Sofia Gonzalez-Ortiz Email & Phone Number

Philadelphia, Pennsylvania, United States

• Utilizing Adobe Creative Suite and graphic design principles to create print and digital media, educating Latine communities in Philadelphia with a focus on women.
• Collaborating with local and remote journalists to produce bilingual content, expanding social media reach on Instagram, Facebook, and LinkedIn.
• Conducting research on relevant topics to develop impactful graphics, ensuring brand consistency and timely delivery.

Harleysville, Pennsylvania, United States

• Designed and painted a 30 x 9 ft 'Tree of Life' mural, blending organic shapes with abstract elements to create a calming and inspiring space.
• Promoted the mural reveal through photography and Instagram Reels, generating engagement and community interest.
• Developed original artwork that integrated the studio’s mission and aesthetic, enhancing the environment for yoga practices.

Silverdale, PA

• Designed and painted a 10x28 ft mural, enhancing the gaming lounge with vibrant, illustrative visuals.
• Created marketing materials, including flyers, signs, and social media content, boosting brand awareness and increasing engagement by 265%.
• Organized summer and fall festivals for 70+ attendees, securing live musicians and fostering community connections.

• Developed a comprehensive style guide, logo, and creative assets, ensuring a cohesive brand identity for future collaborators.
• Presented project updates and design concepts in weekly meetings, demonstrating strong presentation skills.
• Adopted a consultative approach, offering insights on audience, tone, and visuals to align creative work with industry needs.

• Designed mascot cartoons for the ZING543210 health campaign, engaging elementary students and promoting healthy habits.
• Presented design concepts to marketing and school district stakeholders, receiving positive feedback for effectively meeting campaign objectives.

Philadelphia, Pennsylvania, United States

• Designed a new and original logo for the student-run organization
• Produced consistent graphics using Canva to promote weekly clean-up events, resulting in increased engagement from Temple students on Instagram
• Led 20+ clean-ups with board members and collaborated with local activist Terrill Hailger to support clean and healthy environments in the community
• Utilized effective communication skills to coordinate logistics and delegate tasks among volunteers, resulting in efficient and successful clean-up events

Philadelphia, Pennsylvania, United States

• Designed promotional materials for City Food Tours using brand guidelines to create a cohesive and recognizable visual identity for the experience-driven company
• Meeting Location poster used in The Reading Terminal Market in Philadelphia, PA
• Collaborated with copywriters, account managers, and brand strategists to ensure that design concepts aligned with the overall marketing strategy and met client expectations

Philadelphia, Pennsylvania, United States

• Designed engaging graphics to accompany student-written articles for social media and web publication
• Utilized creative design techniques and Adobe Creative Suite