Sofía González Ruiz Email & Phone Number

Madrid, Community Of Madrid, Spain

Goal: Lead and execute growth digital marketing strategies in the entertainment industry for recognized telecommunication companies (Orange, Vodafone, o2) in the European market. - Driving acquisition campaigns and engagement campaigns for user growth- Collaborating with external digital agencies to develop and execute campaigns (social media, Google Ads, mobile apps)- Analyzing campaign performance metrics, preparing comprehensive reports, and presenting findings to higher management- Managing budgets for marketing campaigns and partnership initiatives (Revenue share)- Leading marketing strategies with stakeholders such as the Product and Sales team or Content Providers and Marketing Agencies- Leading the end-to-end onboarding process of Marketing Agencies partnerships- Developing joint marketing campaigns with content providers to entertainment products (Disney and Marvel)- Working on partnerships agreements, content distribution deals and conditions

Lisbon, Portugal

Goal: Kitch is a startup that was acquired by Glovo. My objective was to create the B2B digital marketing strategy from scratch, heavily focused on generating leads through various digital channels while collaborating closely with the Glovo team. (B2B Marketing strategies for restaurants industry)- Led and built the performance marketing strategy for all key markets (Portugal, Spain, Italy, Romania)- Developed and executed end-to-end campaign strategies, including audience targeting, messaging, and creative direction, across different digital channels (social media, email, PPC) - Planned and executed experiments to test new strategies to improve user acquisition and retention- Prepared daily reports on key metrics and campaign performance, providing insights for decision-making- Planned and implementation of the investment strategy - Optimized the user journey by A/B testing landing pages, email sequences or other conversion points- Technical SEO audits and website optimization

Lisbon, Portugal

Goal: Generate leads using different digital channels and develop lead nurturing strategies.- Developed B2B digital marketing strategies across multiple online channels for LATAM and Iberian markets- Managed and optimized PPC campaigns - Google Ads, LinkedIn Ads and Meta Ads- Analyzed performance metrics and built powerful reports on Data Studio- Created and monitored email marketing campaigns - Mailchimp- Created and implemented landing pages to improve the conversion rate- SEO development, website optimization and A/B testingMain tools: Google Analytics, Google Ads, Data Studio, Google Optimize, Facebook Ads, LinkedIn Ads, WordPress, Semrush, Mailchimp, Screaming Frog SEO

Lisbon, Portugal

Goal: Develop content about the functionalities of our product, management software, for both B2B and B2C audiences. To position our content at the top of search engines - SEO optimization.- Developed a digital content marketing strategy plan across international markets - Conducted keyword research and optimizing content for SEO - SemRush- Created content for digital marketing activities: newsletters, blog articles, webinars, landing pages, infographics, social media videos- Produced video content for multiple digital platforms - Adobe After Effects- Analyzed content performance using analytics tools - Google Analytics

Lisbon, Portugal

Goal: Create brand awareness, develop strategies to grow our social media channels, engage with our community, promote the company's key messages - best management software, employer branding, best place to work.Social Media Manager- Led the management and execution of strategies on social media channels (+200% growth on Instagram and LinkedIn)- Created content to enhance the employer branding- Analyzed social media metrics and prepared performance reportsPR- Developed PR strategies for the Iberian and LATAM markets- Grow C-Level reputation in media channels- Draft press releases and distributed them to media outlets- Organized and managed events and interviews- Researched and identified opportunities for brand exposure or partnerships

Lisbon, Portugal

My responsibilities revolved around the company's magazine, ACTUALIDADE, where I worked as an editor and writer of articles, news, and reports in Portuguese covering topics of interest between the two countries, Spain and Portugal. These topics included economic, financial and commercial matters.

Bachelor In Journalism, Commmunication

Undergraduate Thesis: Growth Digital Marketing Strategies for Companies Study the various digital strategies that a mid-sized company can.

Data-Driven Marketing & Analytics, Marketing

SEM, SEO, Performance Marketing, Analyzing & Visualizing Data Main Tools: Google Ads, Google Analytics, Google Optimize, Data Studio.

Bachelor In Marketing And Advertising, Journalism

ERASMUS+ Programme (fully taught in English)

Cambridge Preparation Course Fce

Activities and Societies: I went to Brighton with a similar objective as my trip to Oxford. I spent three months there, working.

Cambridge Preparation Course Fce

Activities and Societies: I went to Oxford to immerse myself in the experience of living away from home, combining work with my studies.