android apps for MedStatus’ Q3 2020 mobile release.-Complete redesign of the existing desktop application’s frontend graphical user interface and user flow, and subsequent adaptation to mobile.-Providing graphic support for client branding for whitelabel desktop solution.

Moscow, Moscow City, Russia

- In charge of branding and visual corporate identity creation for a popular new bakery in Moscow- Designed an original logo, packaging, storefront and on- street branding- Edited photos for social media and online store display.-Design of logo, packaging, storefront and on-street branding.-Product photo editing for social media content and web store display.

Moscow, Russia

I created an analog stop motion animation for an upcoming TV series directed by renowned Russian director Natalya Meschaninova.

Berlin, Germany

Tasks:- App Development- App UI/UX Design- Instagram Content Creation- Brochure Design- Infographics Design- Asset & Vector DesignExperiences Acquired:- Self-organisation and task management improvement- Skill development in Adobe Creative Programs- Learning of a new program (Figma)

Moscow, Russia

Tasks:- Creation of promotional Telegram Stickers