I’m a mentor, brand strategist, and entrepreneur based in Tallinn, with over a decade of experience shaping bold, impactful brands. As the founder of jewellery brands such as SOMA and ONEHE, I have built a strong foundation in creative entrepreneurship. Additionally, I have guided individuals through their journeys and developed the 'Creative Brand Development' course at the Estonian Academy of Arts.As a PhD researcher in Art and Design, I combine analytical insight and creativity to achieve results. I’m passionate about inspiring individuals and businesses to craft brands that captivate, connect, and thrive in today’s dynamic world. Alongside my professional work, I find balance and inspiration through painting.