Sofia Gonella Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

Spearheaded internal reporting initiatives regarding content consumption KPIs on Paramount+ to support decision-making and drive content strategy across platforms to increase subscription and consumption.✓ Provided strategic counsel on content renewals, third-party acquisitions, and formulated data-backed recommendations for optimizing third-party.

Miami-Fort Lauderdale Area

Guided and strengthened the regional business intelligence team by training analysts across multiple tools at times of continuous reorganization and new product launches. ✓ Spearheaded the development, design, and implementation of new reports for emerging products such as Pluto TV and Paramount+ as they launched across the region.✓ Integrated new data.

Miami, Florida, United States

Oversaw the development, design, and implementation of new reports for emerging products such as Pluto TV and Paramount+ ensuring accurate reporting and effective collaboration across teams.✓ Provided data-driven guidance on audience analysis, profiles, and the competitive landscape to increase consumption and lift ratings resulting in Nickelodeon.

Miami, Florida

Led the regional business intelligence & consumer insights team for the kids and family portfolio (Nickelodeon/Nick Jr/Noggin) analyzing multi-platform performance resulting in double-digit growth in ratings and improvements in channel ranking and brand awareness among kids channels.✓ Developed and maintained reports/dashboards as needed to provide the.

Miami

✓ Managed two online communities (Latin America brands & US Hispanic brands) overseeing survey design, deployment, and results analysis.✓ Conducted consumer analysis and studied audience behaviors through focus groups in key markets such as Brazil, Argentina, Colombia, and Mexico.✓ Analyzed Discovery's portfolio performance at a Pan-Regional level in Latin.

• Cultivated relationships with customers and small businesses
• Assessed and provided copy and print solutions for customers
• Worked collaboratively with peers to ensure the department was meeting the customer's needs
• Adapted to a fast paced work environment
• Produced top quality business cards, brochures, laminations, post cards, and prints

Miami, Florida

• Launched marketing campaigns to increase number of subscribers for all Latin American networks.
• Managed clients in Latin America and assisted in daily follow-ups and client relations.
• Accurately kept track of invoices for period.
• Created an inventory list to keep track of premiums for clients.
• Computed number of subscribers per network and country on a weekly basis

Certificate, Finance, General

Master Of Science - Ms, Global Strategic Communications

Professional Development Program, Digital Marketing Strategy

Data Analytics

Bachelor'S Degree, Business Administration: Marketing With A Concentration In Advertising

Bachelor'S Degree, Business Administration: Management

Bachelor Of Business Administration (Bba), Certificate Of International Business

The Certificate of International Business meets the needs of working professionals whose jobs have an international dimension and is a.

Study Abroad, Business Administration And Management, General

Study Abroad Program at the Instituto Quimico de Sarria- Marketing/Advertising and Management courses.