Sofia Enriquez Email & Phone Number

New York, Ny, Us

New York, United States

Marketing Management Trainee, Kerastase US Marketing at L’Oréal USA

Gainesville, Florida, United States

- Lead the Delta Gamma chapter alongside 8 other women on the executive board where we meet twice a week to discuss and ensure chapter success and satisfaction- Organize both external and internal communications such as the website and social media platforms as well as relaying information to women about upcoming events, involvement opportunities, and resources- Oversee a committee of 3 directors involving website management, public relations, and arranging the chapter composite photos

New York, New York, United States

Developed a further understanding on the B2B retail environment through market research, 3 projects related to strategic planning and alignment, 5 store visits where I spoke with store associates to gather intel, weekly team meetings and creative briefs• Assisted in the creation of Redken’s visual merchandising displays to be placed in stores for the holidays and 2024 campaigns• Created a project on bringing a brand animation to life in-stores for May 2024 as well as recommended tactics for future growth

Gainesville, Florida, United States

- Represent Dillard's across the University of Florida campus in order to promote sales, awareness and merchandise- Collaborate alongside a co-ambassador in order to plan fun and engaging events on campus and online- Manage Instagram in order to increase engagement on the platform as well as create content and network with customers and designers

Gainesville, Florida, United States

An organization focused on developing one-on-one mentorship relationships by pairing underclassmen business students with successful upperclassmen within the college to cultivate personal growth and drive career development- Meet weekly with an upperclassmen mentor to receive help and tips with professional skills such as interview tactics, organizational habits, and time management to further establish connections and growth within the business school- Actively participate and meet with other mentees and mentors to develop one-on-one relationships during biweekly sessions that aid in professional and personal development through group discussions and presentations

London, England, United Kingdom

- Fulfilled and packaged e-commerce orders; managed inventory through systems such as Brightpearl- Assisted in the marketing for the FINLAY x Liam Gallagher collaboration through social media networking and digital marketing- Handled the Duchess of Cambridge's orders to Kensington Palace as well as the large royal fan base

Sunrise, Florida, United States

- Managed the store’s customer service by overseeing CRMs in the departments of sales, merchandise display, and inventory which resulted in the store becoming the top leader in sales for the given region during the month of June- Communicated in both English and Spanish language to effectively sell to the diverse customer reach

Bronx, New York, United States

- Designed weekly newsletters through Canva and used Klaviyo to manage the customer reach and schedule the newsletters delivery time which was sent to approximately 5000 individuals- Conducted a SWOT Analysis to research how the company can improve, what competitors they face, and to explore newmarketing tactics that we could employ into our strategy- Collaborated with 10 international vendors to discuss offers, pricing, and quality of packaging to facilitate the launch of the new summer collection

Gainesville, Florida, United States

- Effectively communicated and networked during lunches and presentations throughout this exclusive development program designed to prepare students for retail careers- Connected with one of the guest speakers from Macy's after listening to her presentation where she further met with me outside of the classroom and provided me with further guidance on career development and involvement

Gainesville, Florida, United States

• Researched and organized the launch of a new online retail directory called Shop From Her• Handled clients’ social media platform including content creation, calendars and scheduling• Worked one on one with clients on their marketing strategies once a week

Coral Springs, Florida, United States

- Effectively managed the organization’s social media presence on Instagram and Facebook- Successfully raised the organization’s followers count by 1000+ leading to an increase in brand awareness- Attended New York Fashion Week 2020 and worked in conjunction with Project Runway, Season 17 winner Sebastian Grey,where 25% of the proceeds went to the Humane Society Global Foundation- Organized The Runways, a fashion event featuring international designer brands such as House of Yas and Goldenazo

Fort Lauderdale, Florida, United States

- Founded a service project that operated as a nonprofit clothing store for those in need where I organized and managed multiple clothing drives within my school and community- Arranged a clothing shop once a month where visitors were able to choose from a variety of clothing, shoes, and accessories- Organized a special Thanksgiving event, with the help of over 50 volunteers, that fed and clothed over 200 people in need

Education record

Marketing, Consumer Merchandising/Retailing Management

International Business

Education record