• Manage all social media accounts (Facebook, Twitter, and Instagram) to increase engagement and visibility on all platforms and successfully meet and create monthly followership goals• Create and schedule weekly content of various media types (videos, images, infographics, stories) and upload to all accounts• Build, follow, and update the organization’s social media systems, including functional engagement strategies for Facebook, Twitter, and Instagram, to improve posting efficacy and effectiveness• Track relevant analytics to optimize engagement strategies

• Built and developed an effective and interactive social media calendar to streamline content production• Created a functional engagement strategy to improve the brand’s reach and engagement on all social media platforms• Updated social media profiles and managed all social media accounts to ensure brand cohesion• Built a new branding manual, complete with original brand assets, to ensure visual and content cohesion on all marketing and social materials

• Created graphics and short videos to promote existing programs at TEPHINET and eLearning Modules• Developed web-based content of various media types for social media platforms, primarily Facebook and Twitter• Aided in creating a viable communications and marketing strategy for TEPHIConnect, a new social networking site created for Field Epidemiology Training Programs (FETPs)• Used Meltwater to track relevant public health coverage to ensure content production remained relevant

• Created web-based content for all of GJC’s social media platforms (Facebook, Instagram, Twitter, LinkedIn)• Used Google Analytics to track and report on website performance and enhancement• Trained Communications Manager on search engine optimization in order to increase click-through traffic

• Uploaded and scheduled web-based content, including graphics and original photos, for all social media platforms (Facebook, Instagram, and Twitter)• Managed social media platforms to increase engagement and visibility resulting in overall growth for all accounts• Created graphics using Adobe Spark and scheduled weekly posts