Sofía Hernández Benito Email & Phone Number

Spain

Madrid, Comunidad De Madrid, España

- Development and implementation of the local B2C market plan for Aesthetics products, the brand and value proposition of Allergan Aesthetics- Development and direction of paid campaigns, social media channels and B2C events with a consumer focus- Define and implement the marketing strategy, creating a new environment and enhancing the client-laboratory link in the different channels- Manage and analyze insights from consumers, markets and competitors- Implement the commercial… Show more - Development and implementation of the local B2C market plan for Aesthetics products, the brand and value proposition of Allergan Aesthetics- Development and direction of paid campaigns, social media channels and B2C events with a consumer focus- Define and implement the marketing strategy, creating a new environment and enhancing the client-laboratory link in the different channels- Manage and analyze insights from consumers, markets and competitors- Implement the commercial strategy together with the commercial and training team- Guarantee the identity and heritage of the brand as well as monitoring the department's KPIs- Definition of the internal/external communication plan with digital activations and PR together with external agencies and teams. Show less

Madrid, Community Of Madrid, Spain

- Management of social media tools and help the local market with their social media strategies- Assess the market needs and provide educational guidance and content review- Align with the brand owners the content strategy and new local/country development based on international guidelines- Brief the agencies on content to be produced, based on the data analysis and on the evolution of the engagement and conversation strategy of/in the market- Facilitate the co-creation of… Show more - Management of social media tools and help the local market with their social media strategies- Assess the market needs and provide educational guidance and content review- Align with the brand owners the content strategy and new local/country development based on international guidelines- Brief the agencies on content to be produced, based on the data analysis and on the evolution of the engagement and conversation strategy of/in the market- Facilitate the co-creation of content between countries and international functions- Coordination with media agency for audience selection segments for the paid social strategy- Paid media activation across company channels- Working with external agencies to coordinate website developments, developing and working with Media Agency to fulfil Digital Media campaigns- Reporting and analysis of performance Show less

Madrid Y Alrededores, España

- Launch, strategy and daily management of the sub-brand "Club Selectra" based on the performance of the formats, network and values of the brand by analyzing consumer insights- Elaboration and analysis of acquisition and paid media campaigns: Facebook Ads, Google Ads, Email Marketing and customer loyalty- Analysis and segmentation of "Buyer Persona" through CRM software to increase the earned media value of the brand.- Emphasis and monitoring of the main KPIs- Project… Show more - Launch, strategy and daily management of the sub-brand "Club Selectra" based on the performance of the formats, network and values of the brand by analyzing consumer insights- Elaboration and analysis of acquisition and paid media campaigns: Facebook Ads, Google Ads, Email Marketing and customer loyalty- Analysis and segmentation of "Buyer Persona" through CRM software to increase the earned media value of the brand.- Emphasis and monitoring of the main KPIs- Project management and coordination with leading companies in the sector (Endesa, Repsol or Fi Network)- In charge of up to +20 sales representative, being responsable for the department’s overall KPIs and performance Show less

Madrid Y Alrededores, España

- Social Media execution and planning- Monitoring Brand’s visibility providing feedbacks produced by social media listening and an analysis of the content performance.- Writing and preparation of press releases- Media relations management - Implementation of Selectra's CSR- Weekly elaboration of corporate Newsletter and internal communication support- Organization of internal events and actions

Madrid Y Alrededores, España

Santa Cruz De Tenerife, España

- News production and voice-over- In charge of the leisure and culture section- Broadcasting on social networks during live broadcasts

Grado En Comunicación Audiovisual

Grado En Periodismo