Sofia Fernandez Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

-Negotiate total video purchases, inclusive of Linear TV, OTT, OLV, CTV, VOD -Manage day to day operations across Unilever's vast brand portfolio-Oversee the creation and presentation of buying strategies and competitive spending analysis-Maintain knowledge of marketplace conditions and new media opportunities-Supervise the negotiation with vendors for price, programming mix, added value and promotion-Assist in preparation and presentation of strategy and upfront to client-Train and mentor associates to ensure they are in the best position to succeed

New York, New York

-Negotiate and execute multi million dollar linear buys with 14+ brands across 3 clients-Collect data to provide tracking reports and post-buy delivery analysis -Handle planning and implementation of digital media campaigns across Google, Hulu, Roku, etc-Ensure campaigns are pacing according to the media plan -Troubleshoot data discrepancies, trafficking issues and monthly media billing-Aiding in the training and development of 3 assistants

Greater New York City Area

-Gained proficiency with Media Ocean Systems and broadcast media tools-Input and maintained client schedules in the relevant computer systems-Reviewed and resolved billing discrepancies-Set up and maintained weekly tracking reports-Continued regular communication with vendors to maintain buys and solve problems-Learned negotiation tools and techniques, including media math and audience estimating

Franklin Lakes, New Jersey

-Worked with managers to meet organizational goals -Ownership of the ESI Medicare Part D Walgreens brochure-Researched local publications to a advertise Part D plan-Performed competitive analysis-Worked cross functionally with other ESI departments-Traveld to St. Louis to take part in the intern training program

Bloomfield, New Jersey

-Keeping all social media outlets up to date -Creating a digital influence online through numerous fan pages-Creating marketing strategies to reach new audiences -Sharing updates on news, music, and events to fans-Responding to fans and promoters-Coordinating street team-Coordinating listening parties and events

Hoboken, New Jersey

-Performed various patient services -Assembling and delivering food trays-Taking and inserting diet orders in a computer system

Bachelor’S Degree, Marketing/Marketing Management, General, Senior

Activities and Societies: -Women's Flag Football -Alpha Xi Delta- Study Abroad Advisor -Dean's List Spring '15 '17 , Fall '15.

High School

Activities and Societies: -National Honor Society -Softball Team Captain '13 -Peer Mentor -Student GovernmentActively participated in high.

Bachelor’S Degree, Marketing

Studied abroad in Seville, Spain to improve my Spanish language skills, along with taking the necessary business courses for my major.