Business Development And Marketing Executive
Current• Led end-to-end product development for an innovative postbiotic, conducting in-depth market research and collaborating with KOLs to define product position in the market that resonates with target consumers.• Managed and executed company’s first tradeshow in China, implementing strategic marketing initiatives that generated 100+ new sales contacts and increased brand visibility in new market.• Developed market entry strategies for China, identifying growth opportunities that expanded company’s market reach and facilitated partnerships, resulting in an increase in potential distribution channels.• Managed customs and legal compliance for the supplements division’s entry into China and leveraged negotiations skills to enhance and maintain relationships with potential partners.
