Min Rehab is a healthtech start-up on a mission to transform, digitalize and make physiotherapy engaging through a mobile app.

Responsible for growing the Absolut brand through innovation. The job includes defining the global innovation strategy for Absolut, leading cross-functional and disruptive innovation projects with global scope to acting as a change agent to drive transformation, mindset shifts and new ways of working.My recent innovation projects have proved success in both mature and developing markets (US, UK, Brazil, Argentina, China, Nigeria etc) and have been selected as priority innovations within the Pernod Ricard group. The innovation projects include leading cross-functional teams and agencies throughout the full innovation process: - Identifying new business opportunities and trend scouting - Turn consumer insights and business opportunitites into strong concepts and new business models- Packaging design development - Product prototyping, realization and scale-up- Consumer validation through qualitative and quantitative research- Secure an healthy business case- Launch toolkit development ensuring a world-class launch- Go-to-market strategy, experimentation and launch lead

Global responsibility for Wasabröd’s core portfolio crispbread (80 % of total brand turnover). - Lead of cross-functional innovation projects from idea to launch with proven success (strong incremental sales and rotation uplift). The project scope was everything from value engineering- and repositioning projects to line extensions and new-to the-world innovations. - Lead of major brand strategic projects including new brand compass development, new brand visual identity and development and rollout of new portfolio packaging design- New brand campaign development for multiple markets and touch-points

Responsible for market leading cosmetic brand ACO skincare in the Swedish market.- Marketing plan, media strategy and buying- BTL-plan, campaign strategy and POS- Digital strategy and activations- PR & influencer strategy and activations - Experience & sponsorship strategy and activations - NPD launch plan, trade sell-in, sales force education and roll-out - Brand performance and campaign tracking

Boss Media was a leading online gaming software and payment solutions provider. The company is now owned by the US gaming company GTECH and is named Spielo G2.- Development of marketing toolkits and activation assets with strong focus on digital channels- Project lead of international B2B sales events and fairs

Part time and summer job during studies.