Sofia Guido Email & Phone Number

Milano

Milano, Lombardia, Italia

- Build and Execute influencer marketing strategies for the clients (fashion, travel, design, automotive, beauty, technology, lifestyle) in the most effective ways in terms of impressions, conversions and awareness according to KPIs- Analyze campaigns and translate qualitative and quantitive data into recommendations and plans for revising the social media strategy- Track and monitor the success of online initiatives (ROI and KPI)- Manage influencers campaigns and product placement… Show more - Build and Execute influencer marketing strategies for the clients (fashion, travel, design, automotive, beauty, technology, lifestyle) in the most effective ways in terms of impressions, conversions and awareness according to KPIs- Analyze campaigns and translate qualitative and quantitive data into recommendations and plans for revising the social media strategy- Track and monitor the success of online initiatives (ROI and KPI)- Manage influencers campaigns and product placement activities- Build and maintain brand ambassadors relationships, online and offline- Select talents for PR and marketing activities (events, influencers campaigns etc)- Provide competitive analysis and reports Show less

Milano

Milan Area, Italy

- Execute the global influencers strategies in EMEA in line with business goals/strategies to grow Calvin Klein’s social channels and digital presence- Manage influencers campaigns and product placement activities- Grow and maintain influencers relationships, key contact for all influencers- Select Influencers/bloggers for PR and marketing activities and research of emergingtalents- Coordinate the network of the EMEA PR agencies to execute the influencerscampaigns… Show more - Execute the global influencers strategies in EMEA in line with business goals/strategies to grow Calvin Klein’s social channels and digital presence- Manage influencers campaigns and product placement activities- Grow and maintain influencers relationships, key contact for all influencers- Select Influencers/bloggers for PR and marketing activities and research of emergingtalents- Coordinate the network of the EMEA PR agencies to execute the influencerscampaigns, communications programs at a local level and create digital mediaexposure- Maintain quality, efficiency and consistency in communication and all its output, inline with the brand positioning- Manage and provide assets to regional offices and work closely with variousdepartments i.e. marketing, advertising, sales, creative, etc.- Provide competitive analysis and post-campaign reports- Budget Management Show less

Milan Area, Italy

Production of special and press events and development of promotional activities to support the brand. Search, study and develop PR events and activities based on seasonal PR strategies; Coordinate the production of press and special events; Sponsorship proposal analysis; Work with the licensees on all promotional activities and budgets; Act as a liaison for the store partners on all promotional activities and budgets; Work with PR agencies for their events, including organization of press… Show more Production of special and press events and development of promotional activities to support the brand. Search, study and develop PR events and activities based on seasonal PR strategies; Coordinate the production of press and special events; Sponsorship proposal analysis; Work with the licensees on all promotional activities and budgets; Act as a liaison for the store partners on all promotional activities and budgets; Work with PR agencies for their events, including organization of press presentations; Coordination of operational activities during press presentations in Milan; Handle budgets for events; Follow up on events with reports & Pictures for distribution to headquarter and licensees. Show less

Milano

Events (trade shows, private sales and fashion shows), communication and marketing activities, press, sales, public relations, social networks and e-commerce management, customer assistance, administrative tasks (budget management, invoicing, contracts).

Milano

Supervision and coordination of national and international events and medical conferences.

Bergamo

Supervision, coordination and management of events, workshops and internal meetings for the Group and its licensed brands retail development activity.

Bergamo Area, Italy

Coordination of different types of events such as conferences, meetings, conventions and medical symposiums, dissection courses, in Italy and abroad.Some of the events: Bergamo Scienza, ICTHIC International Conference, SIDEM Congresses, SIMIT Conferences, CRNI Courses, European Immunogenetics and Histocompatibility Conference (EFI)

Greater Chicago Area

Assist in event planning and initiatives to promote the Italian culture in the US.

Master, Tourism, Foreign Languages And Literature, 110 Magna Cum Laude

Activities and Societies: Thesis on Literary tourism: a project on the construction of three literary itineraries in my town.

Laurea Triennale, Literature And Foreign Languages, 110/110

Activities and Societies: Research activity for bachelor’s degree thesis “Innovation in Alpine Tourism”

Licence, Languages, Literature, Tourism

Activities and Societies: ERASMUS

Education record

Activities and Societies: Year of study in the United States (Salinas, Californial) with AFS Intercultural Program hosted by an American.

Diploma