Sofia Gomaa Email & Phone Number

Abu Dhabi, Abu Dhabi, Ae

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Developing communication strategies and leading communication activities creating products in a sustainable and safe environment while supporting the growth of the non-oil heavy industry playing a major role in the contribution to the diversification of the UAEs economy in line with UAE industrial strategy and Abu Dhabi economic vision 2030.Leading communication activities to develop credible public image including targeted communication to key stakeholders’ group and media reach.Managing portfolio of communication activities, strategies and campaigns using the appropriate mix of communication channels and tools. With budget of over AED 50 million.Manging partnerships and sponsorship opportunities by identifying, creating, implementing and maintaining key relationships and partnerships with government and non-government organizations and other stakeholders to demonstrate commitment externally.Evaluating, assess and participate in sponsorships that gives the organization exposure and gains public attention, ensuring policies and procedures related to Partnerships activities are followed by the Group stakeholders.Managing long-term relationships with partners

Dubai, United Arab Emirates

Attracted by the perceived glamour and fun that is associated with the fashion industry; Starting this kind of business required tenacity, endurance and dedication. Setting up this business is all more challenges due to the hyper competitive industry and a very complex one as well even at the smallest of scales. Managing both strategical and executional plans of Shine stores & Pop Up (internal & external) including PR, Comms, selection, brand positioning. Managing & benchmarking the latest international department stores strategies and international trends to identify opportunities to grow with a competitive edge & Fashion Buying & Development of collection selection.

Abu Dhabi Uae

BIZILINKS ie a Marketing & communication Agency that offers fully integrated services to both private and public companies that are under the umbra of Al Otaiba Holding.lead the corporate and business developments division at Al Otaiba Group including developing and managing the strategic direction of multiple accounts, team development and driving new business forward.Short listed for I.A.A Award: Best use of media relations for the launch of H.E. Moza Al Otaiba in the Federal National Council Campaign election.

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Lead integrated, award-winning marketing campaigns for Flash Entertainment and some of the Middle East's largest and most prestigious events across music & entertainment, sports, community and national celebrations.Lead communication activities to develop public image including targeted communication to key stakeholders' group & Collaborated partnerships with relevant media sectors & third-party organization to align with the key messages.

Abu Dhabi, United Arab Emirates

Utelizing my Experience in marketing , business strategy & development achieving operational excellence and loyal customer base for managing top notch coffeshop & Lounges & beverage.

Abu Dhabi, United Arab Emirates

Connected leading academic institutions, governmental agencies, and cutting-edge industry giants with aspiring young scientists to explore the world of science, technology and research creating a culture of innovation through active engagement via several platforms; Delivered the Science Fairs through the UAE empowering the youth contribution to the most pressing sustainability challenge.

Abu Dhabi, United Arab Emirates

Business Strategy/ Leadership/CSR/Event Management

Abu Dhabi, United Arab Emirates

World skills Abu Dhabi 2017 attracting more than 1300 competitor from 77 member countries competing in 51 skills; WSAD2017 aims to inspire young people to study technical education and Abu Dhabi was hosting such a large event to show the capabilities of visiting such a major and huge event. Provided strategic directions in regard to establishing, developing and implementing the brand ACTVET & The event WSAD 2017 corporate identity. Managed the corporate reputation & implementations of external and internal communication and PR plans and programs.Managed all PR and communication for local and international media considering key highlights and AVE's.Managed the partnerships & Sponsorships. MILESTONES A total AVE of $ 1,5000,000 and circulation of 9,744,470 and 19,291,970 impressions for a period of 6 month.

Abu Dhabi, United Arab Emirates

FCB, the second oldest existing agency in the world, Horizon Holding one of the 1st regional communication agencies in MENA ...Horizon Group with the majority of ownership by IPG, is a holding company for agencies offering Integrated Marketing and communications solutions. Collaborated closely with Client Servicing, Creative and Media peers to develop disruptive ideas at all points of client contact.Orchestrated all brand planning, strategic planning and analytical activity for all accounts within the agency. Ensured all deliverables required from the Business Unit and other Units, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business.Actively supported new business activity where required including strategic client pitches.Collaborated with major clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses.Developed and implemented standardized strategic planning tools to foster consistency over time and across projects. Complete this within the agency’s planning process but enhance the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process.Ensured strong collaborative relationship within the Business Units and externally with key research agencies and client partners to consistently elevate the quality of thinking and ideas applied to the client business.Reviewed all incoming RFP/RFQ and Tender documents and report back to concerned heads on agency participation and response structure. Provided clients with strategic counsel, creative thinking and regional account management to drive impactful and measurable results across the MENA region.

Abu Dhabi U.A.E

Managed PR and Comms; All aspects of communication development; PR, BTL, and promotional, in addition to developing business strategies and communication solutions for the holding group including Plus Properties & Plus media (subsidiaries of the mother company).MILESTONESThe media business grew at an average of 20%+The group became #1 within the media businesses & #3 player in the Real Estate Industry ( during recession period)

Dubai U.A.E

Involved in the development of some of the most exciting communication initiatives by many of the leading companies in the region such as Al Qudrah Holding, Abu Dhabi Municipality and others.

Cairo Egypt

After graduation I found out a job in advertising armed with my academic related background that had enhanced my appetite for understating mass communication which I have studied during my BA in college. I began my career in DDB Egypt where I saw the potential for growing and exposure to the entire gamut of integrated marketing and communications. Luckily the senior management leveraged my account management responsibilities.Developed Strategies to suit the consumer- oriented concepts.Launched McDonalds in Egypt.Experienced Marketing Strategies to introduce various companies for the first time in the Middle East.Developed focused PR campaigns that assist the organization’s corporate communications team to change a public perception.Designed project action plans, built the Annual Advertising & Marketing Plans.Launched Cadbury’s brands into the market with new brand platform of Mood tranquilizer for women. Launched TV programs linked to consumer promotions that topped SOV in the market. Accounts Handled Cadbury, Mena Real Estate, MobiNil Telecom (Currently Orange Egypt) & McDonalds.Awards & Honors Appreciation Certificate, Orange Telecom Top Teaser Certificate, Orange TelecomLeading Project award, Orange Telecom Accounts won the following prizes: MobiNil/ Orange, 1st Prize- Integrated Campaign -EL Ramah Advertising Festival '98.Mena Real Estate, 1sprice- Cairo Radio & TV Festival '98- Commercial Ad. Mena Real Estate, 1st Price- Publications & Media - El Rameh Advertising Festival '98

Masters, Strategic Management, B

Diploma, International Advertising Association, B

Bachelor'S Degree, Journalism, Public Relation & Advertising, B+

Activities and Societies: Memeber, modern Arab league 1993 Reporter, the caravan 1994 Member, The AUC mass media association group 1995.