Sofia Fagerberg Email & Phone Number

Malmö, Skåne Län, Sverige

Malmö, Skåne, Sverige

Mission: Carl F 2.0 “Waste as a resource for everyone” - To stabilize by transformational leadership the company's areas of operation and market focus, enabling continued financial sustainability in a fast-changing and complex market governed by customer and regulatory requirements. Results:• Waste recycling: Increased the transformation rate by 55%, turning waste into new material resources through organizational focus and collaboration. • Brand platform: Adapted to meet today's internal and external requirements (EU) with the slogan " Waste as a resource for everyone." • Business plan: To ensure alignment with a 5-year plan, vision to action. • New financial management model: Enabling efficient profitability analysis. • Re-organization and skill exchange: Increased employee satisfaction and responsibility through trust-based management and utilizing skills within the organization. • Leadership program: Improved understanding of everyone's driving forces and needs, with individual annual goals to achieve the company’s objectives. • Market development: Expansion into new business areas resulting in a 7% increase in turnover. • Market-driven processes: Implemented through cross-functional teams.• Buy-Back program: Developed process and implemented to stay and grow within strategic industries and materials (metal, paper and plastic).• Change management program: Implemented the 5S methodology, improved logistics, and production plans to create a better working environment and increase revenue by +10 million SEK/year. • Acquisition and buyback of shares: Initiated and successfully completed the purchase of a strategic company and the buyback of shares.• Systematic quality, environmental, and work environment efforts: Reduced administrative work related to deviation management, maintained ISO certification, and upheld environmental permits.

Malmö, Skane County, Sweden

Mission: Stabilize and transform the organisation from production-driven to market-driven. Increase digital relationships and secure long-term waste contracts to ensure volumes of waste for the energy business.Results:• Group management: Contributed with a strategic market and profitability focus. • Management team: Built a committed team with a focus on profitability. • Waste and recycling organization: Initiated the establishment of market-driven teams for strategic products with responsibility for results. • Market development B2B and B2C: Introduced strategic sales, category management and marketing initiatives and led business reconciliations with strategic customers. • Digital organisational development: Cross-functional teams and customers collaborated to create the customer journey for B2B and B2C with an e-commerce action plan. • Business concept: Developed new sustainable concepts for the construction industry in collaboration with suppliers. • Communication: Established channels for participation – together we can achieve our goals!

Landskrona, Sverige

Mission: "Rethink, be plastic smart!" Re-position and grow in the complex and highly regulated Medtech and consumer plastic film market with recycled and recyclable solutions.Results:• Transformed sales organization: Shifted from a production-driven to a market-driven sales focus. • Forecasting process: Together with customers, increased volumes.• Main negotiator: Managed complex global Medtech accounts (+10 MM€/year).• Key account manager: Worked with global MedTech companies.• Strategic sales and marketing plans: Trained and led the team to develop and execute the plans.• Concept development: Commercial project leader for the world's first food packaging made of recycled plastic. • Brand positioning: Transitioned from a production-oriented approach to a customized and solution-based focus with the slogan, "RE-Think, be plastic smart!" • New market-driven article structure: Focused on the Food, Hygiene, and Medtech industries.• Digital business relationship development: Focused on customer understanding, concept development, and the implementation of digital services. • Communication: Created channels for participation – together, we can achieve our goals!

Malmo, Sweden

Mission: Position, develop and sell the premium brand “Verdis Polaris” a-fossil-free fuel. Engage in lobbying efforts alongside alternative sustainable energy solutions to help achieve the climate goals for the transport sector by reducing CO2 emissions by 70%.Results: • Sales results: Grew sales to a level where production capacity was fully utilized for the next two years.• Forecasting and production planning: Collaborated closely with operations. • HSEQ: Developed cross-functional relations and market driven processes.• Product development: Life Cycle Assessment (LCA) and Mass Balance concept. • Claims and Force Majeure Handling: Managing a complex claim situation that involved various stakeholders, including freight companies, tank storage facilities, fuel retailers, tank boats, infrastructure, and insurance companies, resulting in positive outcomes for the insurance company.• Marketing and lobbying: In tenders, the criteria included offering our brand.

Malmo, Sweden

Mission: Transform a global inside-out-driven organization into an outside-in-driven organization within three years.Results:• Market transformation: Support 25 product managers and 15 Business Unit Directors to develop and deliver their market transformation plans. Achieved success by building program, handbook, tools, and cross-functional teams to develop their annual plans.• Business development: Developed global logistics services in collaboration with Supply Chain and customers. Increased understanding of total costs introduced a new range of service offerings and added articles to the ERP system. Additionally, established profitable multi-year contracts.

Helsingborg, Sweden

Mission: To rescue the Woody Bygghandel brand by persuading 55 independent member companies to agree to and sign a consortium agreement. Drive the integration of Woody Bygghandel with the purchasing organization, Intepares, and build a sustainable market organization for increased profitability within the chain.Results:• Consortium agreement: With professional and trust-inspiring leadership, the 55 shareholders of the member organization were united and signed the agreement.• Increased financial knowledge: Initiated a program to guide 55 management teams toward financial sustainability in a fast-changing world.• Business development: Launched and pioneered projects in collaboration with the construction industry and personnel, focusing on total cost methodology for construction logistics. Within 18 months turnover increased by 10%, equivalent to SEK 400 million, and the EBIT of construction company customers improved by 3%.• Digital organization: Successfully transformed 55 employees into efficient webmasters in each partner company and established a central digital marketing team.• Store concept: Developed a store and campaign concept that resulted in a doubling of campaign sales.• CSR program: Initiated a national CSR program in collaboration with the Swedish Football Association.• Comments from the owners at the general meeting of Woody Bygghandel: "What Sofia has achieved in terms of profitability and consistency in 2 years is more than we have accomplished in 10 years."

Helsingborg, Sweden

Mission: Modernize the EU-based sales organization, position and expand market share within the metal packaging industry to prepare for sale of the company within 2 years. Results:• Business and organisation plan: Created and implemented for a fast-growing global business unit, resulting in market share increasing from 3% to 15%. • Change management: Initiated and implemented the 5S methodology at 5 EU sites to increase quality, communication, and business growth.• Brand identity and global communication platform: Developed and successfully implemented.• Digital development: Procured CMS tools and developed a new website.• Media: Efficiently managing media communication during a 25% salary reduction and a chemical accident. • Sparring partner to CEO: Strategic market issues, media and change management

Malmö

- Segmented corporate customers, developed and delivered focused marketing and sales activities which led to an increase in both the number of nights sold and the profit per room per night.- General customer analysis and development of key marketing campaigns to target geographical areas of special interest led to both increased sales and successful conversion of B2C customers into B2B customers.- Achieved an average increase in hotel occupancy and increased the profit per night significantly over the three years with the group.

Öresund

-Initially employed to focus on sales in the Öresund region, the role developed to include joint marketing activities with industry partners. In this role she designed, organized and executed special events for existing and prospective customers.- Won after six months employment the largest and most prestigious contract ever in the regions history, a multi-million SEK contract. - A second large contract followed quickly, this being to supply a large Scandinavian retailer with long term consulting services.

As a Tour Producer in charge of independently suggesting, developing, negotiating and setting up tour packages in Russia as well as Eastern and Central Europe.

Emba, Economics & Leadership

Digital Strategy, The Digital Landscape, Executive

Digital affärsutveckling

Företagsanalys, Financel Company Anaysis

Leadership Training For Managers

Utvecklande Ledarskap

Certified Boardmember, Rätt Fokus I Styrelsearbetet.